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PR’s Revolving Door

Digiday’s Sternberg to Run Sponsored Content for The Washington Post

JOSH_300x250This morning we learned that Josh Sternberg will leave his position at one of our favorite blogsDigiday, to run native advertising operations at The Washington Post’s Brand Studio.

Here’s what you may not know: while Sternberg’s most recent role was Senior Editor of Digiday’s own sponsored Content Studio (and he has been reporting on the site for some time), he was once a PR guy specializing in media relations and strategic comms.

As he told PRNewser co-founder Joe Ciarallo back in 2009, he leveraged his experience at RLM and Stanton Crenshaw (now Crenshaw Communications) to launch his own shop called Sternberg Strategic Communications before moving into journalism in 2012.

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Roll Call: Edelman, Warschawski, MMGY Global and More

Edelman has named Cricket Wardein president, Western Region, effective immediately. In her new role, she will oversee the region’s six offices, which are home to some of the firm’s largest clients. Wardein, currently head of the agency’s U.S. Digital operation, will report to Russell Dubner, president and CEO, Edelman U.S. and be based out of Edelman’s Los Angeles office. Under her leadership, Edelman’s U.S. Digital business has grown over 20 percent in the last year, to over $100 million in revenue and boasts more than 500 U.S. Digital employees developing and driving programs for clients. Wardein’s replacement will soon be announced. (Release)

Warschawski announced the addition of Christina Pratt to the agency’s growing team. In her role as senior associate, Christina will be responsible for leading day-to-day activities and client relations, as well as creating and executing integrated marketing communications campaigns for the agency’s clients. She will also oversee social media activities. Prior to joining Warschawski, Christina was a corporate communications associate at Exelon Corporation, the nation’s leading competitive energy provider. There she managed media relations, led national stakeholder outreach campaigns and crisis communications activities. She was also responsible for internal communications, employee engagement and oversaw corporate social media efforts. Previously, Christina was a senior manager at Golin Harris in D.C., where she led media relations for clients in the energy and environment sectors. (Release)

MMGY Global announced that Kerry Cannon has assumed the role of managing director at MMGY Global’s Orlando office. In his new role, he will be responsible for driving all marketing strategy, implementation and new business development for the Orlando office as well as broadening the agency’s overall expertise as a leader in integrated travel service marketing. He will report to MMGY CEO, Clayton Reid. Kerry’s career in travel marketing and publishing runs the gamut from traditional print media to digital and mobile communication. He counts among his specialties mobile media and technology, strategic partnerships, and retail and online travel distribution. Before joining MMGY, Kerry served as a long-term strategic and business development consultant for digital media, travel and entertainment companies. Prior to that, he was CEO and founder of Interactive Mobile @dvertising, Inc., a location-based advertising company focused on the tourism industry. In this role, he earned the designation of PhoCusWright’s Travel Technology Innovator of the Year. (Release) Read more

Roll Call: HB Agency, Jaffe and Mail Online

HB Agency, a Boston-based integrated marketing agency, has promoted Dawn Sullivan to senior vice president, public relations. HB continues to grow agency-wide; Sullivan’s promotion helps meet client demand for more integrated services within and beyond their public relations and content marketing programs. She will work across teams to define creative storytelling opportunities and lead elements of HB’s business development initiatives. A veteran PR practitioner and long-time HB executive, Sullivan helps align client business goals with creative PR and content strategies to tell stories about products and services that benefit real people at real businesses in order to make a real difference. With nearly 20 years of experience in B2B and B2C communications, she has worked with emerging growth and established companies in the networking, business intelligence, medical device, telecommunications, semiconductor, CRM, business process outsourcing and consumer goods markets to develop strategies that increase mindshare with “buyer” and “influencer” audiences. (Release)

Jaffe announced the agency is under the new ownership of Vivian Hood, Terry M. Isner and Melinda Wheeler, who assume the positions as presidents of the 35 year-old award-winning law firm marketing and public relations agency following the acquisition and purchase of Jaffe Associates, Inc. from the estate of Jay M. Jaffe. The new company shall remain named Jaffe Associates. The trio has been responsible for leading the daily operations and managing the business of the agency since the death of the agency’s founder and CEO, Jay M. Jaffe, on November 21, 2012. Hood, president of public relations, manages the relationships between Jaffe’s staff and clients. She has worked at Jaffe for more than 17 years, managing and implementing effective senior-level legal PR campaigns for law firm clients. She has served in an executive leadership position with Jaffe for three years. Isner, president of marketing and business development, has more than 12 years of experience with Jaffe in an executive leadership position, serving as a business and marketing strategist and creative director for Jaffe and Jaffe’s clients. Wheeler, president of finance and operations, has administered the agency’s finances and managed the business operations for Jaffe in an executive leadership position for more than eight years. (Release)

