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Awards

The 10 Biggest PR Losers of 2013

Oh sure, he looks happy NOW...

Sure, he’s happy now. Just wait ’til he wakes up tomorrow.

Now that 2014 has granted us nearly 48 hours’ worth of hard-earned hindsight, we’d like to pull out our overgeneralizing caps and name the ten biggest losers of the past year.

This list isn’t about individual failures destined to be remembered for decades: it’s more about the entities that lost the public’s trust in 2013.

So check it out and feel free to disagree with us, because that’s what the Internet is all about.

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Canadian Agency Can Print Its Own Awards, Thank You Very Much

We don’t generally report on firms winning awards, because it’s your job to brag. But we get how awesome it is to win stuff and we pay attention to those honored for doing great work.

That said, we think you’ll all agree that awards shows get to be a little ridiculous, and Canadian agency Rethink turned the whole self-congratulatory mess into a joke with the help of something close to our hearts here at Mediabistro: 3D printing. (Check out our upcoming events!)

Of course, Rethink created this spot to play at a local awards ceremony so everyone in attendance could laugh at themselves while still feeling all the jealousy and glamour and frivolity that comes with winning “the most awards in the world.”

So what we’re saying is: nice stunt, guys.

Julia Louis-Dreyfus Accepts Emmy Award with ‘Faux PR Rep’ Tony Hale

We’re not quite sure how Julia Louis-Dreyfus beat Tina Fey and Amy Poehler to win two consecutive best actress Emmy awards for Veep, but her acceptance speech last night was pretty good. We mostly like the fact that she and Tony Hale stayed in character as a public figure and her “faux public relations rep“, who has to remind her to tell the viewers at home just much she loves her family.

We can see why Dreyfus chose not to repeat last year’s “Amy totally deserved this” bit, though: it obviously didn’t work last time. (Watching co-star Anna Chlumsky text during the speech is a nice finishing touch.)

James Franco’s Publicity Campaign Urges Oscar Voters to ‘Consider This Sh*t’

Hollywood publicists are coming up with new and innovative ways to push their clients’s projects during awards season, aren’t they? We find it interesting to consider the fact that some in the industry work as “Oscar publicists” pushing clients’ movies to Academy voters six months a year—and that star PR man Warren Cowan claimed to have created the Oscar campaign in 1946 when he pitched The Los Angeles Times to support Joan Crawford for best actress.

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This Year’s Emmy Nominations Reflect The Incredible Changes Happening In Television

Any chance we have to ooh and ahh at our favorite celebs and over our favorite entertainments is welcome, particularly as we recover from the cavalcade of distressing news we got this week. Enter the Emmy award nominations.

But these noms should also inspire some amount of awe for putting on display the tremendous shifts happening on the boob tube.

First, we have the talk of the town: Netflix. The one-time snail mail DVD service (and Qwikster… remember that?) has made history with a best drama nomination for its original series House of Cards. In fact, it earned a total of nine nominations, including recognition for acting. It helps when you’ve got Kevin Spacey and Robin Wright in the cast. The fact that a Netflix series can attract that kind of talent speaks to the depth of broadcast entertainment and the willingness out there to try something new.

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7 Tips to Help Your Firm Win More Awards

We know that PR firms love winning awards and telling people that they’ve won awards, so we think our readers will be very interested in today’s “tips and tools” guest post courtesy of Kevin Swanepoel, president of The One Club. The Club, a non-profit organization created to champion and promote excellence in advertising and design in all its forms, produces events like the One Show, One Show Design, One Show Interactive and One Show Entertainment.

Here’s the golden rule for winning an award: make sure your work is great. Simple enough — but even if you have the best product, service or creative work in the world, you can trip up your entry with practical mistakes that delay or taint a submission that might have been a winner. Consider the following tips in order to give your submission the best chance of winning:

1. Avoid the “Shotgun” Approach:  This may sound strange coming from someone whose organization thrives on a large pool of awards submissions, but submitting an entry for all categories under the sun won’t improve your chances of winning and may weaken them instead.  Some entrants believe that if they submit their work for consideration in six categories, their chances will improve sixfold! The reality, however, is that judges are people who are susceptible to desensitization and annoyance.  If they see a good submission in the correct category once, it’s fresh and original.  If they see it five more times, it becomes trite and even overbearing.

