This Week On Twitter: Twitter Font Guide, 10 Social Customer Service Tips, Social Marketer Checklist
Need a little weekend reading?
We’ve compiled our top ten Twitter stories of the week, which includes tips on how to write in italics, tweet backwards and use different fonts on Twitter, 10 steps for brilliant social media customer service, 10 essential skills to help you become a top social media marketer, a look at the latest Twitter user demographic statistics and 9 tips for keeping your online activity private.
Here are our top 10 Twitter stories of the week.
Twitter comes with a hard and fast character limit of 140 characters, which actually works really, really well, once you get used to it. But there are other limitations on your prose, too: namely, that you can’t do anything with the font, nor can you italicise words, write them in bold, or do cool stuff, like tweet backwards. If there’s one thing I’ve learned from almost five years of writing about Twitter, it’s that you can never tell it what it can’t do.
In less than a decade social media has changed the world and helped to reshape brands and businesses of all shapes and sizes across almost every industry throughout the globe, but it’s been particularly beneficial as a consumer service tool – both for firms and their customers. Indeed, brands that don’t offer help via their Twitter or Facebook profiles, or are too slow to respond or ignore/mismanage customer complaints altogether, are quickly (and often ruthlessly) called to task. So what makes a good social customer support team?
Are you considering a career in social media marketing? It’s not all scheduled tweets and hashtags. The best social media marketers must possess a veritable smorgasbord of skills and expertise, including the ability to listen, nurture, respond, lead and engage with fans and followers.
Last week Pew Internet released new data that showed who is using Twitter and other social media sites, with Twitter now enjoying an 18 percent penetration rate amongst internet users in the U.S., up from just 8 percent in 2010. Perhaps most pleasing for Twitter was that the numbers also revealed that usage amongst all age demographics is also growing, with the 18-29, 30-49 and 50-64 age zones more than doubling in this same period.
Are you concerned about your online privacy? Many people are. And, conversely, many more are not, freely sharing any and everything on their favourite social networks, paying little attention to their mobile app settings, and happily letting Google track each keyword that they search.
CEOs and social media haven’t always made the greatest of bedfellows – while some chief execs seem to spend almost all of their spare time online, many others don’t bother at all – new research from Domo and CEO.com has revealed that the heads of America’s largest companies are gradually coming around to the idea of social networking, certainly when it comes to Twitter and linkedIn. Facebook and Google+? Not so much.
You haven’t seen his face on the silver screen (yet) and you won’t find any highly produced pop songs coming from this social media mogul, but Kris Sanchez – creator of the brand UberFacts (@UberFacts on Twitter) – is a celebrity. Since joining Twitter in 2009, his account has grown to more than 4.4 million followers, and his updates spark thousands of retweets, favorites, and replies. But how did he do it?
From penning white papers to leveraging social networks, digital marketing strategies abound that can strengthen your brand or business’ssocial clout (and Klout). In the infographic below, digital marketing agency Crawford and O’Brien illustrates 27 marketing strategies to “double traffic in under 30 days” – and while that promise may be an exaggeration, depending on your industry and the size of your audience, the tactics are definitely worth checking out.
B2B social marketing agency LeadTail, in collaboration with NetBase, recently produced a report analyzing the Twitter activity of 515 digital marketers (143,856 tweets and 69,657 shared links) during Q2 of 2013. “How Digital Marketers Engage on Twitter” provides insights into how digital marketers describe themselves, which social networks they’re active on, the content they share, and who most influences them.
Did you know that 88 percent of all tweets sent by travellers while they’re killing time at airports are customer service related? Airlines and airports have been quick to capitalise on the social media revolution with dedicated customer-facing channels on Twitter, Facebook and other platforms, but while most of them do a good job most of the time, things haven’t always gone their way.
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(Twitter image via Shutterstock.)
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