Stacy London of What Not to Wear is executive producing, along with BBC Worldwide Productions, an eight-part series that will follow husband and wife business owners Lisa and Jim Dolan, and their Brooklyn-based, plus-sized clothing store, Lee Lee’s Valise.
The show will cover the duo’s work with clients to transform wardrobes and attitudes, as well as the “inevitable” drama of running a business. The series, which will air on TLC, is set to premiere in May.
Check out London discussing the success of What Not to Wear:
With over a decade of fashion and styling experience as an editor at Vogue, correspondent for Today, and co-host of TLC’s What Not to Wear, has Stacy London ever given out bad advice? Like saying those white pantyhose were a don’t, only to see someone like Gwen Stefani make it a why-didn’t-I-think-of-that do?
“No, I’m never wrong,” London said jokingly in our Media Beat interview. “No, not about other people’s style. But my style? Oh, boy, have I made mistakes.”
“Everybody makes fashion mistakes… and they’re not even really mistakes. There is no failure [in fashion],” she continued. “The fact is fashion and style really is about confidence. You can’t make a mistake if you’re confident enough in yourself to pull things off.”
London also answered some questions from our @mediabistroTV followers on jeans for real women, the white watch trend, and how to dress for “day to night fabulousness.”
After nine seasons of jaw-dropping makeovers on TLC’s What Not to Wear, co-host Stacy London attributes much of the show’s longevity to its “contributors,” or those bedazzled and medieval loving guests who agree to purge their wardrobes on national television.
“One of the things we say about the show is you get as much out of it as you put into it, and those women did,” London says of her favorites in our Media Beat interview. “They sort of let go of their old ideas about themselves, let go of their self-consciousness or their insecurities, and allowed the process to work. And that’s why the show, I think, succeeds, because it’s not just about the clothes. It’s about the psychology behind them.”
The former fashion editor also said she had no idea TV hosting would become her main gig. “I thought it would be 11 episodes and I would go back to styling, and that I’d be able to charge my clients more… And that was nine years ago — I haven’t had a client since.”