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Posts Tagged ‘twitter visitors’

The Twitter.com Plateau Remains Supreme – April Unique Visits Just +1.07% (Overall -18.11%*)

This is a monthly series that looks at visitor data for all the major social networks as calculated by Compete.com. Compete is USA-biased, and certainly in the case of Twitter the visitor numbers are distorted by the openness of Twitter’s API and the numerous Twitter software clients, but on a like-for-like basis the numerics have value and warrant investigation. Please refer to previous installments in this series for a more detailed overview.

New visitors to Twitter.com rose by just +1.07% for the month of April for a total of 21,514,898, with overall visits to the site falling by an eyebrow-raising -18.11% (147,418,997).

Twitter Unique Visitors (April 2010)

Twitter Overall Visitors (April 2010)

* Month-on-month, overall visits to the site are down some 33 million. We might have to take this with a pinch – Compete, who seem to be getting slower-and-slower to release data each and every month, had overall visits to Twitter for March at 161,903,421 the last time I wrote this report, and they’ve now changed this number to 180 million. If the former is correct, it’s still a pretty big drop, although nowhere near as serious.

However, Twitter.com has clearly reached a ceiling that requires something special to break through – possibly the extra functionality that @al3x hinted at before he moved on to pastures new.

Or, perhaps this is the beginning of a ‘topping-out’ process that could see more users – new and established – moving away from the Twitter home page towards desktop and mobile clients in greater numbers? The sharp decline in visits this month would indicate that this is already happening for veterans.

One wonders how many of these old-hands the iPhone – and possibly the official Twitter for iPhone app – have picked up and converted.

Meanwhile, Facebook added 2.53% of new visitors (135,375,036 visits) and +15.70% overall (3,165,316,934), which obviously contrasts sharply with Twitter.

Facebook Unique Visitors (April 2010)

Facebook Overall Visitors (April 2010)

We’ll have to look at next month’s data to see the full picture for Facebook, but at the moment it would appear that not only are people not leaving the network over privacy concerns – they’re actually more eager to sign up.

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Has Twitter Ran Out Of Steam, Or Is It Taking A Breather Before The Next Big Push?

I’d like to have a look at yesterday’s Twitter traffic data from a different angle.

As I wrote in the piece, February is a short month, and this definitely accounts in part for the drop in Twitter.com’s month-by-month numbers. Furthermore, Compete’s data is very US-centric, and with Twitter.com possibly now accounting for less than 20% of all Twitter usage (different source here), it should, as I’ve consistently mentioned, be taken with a pinch.

But it still has value. Even with February being a shorter month, Twitter.com’s numbers were, at best, flat. Indeed, the website hasn’t really gained any ground with new visitors since June 2009, continuously hovering around the 22-23 million uniques mark ever since reaching that peak.

So, what about daily averages? Using Compete’s data, I’ve put together this chart.

Has Twitter Ran Out Of Steam, Or Is It Taking A Breather Before The Next Big Push?

Again, this is US-centric, but as we can see Twitter.com hasn’t seen any day-on-day growth since June. Indeed, it seems almost as if the website has become pegged against its users, like a currency. Is it consolidating for the next move upwards, or have we already seen the highs?

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Twitter Traffic +1.45% For December 2009, Facebook +2.95%, Tweetmeme +6.89%, Friendfeed -12.46%

This is a monthly series that looks at visitor data for all the major social networks as calculated by Compete.com. Compete is USA-biased, and certainly in the case of Twitter the visitor numbers are distorted by the openness of Twitter’s API and the numerous Twitter software clients, but on a like-for-like basis the numerics have value and warrant investigation. Please refer to previous installments in this series for a more detailed overview.

After several months of flat to negative growth, social media saw something of a rebound in December, according to figures released by Compete.com.

Twitter posted a +1.45% gain on unique visitors, to 22,808,321, and 133,636,767 visits overall. This was the first uptick for Twitter since August of this year, and that month remains the network’s peak.

