We admit it. When we first came across the THR headline “Fred Willard to Narrate PBS ‘Antiques Roadshow’ Spinoff ‘Market Warriors’, we thought it was some sort of joke.

But it turns out the Best in Show deadpan master was the network’s first choice for the VO component of Market Warriors. Debuting in July, the program will allot cash to a quartet of expert antique shoppers and task them with turning that bounty into the most valuable set of flea market purchases:

“We are sometimes criticized for not having a sense of humor,” concedes PBS president and CEO Paula Kerger. “And I think Fred will enable us to counter that a little bit.”

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