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PR’s Revolving Door

C-Level Shifts at Fifteen Minutes PR

Ryan CroyToday brings a quick staffing announcement from the people at Fifteen Minutes PR: the firm’s founder Howard Bragman (who you may know for masterminding the Michael Sam story and telling us why LinkedIn’s influencers are valuable) will lead the entertainment and crisis divisions as company Chairman while partner and brands division head Ryan Croy (who you may remember for last week’s guest post on leveraging celebrity for PR) will be Managing Partner.

Croy, who joined the firm shortly after Bragman founded it in 2005, will lead the executive team in his new role while providing strategic oversight on consumer and corporate accounts.

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LIVESTRONG Rides with PR for a New Horizon

nyp livestrong

A few things in this world have been marketed so seamlessly that consumers cannot think about one without the other.

There’s Disney and Mickey Mouse. Nike and Jordan (or Tiger). Volvo and Safety. Starbucks and Coffee. Susan G. Komen or Mary Kay and the color pink.

Branding is very successful when done right, which is why “staying true to the brand” is vital. And then there was LIVESTRONG. It was a global phenomenon because of an amazing story, a charismatic individual, and a yellow bracelet. Yeah, those were the days.

This week, the Austin-based cancer advocacy organization is looking to do it again with true PR strategy, but can they without … that guy?

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Roll Call: Ogilvy PR, Burson-Marsteller, APCO Worldwide and More

Ogilvy Public Relations announced that Nicky McHugh has been named executive director of the agency’s New York Corporate Practice. McHugh will lead the strategic direction and growth of the New York Corporate Practice. She will oversee the group’s client accounts, financial performance, talent, and business development initiatives. The Corporate Practice services clients in the areas of reputation management, employee communications, investor relations and business-to-business public relations. Bringing nearly two decades of experience in strategic corporate communications, reputation management, issues advocacy and executive visibility, McHugh has partnered with numerous influential brands in the financial and professional services sectors. She launched the Qatar Investment Authority in the U.S., provided executive support across North America for the Dubai International Financial Center and also for the French government’s economic development division, Invest in France. Most recently she spearheaded the agency team for Deloitte, and was the North America lead for the World Gold Council. (Release)

Burson-Marsteller announced that Ann Davison has been named chair, U.S. Public Affairs and Crisis practice, effective June 16. Davison will work closely with U.S. CEO Dave DenHerder and U.S. president Michael Law. For the past 25 years, Davison has led public policy, corporate reputation, advocacy and public education campaigns for elected officials, Fortune 100 global organizations, non-profits and private foundations. Davison joins Burson-Marsteller from VOX Global, where she served as senior partner and managing director, working with corporate and non-profit clients to advance their reputation and advocacy goals since 2008. Before that, she spent seven years with FleishmanHillard, most recently as senior partner and deputy general manager, managing multimillion dollar accounts in the agency’s Washington, D.C. and Miami offices. Throughout her career, she has passionately guided clients in applying social marketing and campaign strategies to shape beliefs, attitudes and behaviors in pursuit of making an impact on people and policies. (Release) Read more

Roll Call: FleishmanHillard, SGK and NUVOtv

Lisa Moehlenkamp has been appointed chief talent officer of FleishmanHillard. In her new position, Moehlenkamp will oversee the firm’s human resources, employee training and development, and workplace quality programs across its global network of 80-plus offices in 30 countries. Moehlenkamp had been leading the team responsible for talent management in the agency’s U.S. East and Mid-Atlantic regions, as well as in Latin America and EMEA. She also was managing the firm’s talent acquisition function. In her new capacity, she will report to FleishmanHillard president and CEO Dave Senay. She succeeds Agnes Gioconda, who after 20 years in the job, is stepping back to take on a part-time role as she begins to transition to retirement. (Release)

SGK, formerly marketed as Schawk, Inc. announced today that it has appointed Andrew Flynn as senior vice president, brand strategy. In this new role, Flynn will focus on identifying and developing strategic brand solutions for clients to help drive brand performance by leveraging the services offered by Brandimage and Anthem, part of SGK’s brand development group, and Schawk, the company’s brand deployment business. Flynn, previously a partner at Prophet, a strategic management consultancy, developed deep expertise in helping clients create and implement transformational growth strategies across multiple industries from CPG and retail to technology, financial services, energy and B2B services. As a co-leader of Prophet’s Brand Strategy practice, he was responsible for the development of the brand and marketing IP that spans the major issue sets faced by CMOs and CGOs.(Release) Read more