Twitter Traffic +1.45% For December, Facebook +2.95%, Tweetmeme +6.89%, LinkedIn +2.84%, Friendfeed -12.46%

Facebook also saw gains, adding +2.95%, or 132,130,132 unique visits, and 2,712,334,571 overall. This is a new all-time high for Facebook, and followed a dip of almost half a percent in November.

Twitter Traffic +1.45% For December, Facebook +2.95%, Tweetmeme +6.89%, LinkedIn +2.84%, Friendfeed -12.46%

Twitter link aggregator Tweetmeme continued it’s incredible growth, adding +6.89% in December, to 1,268,501 unique visitors, and 3,503,804 overall.

Twitter Traffic +1.45% For December, Facebook +2.95%, Tweetmeme +6.89%, LinkedIn +2.84%, Friendfeed -12.46%

LinkedIn had the best net gain month-to-month, adding +2.84% to 14,879,386 uniques, and 51,215,574 overall, and now closes in on the October highs.

MySpace enjoyed a modest rebound, adding +1.53% uniques to 49,326,638, and a still-impressive 554,221,540 overall.

Even Plurk saw decent growth in December, grabbing back +10.90% of unique visitors, to 224,160, and 824,941 overall.

Meanwhile, Friendfeed lost a sizeable -12.46% of visitors, registering only 483,329 uniques in December, and just over one million overall. Friendfeed has now lost more than half of all visitor traffic since the August 2009 highs, and unless new owners Facebook make a bold attempt to re-energise the flagging aggregator, it seems probable that it won’t be around this time next year.

It’s too early to say if this modest rebound on social media traffic is the start of something more significant, or simply a dead cat bounce. Moreover, as mentioned Compete.com data has a large USA-bias, and does not include usage of Twitter in external clients, such as TweetDeck and Seesmic Desktop.

Indeed, globally Twitter appears to be zooming in on the peaks seen earlier in the year, and it will be interesting to see if 2010 means the start of another huge uptrend in social media traffic, similar to that witnessed throughout most of 2009.

Twitter Traffic Dips -2.11% For October, Facebook +3.50%, Friendfeed -6.57%

Unique visitors to Twitter.com fell for the second consecutive month, dropping -2.11% to 23,042,455 visits, following a marginal fall in September.

Twitter Traffic Dips -2.11% For October, Facebook +3.50%, Friendfeed -6.57%

(click to enlarge)

Following a small dip in August, Facebook edged upwards for the second month in a row, adding 3.50 per cent of new visitors, to 128,940,004. Total visits was over 2.5 billion, up 9.72 per cent.

Twitter Traffic Dips -2.11% For October, Facebook +3.50%, Friendfeed -6.57%

Friendfeed continued to drop, losing 6.57 per cent following September’s 28.41 per cent decline, and has now lost some 33 per cent of its uniques since August. Overall visits fell 21.82 per cent, suggesting even veterans of the service are moving on.

MySpace slowed the sharp deterioration we’ve seen in the network since June, losing just 0.65 per cent of visitors, and boasting 49,903,567 uniques.

Plurk lost 3.84% of its unique visitors, and almost 20 per cent overall.

The biggest success story in social networking remains LinkedIn, which added another 3.29 per cent to its monthly visitor count to 15,545,678 uniques, following a 5.68 per cent gain in September. LinkedIn has now added almost 32.50 per cent of new visitors since May of this year.

Overall, October was something of a mixed bag for social media. Twitter.com is clearly struggling to attract new users, but perhaps the new tools that have been added to the site in recent weeks (lists and retweets) will turn around this scenario in November. Twitter hype has definitely not eased – if anything it is becoming an even more important part of mainstream media coverage – and one continues to assume that a big part of Twitter.com’s plateau is experienced users spending less time on the web site and more time using their favourite software clients, such as TweetDeck, Tweetie and Seesmic Desktop.