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Posts Tagged ‘social media vs email’

Now That Social Media’s All The Rage, Is Email Dying? [INFOGRAPHIC]

Now That Social Media's All The Rage, Is Email Dying? [INFOGRAPHIC]

How often do you use email?

If you’re of a certain age (i.e., an adult) and work in any kind of office environment, chances are that your answer is somewhere between “regularly” and “all the time”. In fact, for the average office worker, email is now so much a part of their day-to-day life that it’s become part of the furniture.

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Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

Email Beats Facebook And Twitter For Driving Purchases, Especially Amongst High Earners [STUDY]

A new study has revealed that email continues to prove itself as the marketing method of choice for driving online purchases from websites, particularly if your target demographic includes high earners.

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Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY]

Consumers Prefer Email (And Even Post) To Social Media For Brand Marketing Messages [STUDY]In less than a decade social media has revolutionised the way that brands and businesses attract, engage and convert fans and customers, but a new study has revealed that platforms such as Twitter and Facebook aren’t the preferred medium of choice for receiving marketing messages from retailers, reports eMarketer.

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Social Sharing Boosts Email Marketing Results By 158% [INFOGRAPHIC]

Email still converts better than social media marketing (or search for that matter), but do you know what really works?

Combining them together. By adding social sharing icons to your email marketing messages you can increase your click-through rate (CTR) by as much as 158 percent.

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SMBs Spend Twice As Much On Email Marketing Than On Social Media [STUDY]

A new study of small and medium-sized businesses (SMBs) has revealed that these firms are spending the largest portion of their budgets on email marketing, committing significantly less of their financial resources to marketing on social media platforms such as Twitter and Facebook.

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SHOWDOWN: Email Vs Social Media Marketing – Which One Deserves Your Dollars? [INFOGRAPHIC]

Email?

Who uses that anymore?

Well, smart marketers, for one. We’ve looked at a couple of studies of late that have compared the merits of email versus social media marketing, and the results are in: email still converts better than either search or social networking, and brands who have abandoned their mailing lists completely for the glittering lure of Facebook and Twitter might end up regretting it.

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Why Smart Marketers Team Social With Email For Optimum Results [INFOGRAPHIC]

The rapid rise and integration of social media platforms such as Twitter and Facebook has led many to believe that the tried-and-tested marketing channels of old, such as email, are, if not completely dead, then certainly on their last legs.

Not so. Studies have shown that email still converts better than either search or social, and smart marketers should combine these tools for truly optimum results.

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