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PR’s Revolving Door

More on White House ‘TV Whisperer’ Joining Burson-Marsteller

Dag VegaThanks to Politico, we had the news about former White House “TV Whisperer” Dag Vega leaving the Obama administration to go the PR route several days ago. Now we have the press release.

First: Vega will be managing director of Burson-Marsteller’s Washington, D.C. office effective August 4th, and he will report to Ann Davison, U.S. Chair of Public Affairs & Crisis Practice who joined the firm last month, as well as Jano Cabrera, worldwide executive vice president.

Thanks to a Politico exclusive, we also know that Friday will be his last day at 1600 Pennsylvania Avenue and that he will take a vacation in Puerto Rico before starting the new gig.

What did Vega do at the White House?

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Roll Call: Ogilvy, Hill+Knowlton, Siegel+Gale and More

Ogilvy PR appointed Jennifer Banovetz to the position of SVP/brand marketing director effective August 4th. Banovetz, who most recently served as SVP of consumer brand practice at Edelman Los Angeles, will remain in the L.A. area to “oversee the growth and strategic direction of the firm’s work with major consumer accounts” on the West Coast while also working with other clients across the nationwide brand marketing practice. To the new role she brings more than 15 years of experience in brand communications for clients like Nestlé, Dogswell, Lululemon, Movember and Volkswagen of America; her resume includes stints at Cohn & Wolfe and an in-house position at Mazda. (Release)

Hill+Knowlton‘s Canadian operations announced the appointment of Mona Gauvreau as VP of its Ottowa public sector communications team. While Gauvreau has a fairly extensive history with H+K, this new position marks something of a return home: over the past year, she was general manager of the agency’s Dubai office after serving in the VP capacity in Calgary from 2011 to 2013. Gauvreau also held a VP position at H+K from 2004 to 2007; in her latest role she will handle  crisis communications, media relations, issues management, message development, community relations and event planning for Canadian clients. (Release)

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Roll Call: Edelman, French/West/Vaughan, Nielsen, and More

Edelman named Liz Lee its U.S. Digital Practice head; Andrew Foote will succeed her as general manager, Digital New York. In her new role, Lee will oversee all of the agency’s digital operations across 14 offices in the U.S.; she will report directly to global practice chair, digital Kevin King. Foote, respectively, will manage more than 140 employees in the digital section of the agency’s New York office and report to Jennifer Cohan, president of Edelman New York.

Recently appointed U.S. president/CEO Russell Dubner writes, “Liz will focus on bringing our U.S. clients and teams the next generation of ideas and experiences that drive social engagement”; the New York-based digital practice tripled in size under Lee’s leadership over the past three years and now counts Samsung, Axe, eBay, Citi and Crayola as clients. Foote joined Edelman digital in 2000; he previously held positions at Cohn & Wolfe and Peppercomm. (Release)

French/West/Vaughan hired Lauren Kinelski as associate vice president and promoted Chris Shigas to SVP. Kinelski comes to the Raleigh, North Carolina firm from Rémy Cointreau USA in New York City, where she was public relations manager for a portfolio of luxury spirits; she previously managed PR, social media and event sponsorship for evian Natural Spring Water and worked at Weber Shandwick’s consumer marketing practice. She will be responsible for strategic client counsel and management. Shigas, who has more than 18 years of PR and TV news experience, will provide management oversight of the agency’s growing sports & entertainment practice as well as continuing to manage various B2B and tech accounts. (Release)

Nielsen expanded its leadership team with the addition of Andrew McCaskill as SVP, corporate communications. McCaskill, who will handle media relations duties based in New York and report to CCO Laura Nelson, most recently served as SVP of Weber Shandwick’s New York office. He brings more than 15 years of experience to the new role. (Release)

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Washington DC’s Top PR Players (Besides Jay Carney)

As you may have heard, former White House Press Secretary Jay Carney is rumored to be Apple’s top candidate for their next head of PR. Uber has their sights on him, too.

This wouldn’t be his first foray into the private sector (Carney began his professional career in journalism, before signing on as Director of Communications to Vice President Joe Biden in 2008), but it certainly represents a step in a new direction: to the silicon-ed valleys of the west.

As a NYC-based former Washingtonian (well, Arlington, Virginia, to be exact) this move got me thinking: What would Frank Underwood say?

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Former Press Secretary Jay Carney Rumored to Be Chief PR Candidate for Apple, Uber

jay carney iphone

Well, at least he took his farewell press room picture with the right phone. #BrandLoyalty

It was only two months ago when Apple’s communications major domo, Katie Cottonannounced that she was leaving the company. Since that announcement (and a few “good riddance” posts from certain hack-turned-flacks), Apple has been searching for her replacement.