Roll Call: NYC & Company, buuteeq and Simulmedia

NYC & Company promoted Christopher Heywood to senior vice president, Global Communications. Heywood has been with NYC & Company, the City of New York’s marketing, tourism and partnership organization, since 2007. Prior to that, worked for the Los Angeles Tourism & Convention Board for more than 8 years. In his new role, Heywood will lead the communications and PR function for NYC & Company and oversee all domestic and international public relations efforts, including managing the company’s global network of 17 international press representatives serving 27 global regions. Heywood will also oversee corporate communications for NYC & Company.  (Release)

buuteeq, a Seattle-based startup that provides the leading cloud digital marketing system for hotels, announced the additions of Joe Mele and Betsy D. Steckler to its team. With broad digital agency and media expertise, Mele will lead buuteeq’s engagement with global strategic accounts in the role of chief experience officer. Steckler will take on the position of SVP of Global Customer Success. Mele brings with him an outstanding depth of digital media and agency expertise to guide buuteeq’s global hotel clients to unprecedented success. He was previously with Razorfish for 14 years where he focused on digital media and marketing, working closely with top brands to drive digital strategy and improve business. In his new role as chief experience officer, Mele will be the primary engagement leader to scope and build relationships and programs with buuteeq’s largest accounts. Steckler brings 15 years of results-driven, deep domain expertise in SaaS management, development, and execution to buuteeq. As SVP of Customer Success, Steckler will focus on engaging and maintaining buuteeq’s robust clientele. (Release) Read more

Roll Call: Full Picture, PR Works International and More

Full Picture has promoted Nicole Esposito chief business development officer. Nicole has been with Full Picture since its inception overseeing the public relations divisions in both New York and Los Angeles for long-time clients such as Victoria¹s Secret, Revlon, vitaminwater, Frederic Fekkai and Victoria’s Secret Pink. In her new role as chief business development officer, Esposito will be responsible for spearheading new business initiatives across all divisions of the company. She will still provide creative and strategic public relations guidance for the PR division but overall, her main focus will be to usher in a new era of growth for Full Picture.(Release)

PR Works International, an L.A. and London-based corporate agency, has hired Melody Monfreda as director of international film publicity. Monfreda, an entertainment industry vet, has an extensive resume including international promotion for the “Twilight” movies. She will oversee the organization’s offices in London and Rome, coordinating with the L.A. office to run “international film campaigns, tours, film festivals and corporate campaigns”. She will report directly to founder and CEO Alyson Dewar. (THR)

The Paper and Paper-based Packaging Board announced the appointment of Mary Anne Hansan as executive director of the Paper Check-off program. Hansan is a seasoned marketing and communications veteran who has overseen industry marketing initiatives for diverse industry categories including flowers, plastics and most recently canned tuna. As executive director of the Paper and Packaging Program, Hansan is responsible for leading campaign strategy and the development of an integrated communications campaign which will highlight the positive attributes of paper and paper-based packaging as well as the industry’s environmentally-responsible practices. She will report directly to the program Board and its officers. Hansan began her career working for advertising agencies in the metropolitan Washington, DC area before taking positions with major trade associations such as the Society of American Florists, the American Plastics Council and the American Chemistry Council. She served as vice president for the National Fisheries Institute since 2007 where she implemented a $20 million dollar marketing campaign on behalf of the major U.S. canned tuna brands. (Release)

Roll Call: Burson-Marsteller, NUVI and DDC Advocacy

Burson-Marsteller announced that Alan Sexton has been appointed to U.S. Chair, Corporate Practice and Tom Dowling has been appointed U.S. Chair, Consumer and Brand Marketing Practice, effective immediately. Sexton and Dowling will work closely with other practice and market leaders in North America under the leadership of U.S. CEO Dave DenHerder and U.S. president Michael Law. Sexton and Dowling will be responsible for leading and growing their respective practices across the United States. Sexton joined Burson-Marsteller in 2013 as New York market leader and will continue to lead the firm’s headquarters office. Since joining, Sexton has been involved in numerous new business initiatives, recruited new talent and worked across the New York office to strengthen Burson-Marsteller’s market presence. Throughout his career, Sexton has led integrated, interdisciplinary campaigns for clients. He came to Burson-Marsteller from Global Strategy Group, where he had served as executive vice president of Communications since 2011.

