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Posts Tagged ‘profit from your passion’

Two Former TV Producers Talk About Creating a Multimedia Lifestyle Brand

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From left: Albert and Gerstein

Melissa Musen Gerstein and Denise Albert are former TV producers with hit shows under their belts (Gerstein’s resume includes a producer credit on Anderson Cooper 360; Albert’s at Good Morning America). When the two met up, they decided to form their own lifestyle company, The Moms, which started as a syndicated newspaper column. Their media empire now includes a show on Sirius XM Radio and New York Fashion Week shows that feature “real” moms on the catwalk.

As Mediabistro’s Profit From Your Passion series winds down, Gerstein and Albert tell us about their early career successes, why they chose to start their brand with a Carrie Bradshaw-esque column called Moms in the City and how they landed a television show.

Says Gerstein: We [were inspired by] Sex and the City. We also thought, ‘Wow, [our first] column was so successful, let’s launch Moms in the City in print,’ and so, basically, we would write a very bold, provocative column about parenting, and then we would interview a celebrity mom based on that topic, which obviously generated a lot of attention and traction. And then we started getting booked on local television shows to talk about our columns, and also topical news that affected parents, whether it was how to discuss the images coming out of Haiti with your kids [or] the homeless problem on the streets. And after our fourth appearance on WNBC, we got offered a TV show, actually a pilot, which then got picked up on a channel called NBC Nonstop, which ran in ten markets across the country.

To hear more from Gerstein and Albert, including their advice on creating your own multi-platform brand, read: Hey, How’d You Start Your Own Lifestyle Brand, Melissa Musen Gerstein and Denise Albert?

 

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Ebony.com’s Kierna Mayo on Digital vs. Print

kierna-mayo_articleKierna Mayo has been in the business of reinvention for well over a decade. After co-founding Honey magazine back in the ’90s, which struck a chord with a lot of young, hip-hop-loving African-American women, she hopped from one major mag to the next, until setting her sights on all things digital.

Today, Mayo is the editorial director of Ebony.com, a site that “felt and operated more like an afterthought as opposed to a key component of the editorial output of [Ebony],” said Mayo. Now, thanks to an eye-catching redesign, headed up by Mayo and her team, Ebony.com’s traffic has increased by over 500 percent.

As part of the “Digital Media” week of Mediabistro’s Profit From Your Passion series, Mayo discusses how she became known as the go-to girl for reinvention and what skills she transferred from print magazines to digital:

Creating and re-imagining websites seems to have become a sweet spot for you. What sensibilities did you bring over from magazines to the online world?
I brought my entire skill set, including my intuitive sense about audience and visual impact. Those are very important magazine skills when you’re a packager — someone in charge of cover lines or selecting the strongest image. I did have to unlearn this notion of a three-month window to create, develop and refine. The three-month window can become a three-minute window online. I often encourage peers who’ve made careers in the print world not to be intimidated by the crossover to digital. I feel like I deal in the alternate universe with magazine purists on one side who are conditioned to holding their bylines in their hand as opposed to clicking on them.

To hear more from Mayo, including how she handles Internet trolls and her thoughts on aggregated content, read: So What Do You Do, Kierna Mayo, Editorial Director of Ebony.com?

Profit From Your Passion in 2014

Profit-From-Your-Passion-tv-150We at Mediabistro have always been huge advocates of doing what you love — whether it’s breaking free of your ho-hum job in corporate law to work for magazines, like Brides‘ editor-in-chief Keija Minor did, or turning a passion for the written word into a lucrative novel- and TV-writing career (before the age of 25, no less, in Kara Taylor‘s case). And we aim to inspire — which is why we’re bringing back our Profit From Your Passion series. Each week in January, we’ll offer tips on how to pitch such prestigious pubs as the The Saturday Evening Post, give you a step-by-step strategy on how to perfect your book proposal, and share the secrets to success from media pros like Lucky founding editor Kim France, HollywoodLife’s Bonnie Fuller, and Dave Ramsey, finance guru, TV personality and author. Whether you desire a job in magazines, digital media, book publishing or TV/entertainment, now’s the time to pursue your dream. To whet your appetite, our first feature is How to Become a Six-Figure Freelancer. Yes, it is possible. See the full “Profit From Your Passion” lineup after the jump.

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