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Posts Tagged ‘Men’s Fitness’

Men’s Fitness Sets Web Traffic Record

Whatever AMI is paying David Zinczenko to be editorial director of Men’s Fitness, it’s well worth it. According to the company, Mensfitness.com broke its all-time web traffic record in July, with more than 8.4 million unique visitors. That’s a whopping 106 percent increase compared to last July.

When Zinczenko took over Men’s Fitness, his mission was to transform the glossy from one only body builders read, to a title that appealed to a broader audience. In other words, Zinczenko made Men’s Fitness the new Men’s Health. As odd as that strategy seemed at the time, it worked.

Not only is Mensfitness.com enjoying Zinczenko’s Midas touch, newsstand sales jumped 20 percent in the second half of last year.

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Men’s Health, Men’s Fitness and Muscle & Fitness are All Pretty Much the Same Thing

When David Zinczenko left Rodale and joined forces with AMI, we called it: AMI’s Men’s Fitness would become a replica of Men’s Health, the Rodale title that Zinczenko turned into a success. Of course that’s exactly what happened. Now, according to Adweek, Zinczenko has his hands on Muscle & Fitness. Guess what? It looks more like Men’s Health and Men’s Fitness.

Previously, Muscle & Fitness was a magazine dedicated to the body building world. Each month, a man with an unhealthy amount of muscle would appear on the cover, seemingly daring people to guess when he would explode. Or at least tip over.

Zinczenko is changing that. He has added a grooming section and shuffled the weight lifting content to the back of the book. He told Adweek the redesigned Muscle & Fitness was for a “new breed of fitness enthusiast.”

The changes might alienate longtime Muscle & Fitness readers, but there’s a reason AMI is letting Zinczenko revamp the title: His approach works. The Zinczenko-fied Men’s Fitness finished 2013 with a 27 percent jump in ad pages compared to 2012. For AMI, it’s a no-brainer to let Zinczenko use his magic on another magazine.

Men’s Titles Ad Pages Surge in 2013

magazine stack GThough print ad pages for magazines were down four percent in 2013 compared to 2012, that’s actually good news. PIB’s data showed that the loss was less of one than in 2012, when ad pages declined by eight percent. Not only that, but most men’s titles showed strong numbers for the year.

Men’s Fitness led the way with a 27 percent jump in ad pages compared to 2012, followed closely by Men’s Health, which increased its pages by 25 percent. Esquire (up 17 percent), Details (+15 percent) and GQ (+10 percent) also did well. The outlier was Maxim, which saw ad pages plummet by 16 percent.

A few other magazines that had good print ad page showings for 2012 are below.

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The New Men’s Fitness is Here

The David Zinczenko Men’s Fitness era has officially begun. His ideas about what the magazine should look like are available for all to see with the June issue. Here’s a quick analyzation of the new cover. The old one is pictured on the right.

    • The new Men’s Fitness cover features two exclamation points, only down one from last month’s cover. Zinczenko — thank god — still believes MELTING YOUR GUT is worth yelling about.
    • Men’s Fitness went with Vin Diesel for the revamped issue. Nice choice. He’s a dude’s dude and his biceps are roughly the size of two (manly) watermelons.
    • We have to admit, the updated logo does look much better than the old one. Check out that fancy apostrophe! [Editor's note: You're f*ucking right I care about apostrophes.]
    • Both covers mentioned SEX once, but Zinczenko wins again if only because May’s headline was the ultra creepy “Get Your Crib Sex Friendly (And Lure Her to Your Lair).” Lure her to your lair? Is this Sex Offender’s Digest or Men’s Fitness?

Men’s Fitness Officially Begins Its Transformation Into Men’s Health Replica

Ever since David Zinczenko joined AMI, we’ve been waiting for whatever few differences there were between Men’s Fitness and Men’s Health to disappear. Judging by Zinczenko’s interview with WWD, the morphing has officially begun.

Zinczenko told WWD that he has been “reimagining the magazine [Men's Fitness] cover to cover,” and that he has been courting fashion advertisers to buy space in the glossy. The Men’s Fitness logo, voice and typeface have also been updated, and the new look magazine will hit newsstands in June. “It’s going to be the ultimate active lifestyle magazine for young men,” Zinczenko said. “It’s going to be a cooler magazine.”

