Jon Bond, founder of Kirshenbaum Bond + Partners has joined Big Fuel Communications as CEO and equity partner. Over the past year, Bond has served as an adviser and investor in a number of social media companies including Klout and Crimson Hexagon.
Big Fuel is the social media agency of record for GM’s Cadillac, Buick, Chevrolet, and GMC divisions and also works with McDonald’s, Colgate-Palmolive, and a number of other notable names. We reported a couple of weeks ago that Big Fuel was seeking to staff up its Detroit office.
Avi Savar, the firm’s founder and current CEO, will now focus on content development and thought leadership. Mike McGraw, the firm’s managing partner, will move from agency operations to content distribution and syndication.