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PR’s Revolving Door

Roll Call: Golin, Susan Magrino Agency and Qorvis MSLGROUP

Golin has sppointed Pamela Culpepper as the agency’s new chief people officer. In this newly created role, she will lead the agency’s human resources organization and oversee talent, development, performance, diversity and inclusion, recruitment and employee engagement initiatives. A veteran HR executive, Culpepper joins Golin from PepsiCo, where she was most recently the company’s global diversity and inclusion officer. She will report to CEO Fred Cook and operate as a member of the agency’s Executive Leadership Committee. Culpepper has held various leadership roles within PepsiCo for more than 13 years, including vice president, human resources for Quaker Foods and Snacks; vice president, human resources for PepsiCo’s Americas Beverages Supply Chain; and vice president, talent management and diversity for Quaker, Tropicana and Gatorade. Before PepsiCo, Culpepper worked for McKessonHBOC, Inc., Clorox and Wells Fargo. (Release)

Susan Magrino Agency has announced multiple executive appointments: Aurora Kessler joins the agency as senior vice president of Travel and Real Estate, and brings a wealth of global public relations experience to her role at Magrino. In her new role she will manage the firm’s Travel and Real Estate practice. She previously held several signifanct in-house and agency roles, including leading Banyan Tree Hotels and Resorts’ global communications efforts and managing Amanresorts’ public relations practice in the Asia Pacific region. She was most recently Managing Director of Rubenstein Public Relations. Vanessa Morin joins the agency as a senior account supervisor and will work in the Travel & Real Estate division. Morin was previously account supervisor at Quinn & Co. Jaclyn York joins the agency as senior account executive and will work in the Food, Wine, & Spirits division. York was previously an account executive at Nike Communications. Courtney Marzahn has been promoted to account director in the Travel & Real Estate division. Marzahn joined the agency in 2010 as an account manager. Jessica Delguercio has been promoted to senior account supervisor. Delguercio joined the agency as account supervisor in 2013. (Release)

Qorvis MSLGROUP has named Colleen Wilber, previously recognized by an industry trade as one of the nation’s best media professionals, as vice president. Wilber brings more than a decade of public relations, journalism and media experience to Qorvis MSLGROUP’s Washington, D.C. office, where she will provide strategic counsel and execute media outreach for a host of key clients. Wilber comes to Qorvis MSLGROUP from America’s Promise Alliance where she served as vice president of media relations, handling all media relations efforts related to the organization’s national campaign to end the high school dropout crisis. Prior to joining America’s Promise Alliance in 2007, Wilber worked as part of the national media advocacy team at the American Cancer Society. She began her career working in radio and television newsrooms. (Release)

Edelman Makes Two New SVP Hires

simiThis week Edelman announced two new hires: David Ryan will be the firm’s SVP of financial communications in Toronto and Simi Ranajee will be SVP of market access in Chicago.

Before the hire, Ryan spent nearly a decade with Longview Communications, a Toronto firm specializing in financial and corporate comms. Ryan entered finance after a stint in the world of advertising; he handled PR internally for agencies Colour and Grey Toronto after beginning his career as a journalist.

Scott Thomson, deputy general manager of Edelman Toronto, writes:

“Ryan’s appointment establishes the firm as a credible contender to support major financial transactions and special situations.”

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Roll Call: OgilvyOne, Millward Brown and ABC News

OgilvyOne Hong Kong has promoted Sheilen Rathod to managing director, effective immediately. Rathod’s focus will be to drive client growth through the development of creative and effective customer engagement strategies, working alongside Chris Brewer, head of Customer Engagement and Scott McBride, head of Digital. Rathod will continue to work with clients to guide them in navigating the ever-changing digital, CRM and e-commerce landscape. (Release)

Millward Brown has announced it has acquired EffectiveBrands Holding B.V. (“EffectiveBrands”), one of the world’s leading global marketing strategy consulting firms. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer. Millward Brown Vermeer will work with the world’s leading CMOs and brands to align the “why, what and how” of marketing strategy to drive brand-led business growth. EffectiveBrands was founded in 2001 by Marc de Swaan Arons and Frank van den Driest. The founders, along with the firm’s 65 employees, bring extensive brand marketing experience to client engagements. EffectiveBrands’ Marketing2020 study is recognized as the most global and comprehensive CMO research program ever conducted and helps global CMOs align marketing strategy, structure, and capability with business growth. (Release)

Subrata De has joining ABC News as vice president, Multi-Platform Newsgathering, with oversight of our domestic, foreign, digital and social media newsgathering. Subrata’s new role will unify the editorial operation—expanding cooperation across broadcast and digital platforms to improve reporting and to use resources more effectively. Subrata has spent the last 15 years working for NBC News and MSNBC, most recently as the executive producer of “Andrea Mitchell Reports” and senior producer for “Nightly News.” She has traveled the world with Brian Williams, often tasked with getting in and out of chaotic and dangerous places while covering major news events with distinction. She has overseen remotes from 20 countries, including Indonesia, Egypt, Israel, China, Iraq, Iran, Haiti and Afghanistan, and all over the U.S. (Release)

Camino VP Named Communications Director for Mayor de Blasio


Today the office of New York City Mayor Bill de Blasio named Andrea Hagelgans, VP of strategic comms and media at New York/Washington-based firm Camino Public Relations, as its Director of Cabinet Communications. In April, de Blasio announced plans to “retool” his communications team.

