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Zambezi Rolls Out Part II of MJ Uncensored for NBA 2K

On October 1, Zambezi released the first installment of an uncensored interview with Michael Jordan to coincide with the release of NBA 2K14. We’re pleased to cover the release of the second part as MJ, known to be private over the years, opens up a bit about his career, life, and family. When MJ talks about on-court incidents, the viewer can see brief reenactments of his most famous moments using the game’s graphics. The game has been out for awhile, but now that the NBA season is hitting its stride, 2K is looking for another marketing jolt to go with the PS4 and Xbox One releases in the next 10 days.

The best part is when MJ muses on his favorite Jordan shoe of all time, comparing it to choosing a favorite child, but then he goes ahead and rattles off his top-three in the next breath. By the transitive property, MJ could probably rank his offspring, which actually fits perfectly with his competitive and results-based history. Nothing wrong with that, just interesting insights that come from this four-minute candid interview.

Credits after the (basketball-related segue) jump.

Founder, Executive Creative Director:  Brian Ford

Founder, Managing Director: Chris Raih

Creative Director: Jon Runkle

Creative Strategist: Desmond Marzette

Art Director:  Emanuel Gregori                                                     

Copywriter: Evan Schiller                                                    

Executive Producer: Alex Cohn

Senior Producer: Nathan Nowak

Director of Photography/Producer: Andrew Gage

Director of Sports Marketing: Matt Dzamba

Account Director: Kevin O’Brien 

Account Supervisor: Jeramie Hopson

Account Executive:  Brian Lee 

 

Editors:  Ling Ly, Paul Oh, Chris Scheer 

 

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