Waiting for WFAN to take its place on the FM band, FishbowlNY spoke to station operations manager Mark Chernoff (left) today, discussing what’s next for the nation’s first all-sports station. As we reported Monday, CBS Radio acquired Merlin Media’s 101.9 FM.
Chernoff tells FishbowlNY, WFAN will begin to simulcast its 660 AM programming onto 101.9 FM “24/7.” Once the local marketing agreement is approved by the FCC, the station will start as WFAN-FM. Chernoff says that should be completed within three to six weeks, with an official purchase of the property thereafter.
Dan Mason, CBS Radio president, was quoted in The New York Times this week saying, “That’s not to say the stations will remain identical forever. We’re taking it one day at a time.”
Chernoff concurs, “Right now, we’re looking at it as a pure simulcast until further notice.”
Any speculation about the future of 660 would be just that–speculation.
CBS Sports Radio is launching round-the-clock early January, leading to the possibility down the road of 660 AM as the local home for the national programming. Chernoff, though, couldn’t discuss any potential plans for after the simulcast ends. He points to the CBS Sports Minute, which already airs daily on WFAN.
“There’s no point in speculating anything, because Dan’s statement really says that we’re doing a simulcast and this is something that he and the company wanted to be consider down the line,” Chernoff says.