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  Michelle Margetts
 
Professional/Personal Overview
  I am a cost-effective writer/blogger, web editor, copywriter, project manager, grant writer, technical communicator and social-media expert based in Oakland, Calif. I enjoy creating original content, as well as social-media and online marketing initiatives for local, regional and national publications + websites, businesses and non-profits. I know how to grab and hold the attention of your visitors, readers and customers. My freelance reporting career started in NYC writing about drummers and windplayers in all musical genres. I earned my business chops copyediting on the National Desk of the Wall Street Journal. I parlayed my digital production skills into co-founding a new media company that specialized in elegant, witty online business and marketing solutions. I love taking on the next challenge. For example, I have acquired skills in blog production and promotion, logo development, page layout, web design, photography, A/V editing, DB design, and I'm not done yet.
Work Info
 
Expertise
Copy Editor 10 Years
Editor 20 Years
Producer (new media) 15 Years
Specialty
Business (general) 20 Years
Environment & Nature 15 Years
Health 15 Years
Total Media Industry Experience
25 Years
Media Client List (# assignments last 2 yrs)
Prosper Media (11+), Sacramento Business Journal (3-5), CNN Money (1-2), Fortune Small Business (1-2)
Corporate Client List (# assignments last 2 yrs)
Acumen Building Enterprise (3-5), Matrix Partners (3-5), Sage DC, Inc. (3-5), The Trust for Public Land (1-2), Gartner Inc. (1-2)
Other Work History
Board Member & Key Grant Writer, VisionWorks/MSFriends
Managing Editor, Prosper Magazine
Senior Web Editor, Fortune Small Business Online
Founding Partner, Word JOE and JOE Consultants
Copy Chief, HFD, Fairchild Publications
Computer Skills
MS Word, Excel, Project, PowerPoint, InDesign, Illustrator, Photoshop, BBEdit, Dreamweaver, PHPList, Acrobat, Filemaker, Access, Quark, QuickBooks
Technical Skills
Blog Design & Formatting & Promotion, Website QA, GUI design, DB design, Photography, Pagination, HTML
Equipment
I have a MacBook Pro G5 as well as a PC running Vista; Canon MP620, audio recorder, analog and digital cameras (Leica + Nikon), Blackberry
References
Debra Derella-Cheren, Sage DC, Inc.
Kristen Anderson, Trust for Public Land
Jeffrey Young, former Editor in Chief of Prosper Magazine
Amelia Davis, president, VisionWorks/MSFriends
Stephanie Butts, freelance art director
Ivy Brown, owner, Ivy Brown Gallery
Awards
Folio Award, Best Redesigned Magazine
Entrepreneur of the Year - AWED, 1999
Dow Jones Copyediting Program
Hearst National Writing Award
Associations
Executive Boad, VisionWorks/MSFriends Initiative
Volunteer Coach, Oakland Downtown YMCA
MediaBistro
San Francisco State University Alumni
Other
Expert on "green" issues and business and finance reporting, entrepreneurship, media conflicts, grant writing, technical writing and proposal writing
Comfortable with all content management systems
Four-sport competitive athlete: tennis, basketball, track and field, softball; also many forms of yoga and martial arts.
Locavore and up-to-date on sustainable issues
Freelancer Availability
I freelance full-time. I live near San Francisco, CA. I am willing to travel anywhere. I have a driver's license. I have access to a car.
Work Samples
 
MULTIMEDIA + MARKETING  
(Zengage - The Zendesk Blog, 12/6/2010)
A timely article for Zendesk Blog's Best Practices section that offers tips on how to improve help desk response times, especially when customer is using social media to complain.
(Acumen Building Enterprise, Inc., 10/22/2010)
For professional consulting services firm, delivered all new company brand identity, directed the development of new logo and tagline and design of web template. Wrote and edited all copy for new website and online marketing efforts, including Acumen business profiles on LinkedIn and Facebook.
(Sage DC, Inc., 10/1/2009)
For a new social brand and etailer, I provided business strategy consulting, all website text, press release and marketing strategy. I also wrote hangtag copy and marketing promo materials for launch at Holiday 2009.
(Trust for Public Land, 3/1/2009)
Delivered all interviews, writing, project management and supplemental photo research for a quarterly newsletter published by the Trust for Public Land, a national nonprofit dedicated to "conserving land for people."
(MSFriends, 12/1/2008)
Delivered writing, concept, story boarding, editing and project management for promotional video. MSFriends offers world's only 24/7 helpline for people living with Multiple Sclerosis staffed by people living with MS.
(Green Umbrella, 5/1/2008)
Copywriting, copyediting and brand ID for new web product in the insurance industry
JOURNALISM  
(Fortune Small Business/NetBusiness, 2/20/2009)
The main feature, "Green Revolution," and a green-buying guide, "Great Green Products" were researched and written while I was a senior web editor at AOL/Time Warner. This content package was produced for FSB Online and the Netbusiness small-business portal.
(Prosper Magazine, 12/1/2007)
With foreclosures on the rise, Sacramento attorney Roman Rector tells his clients to get over the shame and "do the math."
(Prosper Magazine, 9/1/2007)
Active release technique takes on chronic injuries
(Prosper Magazine, 8/1/2007)
Bay Area record shop's innovative spin on retail spurs return to vinyl roots
BLOGS  
(WordPress Blog, 6/25/2010)
Editing, fact checking, link research, blog posting, formatting and tags for VC blogger using WordPress. Josh Hannah is a serial entrepreneur (Betfair, eHow, wikiHow) and Venture Capitalist with Matrix Partners.
(Blogger, 9/1/2009)
Co-writer and chief editor for this enlightening design, lifestyle and media blog -- where inspiration meets sustainable solutions.
Contact Info
  Michelle Margetts
Oakland, CA 
USA

E-Mail: m3clarity@gmail.com
Website: http://www.michellemargetts.com