A 24-year veteran of Burson-Marsteller, Dowling has served as interim chair of the U.S. Consumer and Brand Marketing Practice since 2013. Dowling will continue to serve in his current role as Pennsylvania market leader from the agency’s Pittsburgh office, which also serves as the hub for a number of Burson-Marsteller’s key business-to-business (B2B) clients. Dowling is highly experienced in defining, building and defending corporate brands and has led global branding and reputation management campaigns for Fortune 500 companies. He has also helped launch products in both the consumer and B2B spaces, from pasta sauces to 3D printers used in additive manufacturing. (Release)

NUVI™, a social analytics management and engagement company, announced its appointment of NUVI Chairman Keith Nellesen to CEO, with former CEO David Oldham assuming a role as a member of the board. These changes will enable NUVI to continue on its rapid growth trajectory. Nellesen specializes in growing startups into valuable enterprises. Beginning his career in public accounting, Nellesen ventured into entrepreneurship when he co-founded Vivint — a home security, home automation and energy conservation company — where he served as the chief financial officer and president until 2009. Nellesen exited Vivint in 2012 when it was acquired for more than $2 billion by Blackstone. Nellesen also served as the CEO and co-founder of MoneyReef, a financial management application company focused on mobile, and oversaw its successful acquisition by MoneyDesktop in 2012. (Release) Read more

GM Hires Familiar Face as SVP of Global Communications

bildeIn what may be the week/month/year’s least surprising move, General Motors has finally replaced its SVP of global policy and communications with a familiar name and face.

Tony Cervone, who most recently served as VP of group communications for Volkswagen, doesn’t just have an extensive history doing PR for car companies–he worked at GM for 10 years along with current CEO Mary Barra, serving in a VP of global comms/strategy role before leaving for an SVP gig at United Airlines.

The strategy behind the appointment is fairly simple: Barra wants old allies to help her right her company’s badly managed response to its not-going-away faulty brake switch scandal.

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Roll Call: MWW, Burson-Marsteller and IMM

MWW announced that Robyn Schweitzer has been promoted to vice president. Since joining MWW in 2008, Schweitzer has helped lead award-winning campaigns for a number of MWW’s consumer lifestyle marketing accounts spanning the CPG, food, hospitality and gifting sectors. Schweitzer specializes in integrated marketing communications campaigns and helping brands leverage public relations to work seamlessly in concert with advertising and marketing. Prior to joining MWW, Schweitzer spent four years at RFC&P where she specialized in travel and tourism. Schweitzer earned her bachelor’s degree in public relations from Penn State University. MWW’s award-winning consumer lifestyle marketing practice is comprised of public relations specialists who have extensive relationships with traditional and social media influencers and deep expertise in integrated marketing, brand marketing and product launches. (Release)

Burson-Marsteller announced the addition of two senior directors: David J. Roznowski, APR and Chris Short. Roznowski and Short, who together bring more than 45 years of communications experience to the company, will be based out of Burson-Marsteller’s Chicago office. Roznowski joins Burson-Marsteller as a senior director after a decade in the oil, gas and petrochemical industries, most recently with BP North America in a corporate, internal and crisis communications role for BP’s largest refinery in Whiting, Ind., as it completed a multi-year, multi-billion upgrade. He was also head of corporate communications and community relations for Hovensa, LLC., a joint-venture heavy-crude refinery located on the island of St. Croix in the U.S. Virgin Islands.

With 24 years of experience, Chris Short joins Burson-Marsteller from beverage company Phusion Projects, LLC, the maker of Four Loko, where for the past three years he was vice president of communications. Short has a track record of successfully managing award-winning communications programs for high-profile brands; overseeing the development and execution of business-to-business and consumer-facing campaigns, including national product launches; and managing issues and crises to prevent them from damaging sales or undermining corporate reputation. Before joining Phusion, Short held senior positions at several public relations agencies, including Porter Novelli, Cramer-Krasselt PR, GolinHarris and Cushman/Amberg Communications.(Release) Read more

Ketchum DC Office Leader Takes Role at Healthcare Org

ragone-book-party

Ragone with (L to R) PIX11 Morning News’ Jill Nicolini, Fox News’ Courtney Friel and CNN’s Ali Velshi in 2011

Nick Ragone, who has served as the director of Ketchum‘s DC office since 2011, announced today that he’s leaving the firm for a role at Ascension Health, a St. Louis-based nonprofit healthcare organization associated with the Catholic Church.

Ragone described his new role as “overseeing the entire communications team structure–internal and external–for Ascension and all of its properties”, which include a family of hospitals and related facilities across the country.

While this PR Week post covers most of the details, Ragone did have a unique insight for us:

“I just want to reassure everyone: I’m an outspoken Mets fan and I will remain so–even in St. Louis.”

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