A bit of backstory: BerlinRosen Public Affairs received a large share of the credit for handling de Blasio’s campaign (which won one of the most lopsided victories in recent memory). But de Blasio’s office has struggled to find a new comms director after campaign manager and former Obama for America director Lis Smith resigned on inauguration day amid tabloid coverage of her relationship with former attorney general and would-be comptroller Eliot Spitzer.

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The New Yorker PR Director Leaves for Facebook

AlexaCOn Friday Capital New York reported that Alexa Cassanos, a communications veteran who has spent nearly seven years at The New Yorker and currently serves as the publication’s senior director of PR, will leave next month for a spot on the Facebook roster.

Cassanos has an extensive history in PR at some of the biggest names in New York City’s print publishing world.

After nearly a decade at Random House, she held top positions at both Conde Nast and Bon Appetit before joining The New Yorker in 2007.

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Roll Call: The BrandLab, Clean Design and Way to Blue

The BrandLab has named Brian Gioielli development director and Monica Mason program director. Brian Gioielli joins The BrandLab with more than ten years of non-profit leadership experience, most recently as director of major and alumni giving at the Minneapolis College of Art and Design. He also helped found The 12 Foundation, an organization that coordinates fundraising events for local charities. Additionally, he is currently serving as vice chair of the board of directors for the Twin Cities chapter of the Young Non-Profit Professional Network. Monica Mason, who joined the organization in 2010 as an instructor and staff assistant, rejoined as outreach director in 2012. She brings to the role her passion of working with diverse youth and finding new opportunities for students to engage with marketing and advertising professionals, while helping students navigate a pathway to this industry. (Release)

Clean Design welcomes a new member to its public relations team, continuing the agency’s recent surge of growth and development. Taylor Raasch joins Clean Design as PR Manager. Raasch earned a degree in Communications from Loyola University. She previously worked at Weber Shandwick New York on a number of technology and consumer accounts, honing her media outreach, content creation, event coordination, and account management skills. This hire demonstrates Clean Design’s rapidly expanding public relations business, offering clients expertise in media relations, content development, campaign strategy, social media, crisis counseling, and more. (Release) Read more

Ad Age Reporter Cotton Delo Joins DKC PR

Cotton-DeloIn another example of the not-quite-new firms hiring journalists trend, Ad Age San Francisco bureau chief Cotton Delo has joined DKC Public Relations.

Delo–who specialized in social and digital during her nearly three years with Ad Age–will help further expand the firm’s Bay Area operations, which began just three months ago with the hiring of SVP Michelle Cox.

Delo will be Account Supervisor handling campaign initiatives for DKC clients based in and around San Francisco (a roster that includes names like LinkedIn, Airbnb, Yahoo and Sega).

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Roll Call: Max Borges Agency, CNN Digital and O’Malley Hansen Communications

Max Borges Agency announced Michael Young has been appointed executive vice president. Young will be tasked to lead client engagements, evolve the firm’s communications services capabilities, as well as develop new business. Young is an accomplished communications practitioner with extensive experience in helping market-leading companies articulate vision, engage stakeholders, secure influencer endorsements and lead markets through high-impact communications. Prior to joining Max Borges Agency, Young served as the senior vice president at Access Communications for nine years where he led the firm’s enterprise technology and business-to-business practice and focused on business development. Previously, he co-founded Agency Analytics, LLC and held leadership positions in the technology practices at Porter Novelli and Ketchum (Release)

CNN Digital has hired former Yahoo! executive Dewey Reid as its new VP and executive creative director. In his new role, Reid will be responsible for creative, design and UI for the news leader’s digital properties. Reid previously served as VP of design for mobile and emerging products at Yahoo!, building its Flickr, Weather and Digest apps as well as smart TV projects. He has also worked with branding studios, agencies, startups and tech leaders as a director and designer. In his new role he will oversee digital platforms such as CNN Money and CNNi out of the company’s New York office. (Brief)

O’Malley Hansen Communications, a brand-building agency with core competencies in public relations and social media, has acquired Blick&Staff Communications. OHC’s first acquisition expands the agency’s footprint to include senior staff in New York City and an expanded social media and digital team. After a successful 20-year run, Harriet Blickenstaff will join OHC as a senior consultant and her team will be incorporated into OHC’s existing Chicago and St. Louis offices. Rini Ader, senior vice president, will continue to be based in New York City. (Release)

C-Level Shifts at Fifteen Minutes PR

Ryan CroyToday brings a quick staffing announcement from the people at Fifteen Minutes PR: the firm’s founder Howard Bragman (who you may know for masterminding the Michael Sam story and telling us why LinkedIn’s influencers are valuable) will lead the entertainment and crisis divisions as company Chairman while partner and brands division head Ryan Croy (who you may remember for last week’s guest post on leveraging celebrity for PR) will be Managing Partner.

Croy, who joined the firm shortly after Bragman founded it in 2005, will lead the executive team in his new role while providing strategic oversight on consumer and corporate accounts.

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LIVESTRONG Rides with PR for a New Horizon

nyp livestrong

A few things in this world have been marketed so seamlessly that consumers cannot think about one without the other.

There’s Disney and Mickey Mouse. Nike and Jordan (or Tiger). Volvo and Safety. Starbucks and Coffee. Susan G. Komen or Mary Kay and the color pink.

Branding is very successful when done right, which is why “staying true to the brand” is vital. And then there was LIVESTRONG. It was a global phenomenon because of an amazing story, a charismatic individual, and a yellow bracelet. Yeah, those were the days.

This week, the Austin-based cancer advocacy organization is looking to do it again with true PR strategy, but can they without … that guy?

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