Thanks to a Re/Code post, we learned they may have found their guy: Jay Carney, former press secretary for the Obama Administration.

According to the report, the former Time Washington bureau chief and head flack for Joe Biden is the hottest name around for major PR gigs after he stepped down in May to be replaced by Josh Earnest.

Uber has its headlights set on the guy for good reason: the company is currently in need of serious public relations and public affairs because of its fight against the deeply entrenched taxi industry. Incidentally, during an interview earlier in May, Uber CEO Travis Kalanick infamously called the company’s opponent “an asshole named Taxi.”

As classy and appealing as the challenge may be, Apple could seem more enticing to Carney. But then he’s never been a guy averse to conflict…

Roll Call: MWW, Murphy O’Brien, allen & gerritsen

MWW promoted Jennifer Little to the role of SVP/general manager of its Dallas office. Little joined MWW in 2012 after serving in VP/SVP roles at Ketchum and Edelman; she also worked as director of PR for Pizza Hut for nearly three years. The promotion follows MWW’s expansion into a new office space, and President/CEO Michael Kempner writes, “Over the past two years, Jennifer has played an important role in driving the growth of our Dallas office and she is the ideal person to help continue its expansion.” Little earned a bachelor’s degree in broadcast news from the University of Texas, Austin, and a graduate degree in communication studies from Indiana State University. (Release)

Los Angeles firm Murphy O’Brien announced six new promotions led by the appointment of Laura Millett and Rachel Esserman to the position of vice president. Millet, who has a background in broadcast journalism, joined Murphy O’Brien after working on PR campaigns for travel clients at the The Zimmerman Agency (Omnicom); in her new role she will oversee multiple travel accounts while developing new business, working on strategy and driving branding efforts and awards initiatives. Esserman, a long-standing Murphy O’Brien employee, will also contribute to strategy while spearheading new business outreach and securing media placements for travel and real estate clients. The firm also promoted Ashley King to account director, Jen DeAngelis to digital media senior account executive, Kaitlin Novell to senior account executive and Marissa Girolamo to account executive.

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Digiday’s Sternberg to Run Sponsored Content for The Washington Post

JOSH_300x250This morning we learned that Josh Sternberg will leave his position at one of our favorite blogsDigiday, to run native advertising operations at The Washington Post’s Brand Studio.

Here’s what you may not know: while Sternberg’s most recent role was Senior Editor of Digiday’s own sponsored Content Studio (and he has been reporting on the site for some time), he was once a PR guy specializing in media relations and strategic comms.

As he told PRNewser co-founder Joe Ciarallo back in 2009, he leveraged his experience at RLM and Stanton Crenshaw (now Crenshaw Communications) to launch his own shop called Sternberg Strategic Communications before moving into journalism in 2012.

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Roll Call: Edelman, Warschawski, MMGY Global and More

Edelman has named Cricket Wardein president, Western Region, effective immediately. In her new role, she will oversee the region’s six offices, which are home to some of the firm’s largest clients. Wardein, currently head of the agency’s U.S. Digital operation, will report to Russell Dubner, president and CEO, Edelman U.S. and be based out of Edelman’s Los Angeles office. Under her leadership, Edelman’s U.S. Digital business has grown over 20 percent in the last year, to over $100 million in revenue and boasts more than 500 U.S. Digital employees developing and driving programs for clients. Wardein’s replacement will soon be announced. (Release)

Warschawski announced the addition of Christina Pratt to the agency’s growing team. In her role as senior associate, Christina will be responsible for leading day-to-day activities and client relations, as well as creating and executing integrated marketing communications campaigns for the agency’s clients. She will also oversee social media activities. Prior to joining Warschawski, Christina was a corporate communications associate at Exelon Corporation, the nation’s leading competitive energy provider. There she managed media relations, led national stakeholder outreach campaigns and crisis communications activities. She was also responsible for internal communications, employee engagement and oversaw corporate social media efforts. Previously, Christina was a senior manager at Golin Harris in D.C., where she led media relations for clients in the energy and environment sectors. (Release)

MMGY Global announced that Kerry Cannon has assumed the role of managing director at MMGY Global’s Orlando office. In his new role, he will be responsible for driving all marketing strategy, implementation and new business development for the Orlando office as well as broadening the agency’s overall expertise as a leader in integrated travel service marketing. He will report to MMGY CEO, Clayton Reid. Kerry’s career in travel marketing and publishing runs the gamut from traditional print media to digital and mobile communication. He counts among his specialties mobile media and technology, strategic partnerships, and retail and online travel distribution. Before joining MMGY, Kerry served as a long-term strategic and business development consultant for digital media, travel and entertainment companies. Prior to that, he was CEO and founder of Interactive Mobile @dvertising, Inc., a location-based advertising company focused on the tourism industry. In this role, he earned the designation of PhoCusWright’s Travel Technology Innovator of the Year. (Release) Read more