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Nominate Your Clients for the Webby Awards by Friday

The Webby AwardsHave you heard of the Webby Awards? No? Well then: established way back in 1995 when we still used a dial-up modem to access our Prodigy account, the awards were created by the International Academy of Digital Arts and Sciences to honor creative individuals doing great work in the digital field: websites, online ads, videos and all other kinds of content. This year’s deadline for nominations is Friday.

Academy members include Harvey Weinstein, David Bowie and Martha Stewart, and past winners have been as diverse as Björk, YouTube, Stephen Colbert and, for some reason, Jimmy Fallon. Oh and yes, the Webbies were once known as “The Oscars of the Internet.”

This year for the first time, the awards include a suite of social categories to celebrate “the diversity of content, brands and people that use social media as a fundamental component of their identity and communication.”

Sound familiar? If you have a client (or firm) that created a particularly excellent content, marketing, or other social media project this year, it will only take a moment to nominate them. We have a feeling they would appreciate it. But make sure you do it by the deadline this Friday!

‘Loser’ Tesla Wins Car of the Year, Mocks Mitt Romney

Photo via Stephen Lam/ReutersApologies for bringing your attention back to the 2012 election, but you may recall this Mitt Romney quote from the first presidential debate in which he criticized President Obama’s focus on “clean” energy:

“But don’t forget, you put $90 billion, like 50 years’ worth of breaks, into—into solar and wind, to Solyndra and Fisker and Tesla and Ener1. I mean, I had a friend who said you don’t just pick the winners and losers, you pick the losers, all right? So this—this is not—this is not the kind of policy you want to have if you want to get America energy secure.”

Turns out that Tesla, at least, has the last laugh: the company’s Model S all-electric sedan just won Motor Trend‘s Car of the Year award by unanimous 12-0 vote. The Model S is the first electric car to win in the 64-year history of the award, and its victory signals an industry-wide shift toward hybrid and electric models–if not on the road, then definitely in the design studio.

Lest we think Motor Trend simply followed the flock in making this decision, editor in chief Ed Loh stated that the magazine’s editorial board didn’t choose the Model S simply because it lacks a combustion engine; it also happens to the be the fastest and one of the quietest, best-handling American sedans on the market.

And about that Mitt Romney “loser” quote: No one at Tesla commented on the matter before the election, but designer Elon Musk, the mind behind the Model S, managed to get a final dig in after his Motor Trend victory, stating:

“In retrospect he was right about the object of that statement, but not the subject.”

Mee-oww.

PR Firms Strike Out Again at Cannes Lions

The Cannes Lions International Festival of Creativity today handed out its PR awards and, once again, PR agencies didn’t make a good showing.

PRIME Stockholm took home a Silver Lion for its work with a group called Plumbers Without Borders. And MSL Nordic (an international office of MSLGroup) took home a Bronze Lion for a P&G detergent campaign.

But the PR Grand Prix went to an ad agency, JWT Puerto Rico, and its campaign for Banco Popular. An image of the big prize winners along with the jury president, Weber Shandwick vice chair Gail Heiman, is attached above. For that campaign, the firm got the band El Gran Combo to re-record one of its hit songs, “No Hago Más Ná,” (“I Do Nothing”) with a message about hard work. It was a multimedia campaign with a sponsored concert, a hit song, and more. Click here to enjoy some of their wonderful sound.

Once again, Heimann says PR firms had problems presenting their work in a compelling way. According to the Cannes Lions, there were 1,130 entries in the PR category this year, up 38 percent from last year.

NYC’s Mayor Bloomberg To Receive Webby Lifetime Achievement Award

The Webby Awards will be giving this year’s Lifetime Achievement award to New York’s Mayor Michael Bloomberg, citing his work with Bloomberg L.P., which began a decade before the ubiquity of digital technologies we use daily.

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