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  Susan Masaracchia-Roberts
Professional/Personal Overview
  With a background in writing and public relations, I have written hundreds of newspaper features and industry pieces covering a variety of topics from the homeless in Chicago's suburbs to health care journal summaries, including marketing communications materials and web copy.
Work Info
Editor 5 Years
Reporter 20 Years
Writer 20 Years
Consumer Products 15 Years
Health 25 Years
Medicine 25 Years
Total Media Industry Experience
20 Years
Media Client List (# assignments last 2 yrs)
Lake County Journal (6-10), RetailerNOW Magazine (6-10)
Corporate Client List (# assignments last 2 yrs)
American College of Chest Physicians (11+), Chair Dancing International (3-5), ACCO USA (3-5)
Other Work History
American College of Chest Physicians, College of American Pathologists, Quill/Staples; freelancer for Chicago Tribune, Daily Herald, Pioneer Press, Business Ledger and other papers; positions at hospitals, a park district, a hospice and an integrated marketing communications firm
Computer Skills
Microsoft suite like Word, Excel; Word Perfect, PageMaker, Constant Contact, Act!, Publisher, Google
Technical Skills
Can use a Mac and have a PC, an audio recorder and a digital camera
Foreign Language Skills
Work Permits & Visas
upon request
Publicity Club of Chicago, Midwest Writers Association, National Association of Professional Women
My undergraduate degree was in English, drama and speech/theatre and I spent several years teaching and doing costume design before getting into writing and PR
Freelancer Availability
I freelance full-time. I live near Chicago, IL. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
Feature writing samples  
(RetailerNOW , 9/1/2014)
Some retailers are attracting traffic by incorporating an additional business within their confines. This article shows how two furniture stores are offering unique traffic builders -- one including a bar and another a book store.
(RetailerNOW, 1/14/2014)
To keep pace with consumer interests,with the help of current technology, augmented reality is an attempt by retailers to help consumers choose products in a different, user-friendly way.
(NorthShore Living Magazine, 11/10/2013)
With its proud Italian workman background, few know the tale of how opera jump started opera in Chicago.
(NorthShore Living Magazine, 9/2/2013)
Before becoming a quaint European-style marketplace, Lake Forest's Market Square resembled an old West mining town. The North Shore's now affluent Plaza del Lago had a much shadier past as a lawless place for visitors to have fun - no holds barred. They are the first of America's shopping centers.
(RetailerNOW, 7/14/2013)
As it was being written, this article reflects the impact the Affordable Care Act would most likely have on retail employers.
(NorthShore Living Magazine, 6/2/2013)
While many North Shore residents pass these historic family farms, most may not know of the history they hold - from a farm founded by the creator of Chicago's "L" system and others, Elawa, Hawthorn Mellody and Wagner Farms have their own tales.
(Lake County Journal, 2/20/2013)
Former gang-bangers and felons work with the community to diffuse gang violence. A community rally shows community how this group, CeaseFire, can help them accomplish their goal.
(Lake County Journal, 11/2/2012)
Women-focused Web sites provide mostly fashion and beauty advice, but nothing about caring for their cars. This event provided solid information for women on how to choose a car, take care of it, and buy insurance wisely, as well as provide local and national resources for their information.
(Triblocal - Chicago Tribune, 3/28/2011)
As part of their journey from average to great, more than 80 adult volunteer leaders from the Northeast Illinois Council of the Boy Scouts of America attended a local recent Wood Badge ceremony. One of the Boy Scout edicts for the 21st century is to obtain an education. Wood Badge leadership trainin
(Chicago Tribune , 7/5/1992)
Few would ever guess that homelessness abounds in Chicago's affluent norhtern suburbs, however there is a growing population among the vast wealth that exists in that area.
Corporate newsletters  
(American College of Chest Physicians, 11/1/2011)
This newsletter is sent to health health care professionals quarterly to help them appropriately identify and treat COPD. The articles I wrote are examples of how the COPD alliance of medical professionals helps colleagues work together to more effectively provide effective care to patients and hel
(Quill/Staples, 4/17/2006)
The Lucille Ball characterization of an administrative assistant flies in the face today's office needs and realities. The article was written for PenPal, the newsletter the company publishes for its customers - office administrators and professionals - in honor of national administrative profession
Corporate press releases  
(College of American Pathologists, 5/20/2010)
Press release about an invaluable book for use by practicing forensic pathologists, autopsy pathologists, coroners, medical examiners, students, residents, and fellows, on the proper techniques for performing autopsies.