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Posts Tagged ‘Top Chef’

Food & Wine to Give ‘Top Chef’ its Day in Print

When you think of Bravo’s “Top Chef,” what comes to mind? Probably Padma Lakshmi, right? Okay, maybe that’s just us. You probably think of food and competition, but now, thanks to Food & Wine, you might start thinking of magazines as well. That’s because in its January issue, Food & Wine is bringing the popular TV show to print, in a special 24 page section.

The section will be an advertorial, with content centering on the show’s contestants. If it’s a hit, the “Top Chef” content might blossom into its own magazine.

“There are many elements from a consumer marketing part of it,” Christina Grdovic, Food & Wine’s Publisher, told Adweek. “We’d like it to be a 13th issue or some sort of a stand-alone, but we have to see if it makes sense.”

Bringing a TV show to print is a good idea for Food & Wine, especially one as popular as “Top Chef.” The brand carries weight and it’ll generate plenty of attention among readers. And if there happens to one day be a Lakshmi photo spread, well, that probably wouldn’t hurt either.

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Dr. Nancy Snyderman To Host MSNBC Show|HarperCollins’ Revenue Declines|Google Could Save Journalism|CNBC Host Mad Over Kindle DX|Toby Young Hit By Car

TVNewser: NBC News chief medical editor, and author of “Medical Myths That Can Kill You,” Dr. Nancy Snyderman will anchor an MSNBC midday show focusing on health issues starting next month.

GalleyCat: HarperCollins’ revenue was down 20 percent last quarter.

MediaJobsDaily: Is Google good for journalism?

Silicon Alley Insider: CNBC’s Michelle Caruso-Cabrera is “furious” over the new Kindle DX — because she just bought a Kindle2.

Huffington Post: Former Vanity Fair contributing editor, author and “Top Chef” judge Toby Young was hit by a car and knocked off his bike in London. It looks like he’s going to be okay, but the picture of his face is kind of gruesome.

Summer Reality TV Fans Waiting For Baio

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Ray Richmond surveys the summer reality shows and cooks up some hot ideas of his own. Our fave:

Are You Smarter Than a Golden Retriever?
It’s human vs. canine for all the marbles in this reality game hosted by Paula Abdul that pits human contestants against golden retrievers in a series of challenges involving logic, probability and treat-based motivation.

Back in the real world of reality tv–an oxymoron of the purest distillation–

TV Envy likes The Next Best Thing.

Cathie Watches TV really hates On the Lot.

Frank Bruni at the NYT doesn’t think Top Chef is fraudulent or corrupt, just television. Same dif.

AV Club likes The Takedown.

FBLA is waiting for the Scott Baio show, and we’re not alone.

Top Chef Spoiler: Eater LA Gets the Juice

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Food & Wine jumped the gun and posted and then unposted an interview with the new winner of Bravo’s Top Chef, and EaterLA has the details. The MySpace page is also a tip-off. Here’s a hint: he was once judge Tom Colicchio’s line cook.

If it’s any consolation, none of ANTM’s winners are really models, either.