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Rejected by Univision, Hispanic Political Group Turns to the Web

Now that Univision has rejected an ad from the conservative political group Latinos for Reform expressly telling Hispanics in Nevada not to vote this election season, the organization’s president, Robert de Posada, says he will promote the ad on the Internet, according to ABC News. The ad discourages Latinos from voting as a way to express dissatisfaction with the Democrats over immigration reform.

A Univision spokesperson told the WSJ blog Washington Wire, “Univision will not be running any spots from Latinos for Reform related to voting. Univision prides itself on promoting civic engagement and our extensive national campaigns encourage Hispanics to vote.” Hispanic leaders nationwide, Nevada candidates Sen. Harry Reid and Sharon Angle, and even President Obama have also denounced the ad.

In reporting the story, the ad has appeared on a number of sites (evidence above), fulfilling de Posada’s goal on the one hand. But on the other, Adam Hanft, in a story appearing on Salon and his SpinSeason blog, calls the ad a “transparent trick” and writes:

Either way, though, the whole artificially constructed message, and the group behind it, is so transparent as to not warrant being called a “dirty trick” at all. Latino voters are too savvy and too connected to think that the Republicans — with the relentless use of the immigration card — are anything close to a default option.

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