Sean Walsh is to depart from his role at Nine Entertainment C0 for a role as the Mail Online’s director of US communications and media relations. Walsh, who is Nine’s head of digital and trade communications, has been a key player in the communications strategy around the Mail Online’s Australian joint venture and will now run the communications strategy in the US as the newspaper seeks to grow its American online audience. A former head of corporate communications for Wesfarmers Insurance and before that GE Capital, Walsh has been in the role for just over a year, first running communications for Nine’s digital division Mi9 and then trade communications for Nine Entertainment. Before entering the world of corporate communications Walsh spent five years as a producer for Nine’s A Current Affair. (Release)

Roll Call: LANE and Lotame

LANE has hired managing directors Lisa Heathman and Dominga Ramirez. Heathman and Ramirez will lead teams focusing on consumer, B-to-B, finance and technology clients and report directly to president Wendy Lane Stevens. Heathman has more than 20 years of public relations experience. Prior to joining LANE, she was director of public relations at HMH, where she developed and led integrated marketing communications campaigns for a variety of national brands. Lisa also serves as a member of the board of directors for Habitat for Humanity Portland/Metro East. Ramirez has more than 12 years of marketing experience and has managed campaigns and provided strategic communications counsel for a wide range of national consumer brands. Prior to joining LANE, Ramirez was a vice president at MATTER, the sports, entertainment and experiential marketing unit of Edelman, where she managed integrated campaigns for Fortune 500 brands. (Release)

Lotame announced it has appointed Brent Banning as strategic client success lead, leading account management efforts for all clients in Australia and New Zealand. Based in Sydney, Banning is responsible for all aspects of client success such as ensuring client adoption, engagement, usage and growth throughout the Australia market. Banning brings nearly 12 years of management experience to Lotame, including eight years in client service leadership roles across two major global marketing technology companies. He most recently served as senior client services manager and client services team leader at Acxiom, an enterprise data, analytics and software-as-a-service company. At Acxiom, Banning played a pivotal role in driving successful programs for the company’s largest clients in Australia and New Zealand. Prior to Acxiom, Banning held multiple client services roles at AIMIA (formerly Carlson Marketing) in Sydney. Banning will lead Lotame’s on-ground support in Australia and New Zealand as the customer base continues to grow throughout the region. His leadership and knowledge of the markets provide a solid foundation as more companies throughout the region turn to Lotame’s innovative DMP offering to support their cross-platform data management needs.(Release)

Roll Call: Outreach Strategies, 23andME, Cumulus and More

Outreach Strategies, LLC (OS) announced today that the firm’s senior leadership is expanding with the hires of Elizabeth Curwen as vice president and Evan Carlson as account manager. A seasoned public affairs practitioner with 20 years of experience in working with corporations, trade associations and nonprofits on environment, health and related public policy issues, Curwen comes to OS from Spitfire Strategies, where she had been leading major client engagements for the David and Lucile Packard Foundation, the Ford Foundation and nonprofits across the country. As a vice president at Spitfire, she helped foundations articulate clear strategies and worked with grantees to implement that vision through strategic communication. Curwen has run national and state-based thought leadership, media and issue campaigns at a variety of agencies and associations, including the American Chemistry Council and APCO Worldwide. (Release)

DNA ancestry company 23andMe has hired Angela Wonson as VP of communications. She has been in the role for about five weeks. Wonson is leading the company’s corporate communications, media relations, investor relations, and internal communications activities. Wonson replaced Christine Castro, who left to become SVP for communications at CBS Interactive, in the role. After beginning her career in TV news, Wonson gained experience in healthcare communications in roles at the Cleveland Clinic and Intuitive Surgical, where she said she was driven by work that had an effect at “the human level and on a societal level.” Most recently, Wonson was VP of communications and senior media adviser at Intuitive Surgical. Previously, she was EVP and director of healthcare media at Weber Shandwick and SVP for national health media relations at Edelman. She has also served as CCO at The Cleveland Clinic, according to a statement from 23andMe. (Release) Read more

Roll Call: Golin, Susan Magrino Agency and Qorvis MSLGROUP

Golin has sppointed Pamela Culpepper as the agency’s new chief people officer. In this newly created role, she will lead the agency’s human resources organization and oversee talent, development, performance, diversity and inclusion, recruitment and employee engagement initiatives. A veteran HR executive, Culpepper joins Golin from PepsiCo, where she was most recently the company’s global diversity and inclusion officer. She will report to CEO Fred Cook and operate as a member of the agency’s Executive Leadership Committee. Culpepper has held various leadership roles within PepsiCo for more than 13 years, including vice president, human resources for Quaker Foods and Snacks; vice president, human resources for PepsiCo’s Americas Beverages Supply Chain; and vice president, talent management and diversity for Quaker, Tropicana and Gatorade. Before PepsiCo, Culpepper worked for McKessonHBOC, Inc., Clorox and Wells Fargo. (Release)

