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Digiday’s Sternberg to Run Sponsored Content for The Washington Post

JOSH_300x250This morning we learned that Josh Sternberg will leave his position at one of our favorite blogsDigiday, to run native advertising operations at The Washington Post’s Brand Studio.

Here’s what you may not know: while Sternberg’s most recent role was Senior Editor of Digiday’s own sponsored Content Studio (and he has been reporting on the site for some time), he was once a PR guy specializing in media relations and strategic comms.

As he told PRNewser co-founder Joe Ciarallo back in 2009, he leveraged his experience at RLM and Stanton Crenshaw (now Crenshaw Communications) to launch his own shop called Sternberg Strategic Communications before moving into journalism in 2012.

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Apocalypse Watch: The Weather Channel’s New Reality Show Fat Guys in the Woods

UJA-Federation's 2014 Digital Media Award CelebrationPaging Jim Cantore and Sam Champion: Please pick up the white courtesy phone. America has a question for you, “Is this the end of the world as we know it?” 

Typically, one could go to The Weather Channel for local reports, airline backups, and the occasional meteorological quip from any generic host. Some joke about “it’s hail out there” or something that would cause one to groan — if they were paying attention.

Then, Jim Cantore (bald guy on the left) became a thing of legend. He wanted to be the guy in the eye of the storm. That followed Sam Champion (always pretty guy on the right) leaving his post at GMA and getting his own show at The Weather Channel.

Then, capitalism. And that’s when it got really good.

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City Loan Explains How Using Digital Marketing Tools When Moving Your Business Leads to Success

Understanding the importance of digital marketing is growing increasingly important for companies like City Loan. Long Beach was the title loan company’s first home and has remained their headquarters for several years. However, continued success has given the company an impressive boost of success – leading to expansion far beyond Long Beach. Locations are now in full force in areas such as New Mexico and Texas. And this expansion will continue pushing forward, eventually heading to Missouri and Utah.

Most businesses today have utilized digital and online marketing. After all, let’s be honest – online marketing is the key to moving any business forward. Without an effective online advertising and marketing plan, a business is dead in the water. This imperative nature is even more critical for businesses that have either moved or have expanded.

How can a business either on the move or expanding to new locations hope to make a splash in these new spots? From an online marketing perspective, a number of effective tips can help make the transition easier. And this information serves an especially crucial purpose when a business is first starting out in a new location. Read more

Why Does PR Have Such a Big Turnover Problem?

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Today in Absolutely Not Breaking News: Last month Entrepreneur posted a good piece about how the PR/ad agency model is “ripe for disruption” as creative folks and resourceful managers figure out how to best serve clients outside the traditional framework. Two lines in particular stood out to us:

“Nobscot Corp. estimates voluntary and involuntary turnover reached more than 55 percent over the past 12 months.”

That is a large number. Also…

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5 Generation Gaps in Need of Bridging in Public Relations

music gen gap

I was having a spirited conversation about the state of public relations with a journo buddy of mine last week when this question came up: “How in the hell can anyone build a bridge long enough for the widening generation gap in the media and PR?”

After he downed a few shots of a certain toxic adult beverage following that stress-induced question, it got me thinking about another 5 Things topic for all us flacks to enjoy and discuss. It should scurry up some conversation, so here’s to hoping.

Here are 5 Generation Gaps in Need of Bridging in PR. If you have tools to build this structure, we will set up the contractor site immediately.

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Roll Call: Edelman, Warschawski, MMGY Global and More

Edelman has named Cricket Wardein president, Western Region, effective immediately. In her new role, she will oversee the region’s six offices, which are home to some of the firm’s largest clients. Wardein, currently head of the agency’s U.S. Digital operation, will report to Russell Dubner, president and CEO, Edelman U.S. and be based out of Edelman’s Los Angeles office. Under her leadership, Edelman’s U.S. Digital business has grown over 20 percent in the last year, to over $100 million in revenue and boasts more than 500 U.S. Digital employees developing and driving programs for clients. Wardein’s replacement will soon be announced. (Release)

Warschawski announced the addition of Christina Pratt to the agency’s growing team. In her role as senior associate, Christina will be responsible for leading day-to-day activities and client relations, as well as creating and executing integrated marketing communications campaigns for the agency’s clients. She will also oversee social media activities. Prior to joining Warschawski, Christina was a corporate communications associate at Exelon Corporation, the nation’s leading competitive energy provider. There she managed media relations, led national stakeholder outreach campaigns and crisis communications activities. She was also responsible for internal communications, employee engagement and oversaw corporate social media efforts. Previously, Christina was a senior manager at Golin Harris in D.C., where she led media relations for clients in the energy and environment sectors. (Release)

MMGY Global announced that Kerry Cannon has assumed the role of managing director at MMGY Global’s Orlando office. In his new role, he will be responsible for driving all marketing strategy, implementation and new business development for the Orlando office as well as broadening the agency’s overall expertise as a leader in integrated travel service marketing. He will report to MMGY CEO, Clayton Reid. Kerry’s career in travel marketing and publishing runs the gamut from traditional print media to digital and mobile communication. He counts among his specialties mobile media and technology, strategic partnerships, and retail and online travel distribution. Before joining MMGY, Kerry served as a long-term strategic and business development consultant for digital media, travel and entertainment companies. Prior to that, he was CEO and founder of Interactive Mobile @dvertising, Inc., a location-based advertising company focused on the tourism industry. In this role, he earned the designation of PhoCusWright’s Travel Technology Innovator of the Year. (Release) Read more

The Ticker: Joel McHale Drinks Vodka; Nike Beats Adidas; Taylor Swift Doesn’t Sign Autographs; And More

5 Tips for Breaking Into the Public Relations Industry

PR PR PR PR

Today we bring you a guest post from Ilana Zalika, Principal & Co-Founder of NJ/NYC firm Resound Marketing.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

It’s a question I get asked a lot: how do I break into PR? The truth is, there are many different types of public relations – from fashion and tech, to healthcare, beauty, and entertainment – and each one operates in a different way. But as with any industry, there are some universal truths that apply across the board.

1. Personality goes a long way.

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LEGO Issues Tepid Response to Shell Controversy; Greenpeace Issues Mock PSA

One has to admire Greenpeace’s dedication to solid production values. Check out this mock PSA, which came out today:

The org might not be so great with money, but it certainly jumped on the opportunity to criticize LEGO’s new partnership with big bad Shell a week ago, writing that the decision to include the Shell logo on some products (and reap the retail rewards) meant that the company was putting cold, hard cash “above its commitment to the environment and children’s futures.”

There’s also the expected petition complete with an image of a polar bear balancing on a LEGO ice block in a sea filled with oil and what looks like a pirated rig. All of those things and LEGO’s weak response after the jump.

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Redskins’ Newest Comms Advisor Quits Amid Political Uproar

Tampa Bay Buccaneers v Washington RedskinsThe Washington Football Team may have ended 4 of the past 5 seasons with a losing record, but they’ve appeared near the top of many “least desirable clients in the world” lists for far longer.

Last night we learned that Dan Snyder‘s latest attempt to improve his team’s public standing failed in quiet, Twitter-induced fashion.

The team’s basic strategy was to hire Ben Tribbett, a well-known political blogger who has long supported the Democratic Party, to help sway the public.

It didn’t work, though: last night Tribbett announced his resignation, appropriately, on Twitter after about two weeks on the job.

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