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Ethics

5 Reasons Why the PR Industry Needs to Do Some Damage Control

same thinking PR

Yeah, that’s about it.

For years, your friends at PRNewser have dared to think and write things that some in our industry aren’t too crazy about us posting. Why? We are spilling the secret sauce all over the kitchen floor … and then dance in it to show our panache.

Listicles such as: PR myths that need debunking, traits of bad PR people, the worst PR stereotypes, PR buzzwords that suck, things PR people do to piss off the media, and the highly controversial things the media does that piss off PR people are itemized retrospectives on what ails the industry we all adore.

Yet, public relations is in dire need of PR itself. And here, right on schedule, are five reasons why…

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10 Top Firms Promise Not to ‘Sockpuppet’ Clients’ Wikipedia Pages

wikipedia-logo

One of the PR industry’s longstanding ethical debates appears closer to a resolution: the matter of Wikipedia “sockpuppets“. Today, several of the industry’s top players released a statement promising not to bend the rules of the public database to their own clients’ benefit.

Last year, Wikipedia took a public stand against the practice of hiring administrators to revamp clients’ profiles; it even went so far as to call out Wiki-PR, a firm specializing in the practice, by name. The firms involved in today’s announcement, however, want the organization to know that PR and public content databases can be friends.

The list and the statement after the jump.

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FCC Flooded With Comments After John Oliver Tackles Net Neutrality

FCC Flooded With Comments After John Oliver Tackles Net Neutrality - PRNewserOn Sunday night’s episode of “Last Week Tonight,” John Oliver gave an impassioned thirteen-minute speech about the FCC’s controversial net neutrality proposal, which, in case you haven’t been paying attention, would allow internet service providers like Comcast, Verizon and other giants to charge companies and websites for “fast lanes” to the web, which could leave smaller websites, companies, and online publications that can’t afford to pay in the “slow lane,” effectively doing away with the equally accessible level playing field that allows all online data to be treated equally, no matter who creates it.

Oliver said of the proposal:

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Imgur, Reddit and Boing Boing Launch Anti-NSA Campaign

Reset the Net

This coming Thursday, June 5, major websites including Reddit, Imgur, Boing Boing and others plan to take part in a collective effort to push back against government surveillance online.

The “Reset The Net” campaign, coordinated by Fight for the Future, will feature multiple websites showing a splash screen to all visitors, encouraging them to install privacy and encryption tools. Meanwhile, other sites plan to bone up their own privacy by enabling standards like HTTPS, which stops outside parties from “listening in” on what site users are up to.

General Manager of Reddit, Erik Martin, said of his company’s decision to join the campaign, “We can take back control of our personal and private data one website, one device, one internet user at a time. We’re proud to stand up for our users’ rights and help Reset the Net.” Read more

Major League Baseball: Memorial Day Dollars or Sense?

Camo Hats

FULL DISCLOSURE: I love baseball. I mean, the way a Kardashian doles it out for the spotlight, I’d do the same for some first-base line seats at a Texas Rangers game. I even write about it … for fun. I know, right?

However, certain things trump my love for the great game. Such as, love of this great country. No, this isn’t pandering of applause. Rather, this leads to an important question that has to do with PR. If you watch baseball today, check out the uniforms — camouflage. Is this fishing for good PR to love on military pride or fishing for a few dollars in the gift shop?

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A PR Look at the ‘-Isms’

isms

Ever since Jill Abramson has been putting The New York Times on blast about her pay scale issues for the past 17 years, the word “sexism” has appeared in many headlines. People who want to claim intolerance in any industry, at any level, often name an ‘-ism’ even if they have no clue as to what it means.

It’s a miracle activist groups don’t have their own version of the “Urban Dictionary”, because they are so screwing with Merriam and Webster right now. An example: cries of “racism” in the face of Michael Sam hate (which is about his sexual orientation, not his skin color).

To wit, we thought we would help the huddled masses understand “-isms” in their truest sense–the way they affect public perception. Read more

These Companies Are the ‘Best Corporate Citizens’

100BestList.pdfWhat exactly makes a company a good “corporate citizen?” In order for Corporate Responsibility Magazine to determine the answer to this question, its research team considers and documents 298 data points pertaining to seven different categories: environment, climate change, employee relations, human rights, governance, finance, and philanthropy.

The result is a list of the top 100 corporations that have done the best across the board over the past year. The newly-released 2014 list features the following companies in the top spots:

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Nintendo Responds to Petition Asking for Reinstatement of Same-Sex Relationships in ‘Tomodachi Life’ Game

Nintendo Strikes Down Gay Marriage Requests for Tomodachi Life - IGNJust weeks before Nintendo plans to release its life-simulation game Tomodachi Life in western markets, it has patched out a “bug” that allowed — as the company put it — “strange relationships,” AKA same-sex romances between characters. The decision has sparked an increasingly-popular online petition called Miiquality, which is asking Nintendo to reverse its actions.

Tye Marini, the 23-year-old Nintendo fan from Mesa, Arizona, who launched the campaign last month, said of his hopes for the 3DS game, “I want to be able to marry my real-life fiancé’s Mii, but I can’t do that…My only options are to marry some female Mii, to change the gender of either my Mii or my fiancé’s Mii, or to completely avoid marriage altogether and miss out on the exclusive content that comes with it.”

In response to the petition and growing controversy, Nintendo released a statement, saying:

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‘We the People’ of the Web? An Internet Bill of Rights May be a Thing

save the internet

It’s been bantered about in tech circles for the last few years, but since the Edward Snowden kerfuffle highlighted how the NSA can impede on anyone’s rights they deem appropriate on the Interweb, the discussion of an Internet Bill of Rights is now in serious consideration.

And if you think we are leading the charge for this global consideration, then you would be wrong.

Congratulate Brazil (Huh?) for surpassing the United States of America there, as the country of complete debauchery during Carnival, got its president to sign this into a law as Internet Bill of Rights late last month.

Maybe that has something to do with Congress wanting to discuss this too.

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FOX News Offers a New (and Terrible) Way to Cover Presidential Press Conferences

no accurate newsAs we know in the world of media and national reporting, “Breaking News” doesn’t quite have the same authority as it used to hold in the minds of consumers. In fact, when a “Breaking News” stinger hits, many viewers just assume it will feature someone else squawking their disapproval for the administration or leading people down a rabbit hole somewhere.

Lately, the only thing sacred would be a presidential press conference. Unfettered access to the leader of our country’s every word. Every TV camera glued to his message. And then the pundits on any station can vomit at will.

Those days are gone, thanks to FOX News. We are just reporting. You get to decide…

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