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Kate Berg Named Communications VP For Hachette Filipacchi

Hachette Filipacchi Media, publisher of Elle and other titles, today announced that Kate Berg will assume the role of vice president of corporate communications effective June 1. She replaces outgoing SVP Anne Janas, who will continue to do consulting work for HFM U.S. through the end of the year.

Berg has also worked for Gartner, KPMG Consulting and Jupiter Research. She has also created early social network Avenue B and launched mobile advertising startup Mojiva.

“A few years ago, Kate Berg worked for us on a project basis in the Corporate Communications department, and we had had the opportunity to experience her impressive skills first hand,” said HFM U.S. CEO Alain Lemarchand in a statement.

Press release after the jump.


New York, N.Y., May 27, 2010 — Alain Lemarchand, President & CEO, Hachette Filipacchi Media U.S., today announced that Kate Berg has been named Vice President, Corporate Communications beginning June 1, 2010.

“A few years ago, Kate Berg worked for us on a project basis in the Corporate Communications department, and we had had the opportunity to experience her impressive skills first hand,” said Lemarchand.

As an early player in the Internet, mobile, and social networking arenas, Berg has 20 years experience in strategic communications, business and product development for software, services, and consumer brands. Her corporate background includes building the PR and corporate communications functions for Gartner, KPMG Consulting and Jupiter Research. Berg’s entrepreneurial experience includes creation of an early social network called Avenue B and a mobile social networking platform, M3 Mobile Social. In 2008, Berg helped launch Mojiva, a New York-based mobile advertising start-up. A frequent speaker and writer on the topics of social media and mobile, Berg was named one of Mobile Marketer’s “Mobile Women to Watch 2010.”

SVP, Corporate Communications Anne Janas recently announced that she will be leaving the company on June 4 and will remain a consultant to HFM U.S. through 2010.

“Anne’s strong communications skills and judgment, along with her sense of graciousness, have been valued traits over the ten years she has been with the company,” continued Lemarchand. “I want to thank her for her many contributions, and on behalf of her friends at HFM U.S., we wish her success in her future endeavors.”

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