By Shea Bennett on August 6, 2014 12:00 PM
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Shea BennettEditor at AllTwitter. Previously founding editor of Twittercism. Recommended reading: 48 Twitter Lessons | Twitter Power Tips | 10 Twitter Newbie Lessons. Find me on Twitter | LinkedIn
By Shea Bennett on August 6, 2014 9:00 AM
Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide.
The platform’s latest venture, which it’s testing on its usual small subset of unsuspecting users, is slightly controversial – tweets from accounts that your friends follow are appearing in your stream.
By Shea Bennett on August 5, 2014 3:00 PM
By Shea Bennett on August 5, 2014 12:00 PM
By Shea Bennett on August 5, 2014 9:00 AM
By Shea Bennett on August 4, 2014 3:00 PM
Slightly less than a quarter of all Twitter users – about 60 million profiles – are based in the U.S., a number which was risen by 50 percent since the third quarter of 2012.
Not bad. However, what this means is that three-quarters of Twitter users worldwide are based outside of North America, which isn’t even the number one region on that platform.
By Shea Bennett on August 4, 2014 12:00 PM
By Shea Bennett on August 4, 2014 9:00 AM
Twitter released its second quarter earnings report last week to much fanfare, and rightly so, as the figures beat Wall Street expectations across the board.
The most closely-watched metric in Twitter’s report was, as usual, its monthly active users (MAUs) tally, which has now reached 271 million. However, buried deep in the presentation that accompanied the release was a worrying statistic: 14 percent of Twitter accounts log on or connect to the service via third party apps, which means that close to 40 million of its active users are never served ads.
By Shea Bennett on August 3, 2014 10:00 AM
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes an update from Twitter that lets you embed tweets within tweets, a study that reveals that Twitter is used to share good news (while phones are used to share bad), how to build awareness on the top social media platforms, data that shows that email still outperforms social media, SEO and content marketing and a brief history of Twitter, 2006-2014.
By Shea Bennett on August 1, 2014 6:00 PM