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Posts Tagged ‘360i’

Oreo’s On-the-Fly Super Bowl Blackout Tweet Steals the Show

For all the time, money and man power spent planning and perfecting Super Bowl ads, one of the most successful and brilliant acts of branding that occurred during last night’s game went from idea to execution in a matter of minutes–and cost a whole lots less than any prime time TV spot.

Oreo tweeted the below message at 8:48 pm last night, just after the power went out in half of the Mercedes-Benz Superdome. As of this writing, Oreo’s comical, lightning-speed advert has been retweeted over 14,000 times.

So in a world of meticulously crafted, edited and reviewed Super Bowl advertising (like Oreo’s TV spot), how did the brand manage to get its incredibly topical message into the Twitterverse so quickly? Sarah Hofstetter, president of 360i–the agency behind the ad–explained, “We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity…Because the brand team was there, it was easy to get approvals and get it up in minutes.”

Other brands quickly followed suit with their own blackout-themed tweets, but none received the response that Oreo’s did.

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Oscar Mayer’s ‘Bacon Barter’ Asks: Would You Take Bacon Instead of Cash?

360i and Oscar Mayer have put America’s shameless love of bacon to the ultimate test by sending Josh Sankey on a cross-country adventure with only a truckload of bacon to trade for shelter, non-bacon-food, and other expenses. That’s right, no cash, no checks, no credit cards–Sankey will rely solely on the kindness bacon cravings of strangers. Skeptical? Clearly, you underestimate America’s love of salty pigfat and our blatant disregard for cardiovascular health; he’s already successfully bartered for Jets tickets, a bag of ice, and a wedding invitation. Seriously.

If you’re curious what Sankey might “buy” next, you can follow him on his journey at BaconBarter.com. And, if you’d like to know how much bacon your stuff is worth (or if you simply forgot to pick up breakfast meat on your last trip to the grocery store), you can get in on the bacon-bartering-action via Facebook, Twitter and email.

So heads-up America: if you’re selling something a weary traveler may need, or have a particularly comfy-looking couch, don’t be too surprised if next time there’s a knock on your door it’s Sankey offering you a brick or two of bacon for what you’ve got to offer him. Just make sure to keep the Lipitor handy.

What’s Augmented Reality? And Other Mobile Topics

Don’t we already live in an augmented reality? Kind of, but our reality will get even more augmented said John Havens, EVP of social media at Porter Novelli, during this morning’s panel discussion on mobile marketing at the PRSA Digital Impact Conference.

According to Havens, “AR is the GPS of your life” that could possibly turn every landscape into a screen of information, promotions, and advertising. While he told the audience not to be scared, it seems like we’re voluntarily signing up for a life lived in The Matrix, which kind of rattles the nerves.

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Guest Post: Using New Digital Platforms to Reach Influencers

A screenshot of "Aziz is Bored," comedian Aziz Ansari's Tumblr. (azizisbored.tumblr.com)

Technology doesn’t stand still. As soon as we were all getting comfortable with Twitter and Facebook, along comes Tumblr and a mass of other digital platforms that offer the opportunity to reach important target audiences. Should you be scared? And how do you sell these new channels to clients?

In today’s guest post, Rob Wilson, a digital publicist with 360i, suggests that the PR industry stay on top of these platforms and introduce them to clients quickly so they’re also in the know.

Click through to read more.

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In Third Year, Shorty Awards Get Longer

Aasif Mandvi, host of this year's Shorty Awards

What a difference a year makes. Last year the Shorty Awards — dedicated to honoring the best producers of short, real-time content — had CNN anchor Rick Sanchez as host. This year, Sanchez is long gone from CNN, and in his place was Aasif Mandvi of the Daily Show.

The significance wasn’t lost on Mandvi, as the Daily Show was right in the middle of things when Sanchez was dismissed from CNN last fall. “You all must really hate Rick Sanchez,” Mandvi joked, insinuating it was a slap in the face for Sanchez to have someone  from the Daily Show hosting.

Mandvi also poked a bit of fun at the awards themselves, as he joked that they are “the most relevant awards show ever,” and said, “Let me be honest. I’m only here to increase my Twitter followers.”

That being said, in their third year, the Shorty Awards have only gotten bigger (and longer).

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Bravo’s Stone: We Want to Be ‘Game-Changing… But Not Take Total Risk’

For Bravo Media, it’s all about buzz, taking trends mainstream, and bringing fashion to the entertainment industry, according to Ellen Stone, SVP of marketing. She gave the keynote address at PR + MKTG Camp East in New York on Thursday.

Stone characterized Bravo’s goal as, “Waking up the entertainment industry to get the conversation started, and wanting the conversation to repeat back.”

She outlined four tenets of Bravo’s buzz model: think in headlines;  partnerships; innovate; measure.

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