Roll Call: HB Agency, Jaffe and Mail Online

HB Agency, a Boston-based integrated marketing agency, has promoted Dawn Sullivan to senior vice president, public relations. HB continues to grow agency-wide; Sullivan’s promotion helps meet client demand for more integrated services within and beyond their public relations and content marketing programs. She will work across teams to define creative storytelling opportunities and lead elements of HB’s business development initiatives. A veteran PR practitioner and long-time HB executive, Sullivan helps align client business goals with creative PR and content strategies to tell stories about products and services that benefit real people at real businesses in order to make a real difference. With nearly 20 years of experience in B2B and B2C communications, she has worked with emerging growth and established companies in the networking, business intelligence, medical device, telecommunications, semiconductor, CRM, business process outsourcing and consumer goods markets to develop strategies that increase mindshare with “buyer” and “influencer” audiences. (Release)

Jaffe announced the agency is under the new ownership of Vivian Hood, Terry M. Isner and Melinda Wheeler, who assume the positions as presidents of the 35 year-old award-winning law firm marketing and public relations agency following the acquisition and purchase of Jaffe Associates, Inc. from the estate of Jay M. Jaffe. The new company shall remain named Jaffe Associates. The trio has been responsible for leading the daily operations and managing the business of the agency since the death of the agency’s founder and CEO, Jay M. Jaffe, on November 21, 2012. Hood, president of public relations, manages the relationships between Jaffe’s staff and clients. She has worked at Jaffe for more than 17 years, managing and implementing effective senior-level legal PR campaigns for law firm clients. She has served in an executive leadership position with Jaffe for three years. Isner, president of marketing and business development, has more than 12 years of experience with Jaffe in an executive leadership position, serving as a business and marketing strategist and creative director for Jaffe and Jaffe’s clients. Wheeler, president of finance and operations, has administered the agency’s finances and managed the business operations for Jaffe in an executive leadership position for more than eight years. (Release)

Sean Walsh is to depart from his role at Nine Entertainment C0 for a role as the Mail Online’s director of US communications and media relations. Walsh, who is Nine’s head of digital and trade communications, has been a key player in the communications strategy around the Mail Online’s Australian joint venture and will now run the communications strategy in the US as the newspaper seeks to grow its American online audience. A former head of corporate communications for Wesfarmers Insurance and before that GE Capital, Walsh has been in the role for just over a year, first running communications for Nine’s digital division Mi9 and then trade communications for Nine Entertainment. Before entering the world of corporate communications Walsh spent five years as a producer for Nine’s A Current Affair. (Release)

Roll Call: LANE and Lotame

LANE has hired managing directors Lisa Heathman and Dominga Ramirez. Heathman and Ramirez will lead teams focusing on consumer, B-to-B, finance and technology clients and report directly to president Wendy Lane Stevens. Heathman has more than 20 years of public relations experience. Prior to joining LANE, she was director of public relations at HMH, where she developed and led integrated marketing communications campaigns for a variety of national brands. Lisa also serves as a member of the board of directors for Habitat for Humanity Portland/Metro East. Ramirez has more than 12 years of marketing experience and has managed campaigns and provided strategic communications counsel for a wide range of national consumer brands. Prior to joining LANE, Ramirez was a vice president at MATTER, the sports, entertainment and experiential marketing unit of Edelman, where she managed integrated campaigns for Fortune 500 brands. (Release)

Lotame announced it has appointed Brent Banning as strategic client success lead, leading account management efforts for all clients in Australia and New Zealand. Based in Sydney, Banning is responsible for all aspects of client success such as ensuring client adoption, engagement, usage and growth throughout the Australia market. Banning brings nearly 12 years of management experience to Lotame, including eight years in client service leadership roles across two major global marketing technology companies. He most recently served as senior client services manager and client services team leader at Acxiom, an enterprise data, analytics and software-as-a-service company. At Acxiom, Banning played a pivotal role in driving successful programs for the company’s largest clients in Australia and New Zealand. Prior to Acxiom, Banning held multiple client services roles at AIMIA (formerly Carlson Marketing) in Sydney. Banning will lead Lotame’s on-ground support in Australia and New Zealand as the customer base continues to grow throughout the region. His leadership and knowledge of the markets provide a solid foundation as more companies throughout the region turn to Lotame’s innovative DMP offering to support their cross-platform data management needs.(Release)

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