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Posts Tagged ‘Leo Schmid’

Washingtonian Wins the Summer with AT&T Best of Washington Party

photo4Last night at the National Building Museum, Washingtonian hosted its annual AT&T Best of Washington party, likely, the best event of the summer in DC. ‘Best of’ was Washingtonian’s first major event under the helm of its new editor, Michael Schaffer.

More than 60 of the magazine’s 100 Very Best Restaurants served samples bites from their menu, including 1789, Ted’s Bulletin, Toki Underground, BLT Steak, Hank’s Oyster Bar, Lyon Hall and STK, alongside libations including Pyrat Rum and Patrón Tequilas, among many, many, others (trust).

The soirée was themed “Madhatter,” and the “publisher’s reception” (aka VIP area) – sponsored by the American Beverage Association – offered guests dozens of costume hats to compliment attire. There was a maze, acrobatic performers and musicians, a BMW i8, and a Qatar Airways lounge featuring two of its fully-flat business class seats along with great music. Read more

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Hipster Eyeglass Vendor Pit Stops In D.C.

Those hipster, non-prescription eyeglasses Clark Kent wears when he’s working at The Daily Planet are probably from Warby Parker. But don’t call them “hipster.”

Despite the eyeglass frame vendor drawing an almost exclusively hipster-esque crowd at the Warehouse Theater last night, Neil Blumenthal, co-founder and co-CEO of Warby Parker, won’t use “hipster” to describe his product. He calls the frames “vintage-inspired” for the “socially-conscious.”

Blumenthal told FishbowlDC he helped start the company because he was “frustrated” going into eyeglass shops and walking out with nothing. “Why do eyeglasses cost more than an iPhone?” he said. The idea: Cut out the retail middle man and sell straight to the customer online. While fashionable eyeglass frames can cost between $200 and $500, Warby Parker’s frames are all $95.

The vendor is on a nine-city “class trip” bus tour, featuring a renovated school bus made to look like the inside of a college professor’s office.

At the event we ran into Thrillist‘s D.C. editor Leo Schmid. He doesn’t wear glasses so we can only assume he was there for the free drinks… Read more

Journalism 101 pt. 2: Thrills and Patron

In early July FBDC sent me on a serious assignment: To go learn about Belvedere vodka at an event almost exclusively attended by local bartenders. They did it again, but this time with Patron tequila, a broader mix of attendees and not nearly as much drinking.

On Thursday, Patron hosted a promotional mixology event at One Lounge in Dupont Circle. How it worked: There were mixed drinks available to try but the real purpose was to get people to make their own drinks using available fruits, vegetables and herbs. A bar was setup downstairs for guests to choose what types of ingredients they wanted to mix.

Before beginning I tried a ready-made drink poured by Adrienne Wright, promotions manager for Thrillist, a social scene website for men in the D.C. area. She was standing on a broken foot, pouring tequila-raspberry lemonade cocktails. Wright told me her toe slipped over the edge of her flip flop, causing her to fracture her foot, despite not falling. She walked around for six days before getting it checked out. Saturday, Wright posted this jubilant photo of herself riding an electric wheelchair around Target to Twitter.

On the plus side, the cocktail was good.

Onward. I chose blueberries, honeydew, sage and a green chili pepper for my self-made drink. After picking out the ingredients, guests went to a separate bar upstairs where bartenders mixed them into the actual liquor. I waited in line roughly 20 minutes before it was my turn.

Read more

FishbowlDC Party Preview








Lost Society’s Madeleine Starkey and Thrillist DC editor Leo Schmid









ABC 7′s Stephen Tschida, Mike Conneen, Pamela Brown and Natasha Barrett and NBC 4′s Angie Goff and Dan Hellie.









Tucker Carlson with colleagues.

Photo credit: Dave Phillipich.

Thrillist Founder to Speak at Press Club

Thrillist Co-Founder and Editor-in-Chief Adam Rich will speak at the National Press Club on February 2nd at 7pm.  He will be joined by DC Editor Leo Schmid to discuss how the website and daily email got its start and some lessons learned along the way.  Specifically, Adam will discuss the importance of email, how to grow an audience, the keys to creating quality content and what he looks for in a Thrillist editor.  He’ll also touch on the changing media climate, various ways to evolve and keep current, and the future of the media industry.

For more info on the event, visit the Press Club’s site here.  To check out Thrillist or to sign up for their daily emails, click here.

Schmid Takes the Reins at Thrillist DC

Joe Epstein, current editor of Thrillist’s Washington edition, announced this morning that he’ll be moving to New York to take a new gig with the company. Replacing him in DC is Leo Schmid. Epstein’s email below:

Hi All,

If you’re receiving this, you’ve been covered by, worked with, or in some way been a friend to Thrillist since our launch here in DC last June. Thank you!

In the 14 months since our start here, we’ve quintupled in subscriber size — shooting up from 10,000 to 55,000 local subscribers — making DC the fastest-ever growing edition of Thrillist. As a company, we’ve ballooned up to well over 2 million subscribers, gone international with the launch of Thrillist London, and now have 17 different editions, with several other cities in our immediate sights. In anticipation of our continued growth, I’ll be moving up to our main office in NYC to join our senior editorial ranks next week.

As of next Monday, Thrillist DC will be left in the capable hands of Mr. Leo Schmid (cc’d here).

I’ll still be reachable at the same cell and email, but Leo will be the man here, and the jumping off point for all our DC content. To that end, please reach out to him with your newest and greatest clients, products, tips, and story ideas. Or just to say hi.

Thanks again for your continued support, and here’s looking forward to an awesome Fall!