Somewhere, Bill Phillips, editor-in-chief of Men’s Health, is shaking his head. It used to be that Zinczenko reserved loving words like “ultimate” and “cooler” for Men’s Health, but no more. It’s only a matter of time now before dude bros put down Men’s Health and instead turn to Men’s Fitness for headlines like “47 WAYS TO MAKE HER HOT AND WE DON’T MEAN TEMPERATURE WE MEAN DOING IT. SEX. SEX AND ABS. SEXY ABS BEING SEXED. BY WOMEN!”

Sorry Phillips and Men’s Health staffers, it’s all over.

Men’s Fitness Loses EIC

Michael de Medeiros is out as editor-in-chief of Men’s Fitness. De Medeiros had been the vice president and editor of the magazine since January of 2012.

The New York Post reports that de Medeiros’ departure is directly linked to AMI hiring David Zinczenko as a consultant. The thinking is that Zinczenko — who built Men’s Health into what it is today — can help Men’s Fitness’ stature.

In related news, Steve Perrine, another Rodale staffer who was ousted along with Zinczenko, is also joining AMI as a consultant. Perrine is part of Zinczenko’s new company, Galvanize Media.

John Graney Out at Men’s Fitness

According to The New York Post, John Graney is out at AMI’s Men’s Fitness. Graney had been the magazine’s vice president/publisher since November of last year.

Prior to his time at Men’s Fitness, Graney was associate publisher of Bonnier Corporation’s Field & Stream, Outdoor Life and SHOT Business.

Patrick Connors, most recently associate publisher of Glamour, is succeeding Graney.

Complex Media Hires Former Men’s Fitness Editor

Complex Media has named Noah Johnson as its new Senior Editor. Johnson most recently worked as Senior Editor for Men’s Fitness. As Senior Editor at Complex, Johnson will he will oversee the Style and Rides channels, and will report to Bradley Carbone, Lifestyle Editor.

Orlando Lima, Managing Editor at Complex, said Johnson is a welcome addition to the team. “We are committed to investing in new talent as we continue to expand our coverage. Noah definitely brings an impressive mix of experience across the men’s lifestyle category.”

FishbowlNY’s 2009 Lists: Stories That Captivated NY Media

Here at FishbowlNY, we stick to covering stories that affect the media. But it’s the media’s job to cover the biggest stories in the world today. Here, we take a look back at the news stories that left New York and the world riveted in 2009, covered faithfully by our local newspapers and the other pubs that are based here.

nypost1215 - 2.jpgTiger Woods scandal
The intrigue of this domestic-dispute-turned-sex-scandal started Thanksgiving weekend, and continues today — nearly a month later. Tiger’s escapades provided cover fodder for local tabloid The New York Post for three straight weeks, holding the attention of Post editors even longer than 9/11. And beyond the cover of our local papers and tabloid magazines, Tiger also caused some questions for Golf Digest, which has a close relationship with the golfer and, with some serious bad timing, put him on the January cover with President Obama. Men’s Fitness also got mixed up in the whole mess, reportedly striking a deal with Tiger for a cover story in return for covering up the scandal two years ago.

More after the jump

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Amanpour Interviews Tina Brown, Harold Evans|WSJ Covers Tiger Woods Scandal, After Keith Kelly|Hearst To Launch New Site Next Year|E&P Still Has A Chance|HuffPost Profiled

CNN: Watch The Daily Beast‘s Tina Brown and her husband, Sir Harold Evans, this Sunday on Christiane Amanpour‘s CNN show.

Wall Street Journal: Media scandal of the day: The Wall Street Journal published a story today about Tiger Woods‘ shady deal with Men’s Fitness publisher American Media Inc. without giving any credit to New York Post columnist Keith Kelly, who broke the story two weeks ago.

WWD: Hearst MagazinesChuck Cordray promises a new digital vertical to launch next year “is not one you’d expect from us.” Also, Hearst is planning to relaunch its teen network over the summer.

Huffington Post: Editor & Publisher editor Greg Mitchell blogs about the demise of his magazine, and says there is a “decent chance” that it will be resurrected.

Los Angeles Times: James Rainey profiles The Huffington Post and the challenge of making money on the Web.

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