PW Daily reported yesterday that Susan Reich has been named president of Publishers Group West, where she rose to the position of v-p, marketing, before leaving and eventually becoming president and COO of the Avalon Publishing Group, one of PGW’s biggest clients. She begins at her new position on July 30, reporting to Perseus COO Joe Mangan. “Susan’s knowledge of PGW and of what is important in a relationship between an independent publisher and its distributor is both broad and deep,” said Mangan in a memo sent to employees. “Her career really leads to this role.”

Before working in the independent press world, Reich had 15 years working for major publishers and was a bookseller in her early career. When Perseus acquired Avalon in January, Reich announced that she would leave the company at the end of June. “This is absolutely a homecoming, because I get to work with an incredible group of people, most of whom I have known for a long time at PGW.”