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Posts Tagged ‘Jeffrey Hayzlett’

Joe Kernen, Andrew Ross Sorkin and the Skinny on Jessica Simpson’s New Role at Weight Watchers

LunchAtMichaelsNeither rain nor snow (not yet anyway) or a meltdown on Metro North’s Connecticut line (don’t ask!) can keep us from our appointed rounds on Wednesdays at Michael’s. Who else would tell you which talking heads (Star Jones, Joe Kernen, Andrew Ross Sorkin) were holding court in the dining room while pointing out the random sighting of a former beauty queen and even some titled ladies and lords? (Read on and you’ll find out.) We, not of the town car set, braved a very crowded train from Westchester (Note to fellow passengers: garlic on your breakfast isn’t a good thing!) to bring you all the earth-shattering goings on at 55th and Fifth today so you can eat at your desk while searching for Internet spoilers on Sunday’s series finale of Breaking Bad.

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Andy Amill and Diane Clehane

I was joined today by my intrepid Greenwich neighbor Andy Amill, VP of Media Sales at Weight Watchers. I’ve been a lifetime member of Weight Watchers since my days heading up Danskin’s PR department (just try having to wear spandex to work) and wanted to get the skinny on all the incredible innovations the company has implemented over the past year. Have you seen Jennifer Hudson lately? Exactly. Andy tells me that Jennifer has been “an inspiration” to Weight Watcher members. The dynamic multi-media campaign featuring the brand ambassador which launched in 2010 has helped attract plenty of new members. I am also fascinated by the technology behind the company’s barcode scanner app, which members can download to their smart phones. It lets the user zap the UPC of thousands of products in the supermarket and instantaneously get the Weight Watchers PointsPlus value. What will they think of next?

When I mentioned that the Weight Watchers center where I attend meetings had undergone a pretty dramatic makeover a few months back, Andy explained that many stores have been redesigned in the past few years with a contemporary look and feel. “They’re all uniform so members can find a center anywhere and they all look the same,” he tells me. “It really helps them stay connected.” Read more

Mediabistro Course

Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!

Jeffrey Hayzlett Joins Bloomberg TV

Jeffrey Hayzlett is joining Bloomberg Television as a contributing editor. Hayzlett is the founder and CEO of The Hayzlett Group, a marketing consulting company. He is also a published author, public speaker and from 2006 to 2010, served as CMO of Eastman Kodak Company.

At Bloomberg TV, Hayzlett will be offer an “insider’s perspective on corporate marketing, branding and social media management strategies,” according to a release.

“I look forward to providing the network’s audience with practical insight based on my experience,” said Hayzlett, in a statement.