Who better than a brand’s employees to spread the company’s message?

Social media software company Expion has just launched Social Advocator, a browser plug-in tool that empowers a company’s employees to interact with and amplify the company’s brand voice.

The Social Advocator plug-in enables employees of any company to easily personalize and repurpose their company’s social media content across their own Facebook and Twitter accounts. It’s like a built-in team of influencers – sans the extra payroll.

Here’s an example of an employee sharing a company Facebook post on his or her own Facebook profile:

Launched in beta phase earlier this year, Social Advocator has been tested by several customers, feedback from whom Expion has incorporated into its launch version.

Social Advocator can currently distribute content on Twitter and Facebook, and soon Google+ and LinkedIn.

Employers can also track post effectiveness through built-in measurements, including top contributors and influencers, content type, post reach impressions, friend actions and conversions by user and post.

Would you be interested in a product like Social Advocator in your own workplace?

(Images via Expion)