Susan Magrino Agency has announced multiple executive appointments: Aurora Kessler joins the agency as senior vice president of Travel and Real Estate, and brings a wealth of global public relations experience to her role at Magrino. In her new role she will manage the firm’s Travel and Real Estate practice. She previously held several signifanct in-house and agency roles, including leading Banyan Tree Hotels and Resorts’ global communications efforts and managing Amanresorts’ public relations practice in the Asia Pacific region. She was most recently Managing Director of Rubenstein Public Relations. Vanessa Morin joins the agency as a senior account supervisor and will work in the Travel & Real Estate division. Morin was previously account supervisor at Quinn & Co. Jaclyn York joins the agency as senior account executive and will work in the Food, Wine, & Spirits division. York was previously an account executive at Nike Communications. Courtney Marzahn has been promoted to account director in the Travel & Real Estate division. Marzahn joined the agency in 2010 as an account manager. Jessica Delguercio has been promoted to senior account supervisor. Delguercio joined the agency as account supervisor in 2013. (Release)

Qorvis MSLGROUP has named Colleen Wilber, previously recognized by an industry trade as one of the nation’s best media professionals, as vice president. Wilber brings more than a decade of public relations, journalism and media experience to Qorvis MSLGROUP’s Washington, D.C. office, where she will provide strategic counsel and execute media outreach for a host of key clients. Wilber comes to Qorvis MSLGROUP from America’s Promise Alliance where she served as vice president of media relations, handling all media relations efforts related to the organization’s national campaign to end the high school dropout crisis. Prior to joining America’s Promise Alliance in 2007, Wilber worked as part of the national media advocacy team at the American Cancer Society. She began her career working in radio and television newsrooms. (Release)

Edelman Makes Two New SVP Hires

simiThis week Edelman announced two new hires: David Ryan will be the firm’s SVP of financial communications in Toronto and Simi Ranajee will be SVP of market access in Chicago.

Before the hire, Ryan spent nearly a decade with Longview Communications, a Toronto firm specializing in financial and corporate comms. Ryan entered finance after a stint in the world of advertising; he handled PR internally for agencies Colour and Grey Toronto after beginning his career as a journalist.

Scott Thomson, deputy general manager of Edelman Toronto, writes:

“Ryan’s appointment establishes the firm as a credible contender to support major financial transactions and special situations.”

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Roll Call: OgilvyOne, Millward Brown and ABC News

OgilvyOne Hong Kong has promoted Sheilen Rathod to managing director, effective immediately. Rathod’s focus will be to drive client growth through the development of creative and effective customer engagement strategies, working alongside Chris Brewer, head of Customer Engagement and Scott McBride, head of Digital. Rathod will continue to work with clients to guide them in navigating the ever-changing digital, CRM and e-commerce landscape. (Release)

Millward Brown has announced it has acquired EffectiveBrands Holding B.V. (“EffectiveBrands”), one of the world’s leading global marketing strategy consulting firms. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer. Millward Brown Vermeer will work with the world’s leading CMOs and brands to align the “why, what and how” of marketing strategy to drive brand-led business growth. EffectiveBrands was founded in 2001 by Marc de Swaan Arons and Frank van den Driest. The founders, along with the firm’s 65 employees, bring extensive brand marketing experience to client engagements. EffectiveBrands’ Marketing2020 study is recognized as the most global and comprehensive CMO research program ever conducted and helps global CMOs align marketing strategy, structure, and capability with business growth. (Release)

Subrata De has joining ABC News as vice president, Multi-Platform Newsgathering, with oversight of our domestic, foreign, digital and social media newsgathering. Subrata’s new role will unify the editorial operation—expanding cooperation across broadcast and digital platforms to improve reporting and to use resources more effectively. Subrata has spent the last 15 years working for NBC News and MSNBC, most recently as the executive producer of “Andrea Mitchell Reports” and senior producer for “Nightly News.” She has traveled the world with Brian Williams, often tasked with getting in and out of chaotic and dangerous places while covering major news events with distinction. She has overseen remotes from 20 countries, including Indonesia, Egypt, Israel, China, Iraq, Iran, Haiti and Afghanistan, and all over the U.S. (Release)

Camino VP Named Communications Director for Mayor de Blasio


Today the office of New York City Mayor Bill de Blasio named Andrea Hagelgans, VP of strategic comms and media at New York/Washington-based firm Camino Public Relations, as its Director of Cabinet Communications. In April, de Blasio announced plans to “retool” his communications team.

A bit of backstory: BerlinRosen Public Affairs received a large share of the credit for handling de Blasio’s campaign (which won one of the most lopsided victories in recent memory). But de Blasio’s office has struggled to find a new comms director after campaign manager and former Obama for America director Lis Smith resigned on inauguration day amid tabloid coverage of her relationship with former attorney general and would-be comptroller Eliot Spitzer.

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The New Yorker PR Director Leaves for Facebook

AlexaCOn Friday Capital New York reported that Alexa Cassanos, a communications veteran who has spent nearly seven years at The New Yorker and currently serves as the publication’s senior director of PR, will leave next month for a spot on the Facebook roster.

Cassanos has an extensive history in PR at some of the biggest names in New York City’s print publishing world.

After nearly a decade at Random House, she held top positions at both Conde Nast and Bon Appetit before joining The New Yorker in 2007.

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