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Posts Tagged ‘FLYPmedia’ Pay Wall: Media CEOs, Editors And Bloggers Weigh In

nytimescom.jpgWith The New York Times‘s pay wall a year away and its details vague, there are many questions still left to be answered. What will this metered system really look like? What will it actually cost? Will it send bloggers to link to other news sources and deter readers and advertisers? Although they don’t have all the answers, media insiders have their opinions, so we went to them for feedback on the Timesannouncement today. Read their thoughts below.

Arianna Huffington, editor-in-chief of The Huffington Post:

“This announcement is about a change of policy that is a year away — which is a lifetime in Internet years. The Huffington Post remains committed to the linked economy, and to building a sustainable business that gives our bloggers, editors, and reporters the widest possible audience for their work.”

Caroline Little, CEO North America of Guardian News & Media:

“If the Times begins to charge consumers for their content, I am sure they will do it in a way to maximize traffic from Google and the like. No doubt they will lose some of their readers, but they are most likely to be focusing on keeping their loyal readers, not the ones who come in and out of the site who don’t even know they are on the site. One word of caution: charging for content seems to be the new answer for a weakened industry but it’s not the silver bullet. It is going to take new revenue streams, continued reduction in costs and a strong ad market.”

Alan Meckler, CEO of WebMediaBrands:

“This is not a huge game changer. One can still see big parts of the Times for free. If you are a print subscriber you have total access. NYT will get extra revenues online without greatly hurting its online readership. I have to presume that should the 2011 test work well that the NYT might go further in 2012 by increasing charges and paid online use.”

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Former Time Inc. Exec On Recent Cuts: Positioning For A Better Future

fortune cover.jpgThe expected cuts at Time Inc. started this week, with layoffs at Sports Illustrated, Entertainment Weekly and, Essence and The company has shuttered FSB, resulting in more staff cuts, and is seeking volunteers for buyouts at People, Time and Fortunewhich could lose as many as 40 staffers.

As Time Inc. prepares to shed upwards of 280 jobs, we wanted to take a closer look at these layoffs. Could they have been avoided? What do they mean for the future of Time Inc.’s publications?

We asked Jim Gaines, who spent most of his career at Time Inc., to shed a little light on the situation. Gaines, who is currently the editor-in-chief of FLYPmedia, formerly served as Time Inc.’s corporate editor and was once managing editor at People, Time and Life magazines. Here’s what he had to say:

FishbowlNY: Is there any way Time Inc. could have avoided these layoffs, as well as those last year? What could the company have done differently over the years?

Jim Gaines: I’m not sure anybody, even Time Inc., could have avoided the drastic altering of the media landscape that we have seen in the recent past. It’s a fundamental disruption for which no one was adequately prepared. Certainly, there were moments when all of us in the media industry should have realized the tremendous opportunities that exist within digital media. Hindsight is great. BUT there is no major publishing business that is not facing what Time Inc. faces today.

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