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Shea Bennett

Co-editor at AllTwitter. Previously founding editor of Twittercism. Recommended reading: 48 Twitter Lessons | Twitter Power Tips | 10 Twitter Newbie Lessons. Find me on Twitter | LinkedIn

The 10 Most Popular People On Twitter [STATS]

The 10 Most Popular People On Twitter [STATS]

Katy Perry, who became the first Twitter user to reach 50 million followers in January of this year, maintains her position as Twitter’s most-followed profile, with a lead now well in excess of one million followers over second-placed (and former number one) Justin Bieber.

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How Men And Women Use Social Media And Mobile (And What This Means For Ads) [INFOGRAPHIC]

How Men And Women Use Social Media And Mobile (And What This Means For Ads) [INFOGRAPHIC]

Did you hear? Men and women use social media differently.

No real surprise there – study after study has shown this to be the case ever since platforms such as Facebook and Twitter first opened their doors – but what exactly are these differences, and how does this impact advertising and mobile use?

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67% Of Americans Use Social Media (With One In Six Active On Twitter) [STUDY]

67% Of Americans Use Social Media (With One In Six Active On Twitter) [STUDY]

Two thirds of Americans have a profile on one or more social networks, reveals a new study, with about one in six (16 percent) using Twitter.

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10 Lessons Social Media Can Learn From Traditional Customer Service [INFOGRAPHIC]

10 Lessons Social Media Can Learn From Traditional Customer Service [INFOGRAPHIC]

Social media has revolutionised many industries, with the business of customer service perhaps benefiting the most from these consumer-facing, highly-engaged platforms.

That’s assuming, of course, that you’re doing customer service well. Just because your business is active on social media doesn’t automatically mean you’re delivering first class support, and brands would do well to remember the tried and tested customer service methods of yesterday.

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What, When And How To Share On Social Media [INFOGRAPHIC]

What, When And How To Share On Social Media [INFOGRAPHIC]

When’s the best time to post on Twitter? What about Facebook and Google+? When and what should you schedule to generate the maximum engagement for your social media campaigns?

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Watch It, Read It, Tweet It – How We View And Share News [INFOGRAPHIC]

Watch It, Read It, Tweet It - How We View And Share News [INFOGRAPHIC]

How do you take your news in the morning? If you’re anything like a quarter of Americans it’s via social media, with 29 percent also sharing news updates via platforms such as Twitter and Facebook, too.

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YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

YouTube, Google+, LinkedIn Drive More Engaged Referrals Than Facebook, Twitter [STUDY]

In less than a decade social media has established itself as a hugely important source of referral traffic to websites across almost every industry, but what do these visitors actually do once they’ve hit your website? Are all social visitors equal, or are some more equal than others?

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Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Social Commerce: The Average Twitter Order Is Worth $46 (Facebook: $55, Instagram: $65) [STATS]

Used intelligently referral tweets from your brand profile can quickly become a significant source of traffic to your e-commerce website, but how much does the average Twitter consumer spend?

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Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC]

Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC]

One in five job seekers would refuse to work for an employer who didn’t allow them to access social media sites such as Twitter and Facebook in the workplace, and a quarter of college students say that use of these channels in the office will be a key factor in their decision to accept an employer’s offer.

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Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter Ad Revenue Forecast To Exceed $1 Billion In 2014 [STATS]

Twitter’s advertising revenue is on track to exceed $1 billion in 2014, up from $594.9 million last year, with further accelerated income from ads envisaged through 2016, reports eMarketer.

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