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Shea Bennett

Editor at AllTwitter. Follow Shea on Twitter and connect on LinkedIn.

79% of Marketers Say Social Media is the Most Effective Channel for B2B [STUDY]

79% of Marketers Say Social Media is the Most Effective Channel for B2B [STUDY]

Almost four in five marketers believe that social media is the most effective channel for business to business brands, reveals a new study.

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Promoted Tweets Convert 160% More Customers Than Organic Tweets [STUDY]

Promoted Tweets Convert 160% More Customers Than Organic Tweets [STUDY]

A new study has revealed that while promoted tweets convert better than twice as well on Twitter compared to organic tweets, paid social media on other platforms is less successful.

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Twitter Joins Reddit and Netflix in Net Neutrality Protest

Twitter Joins Reddit and Netflix in Net Neutrality Protest

Twitter has joined Netflix, Reddit, Mozilla, Kickstarter, Upworthy and others in an “internet slowdown” protest in support of net neutrality today.

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Twitter: More Than 2.4 Million Tweets About #AppleLive (Peaking at 32,305 TPM)

Twitter: More Than 2.4 Million Tweets About #AppleLive (Peaking At 32,305 TPM)

Yesterday, in a much-anticipated keynote, Apple announced a range of exciting new products, including two new iPhones (a 4.7 inch iPhone 6 and 5.5 inch iPhone 6 Plus), an Apple Watch (their first wearable device) and Apple Pay (which adds a new category to Apple’s business: mobile payments).

The company also revealed the launch date for iOS 8, which is September 12th.

With so much happening, the conversation quickly turned to Twitter. How did we react?

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The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC]

The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC]

Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the United States?

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5 Crazy Ways Social Media is Changing Your Brain Right Now

5 Crazy Ways Social Media is Changing Your Brain Right Now

Social media sites are now used by a third of the planet, and the impact that this relatively new phenomenon is having on culture, both collectively and from country-to-country, is still unknown.

But what about the human brain? Or our bodies? What is social media doing to us as individuals?

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75% of Twitter Users Purchase Products Online Each Month [STUDY]

75% of Twitter Users Purchase Products Online Each Month [STUDY]

Yesterday Twitter announced its entrance into the e-commerce business with its new ‘buy’ button, which allows users to make purchases directly through Twitter via a single click.

Twitter’s timing couldn’t have been any better, as a new study has revealed that three in four Twitter users have bought a product online in the past month, which is above average for all internet users.

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Twitter Stock Has Rallied 70% Since May (And Climbs Again on ‘Buy’ Button News)

Twitter Stock Has Rallied 70% Since May (And Climbs Again on 'Buy' Button News)

Twitter’s share price has endured a somewhat turbulent existence since the company filed for its initial public offering (IPO) in November last year.

Priced at $26, the stock spiked higher and continued to rally right up until Christmas, before undergoing a fairly sharp descent from $73.71 right down to a $30.50 close on May 23, 2014.

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81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%) [STUDY]

81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%) [STUDY]

More than eight in 10 of all social media shares take place on Facebook, reveals a new study, almost 10 times as many as that of its nearest rival: Twitter.

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Here’s How the #RoyalBaby News Spread Across Twitter (And the World)

Here's How the #RoyalBaby News Spread Across Twitter

Have you heard? The Duchess of Cambridge is expecting her second child. If you were on Twitter the news was fairly hard to avoid.

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