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Posts Tagged ‘Anne Hathaway’

What Will Eddie Murphy Bring to the Oscars?

Photo: Andrew H. Walker, Getty Images

The announcement that Eddie Murphy will be hosting the 84th Academy Awards doesn’t resolve any questions about what the broadcast will be like.

EW.com wonders whether it’s the wild or tame Murphy that will show up on Oscar night. In part, that has to do with what the Oscars has planned. Last year, the Oscars targeted the younger folks with hosts Anne Hathaway and James Franco, which seemed interesting. But most people thought the show was boring and the hosts were terrible (Hathaway too enthusiastic and Franco not nearly enthusiastic enough). In part, they succumbed to the cheesy material they were given.

As anyone who has planned an event with an emcee knows, it’s hard to tell what exactly will happen onstage until the night of when it’s too late to do much about any host mishaps.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Social Media in Vogue at Fashion140 Conference

Anne Hathaway’s character in The Devil Wears Prada might have thought twice about tossing her cell phone at the end of the movie if Twitter and mobile apps had been available then. How these platforms and the real-time web are reshaping the fashion industry were the topics discussed at the Fashion140 conference in New York last week.

Many of the speakers agreed that fashion is a natural fit with social and digital media since it involves visually-oriented brands in a taste-based category where the opinions of one’s peers count. As Lauren Indvik, associate editor at Mashable commented, “Shopping is rarely a solo endeavor.”

Digital media advances have impacted many aspects of the fashion world, as evidenced by five key takeaways from the day:

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CMO Club CEO Discusses Oscar Value

Melissa Leo accepting her Best Supporting Actress Oscar for her performance in 'The Fighter.' Photo: AP, Terrill

As Oscar hosts Anne Hathaway and James Franco mentioned during the (boring) telecast of this year’s ceremony, winning the coveted award can bring an actor prestige. It can also bring cold-hard cash.

We did an e-mail Q&A with Pete Kranik CEO of The CMO Club who talks about the dollars and cents of winning an Oscar, as well as the brand value it brings. Read on after the jump.

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If the Oscars Were a Disaster, Who Takes the Hit?

With few exceptions, the Oscar awards broadcast gets the big ol’ thumbs down with a  side of the gas face. Actually, I thought James Franco and Anne Hathaway did the best they could with limited material provided by the Oscar folks. Above is a clip of the hosts doing their best Grease, which was cut from the broadcast (via the LA Times ).

From a reputation standpoint, does anyone get hurt by the negative reviews?

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‘Nuclear Explosion’ at PMK/HBH? Depends On Who You Talk To

Stephen Huvane.jpg

Earlier this week we reported on the merger of two Hollywood PR powerhouses, Interpublic PR agencies BNC and PMK/HBH. It didn’t take long after the merger for a pretty big shakeup to result.

PMK agents Robin Baum, Jennifer Allen, Andy Gelb, Simon Halls, Stephen Huvane and Melissa Kates have all departed, taking with them clients including Jennifer Aniston, Matt Damon, Johnny Depp, Anne Hathaway and others. Baum, Huvane and Gelb have formed Slate PR, The Wrap reports. Josh Dickey at The Wrap called the merger an “ill fated decision,” reducing the onetime powerhouse PMK to a “second- or third-tier public relations firm.”

Not everyone completely agrees. A source close to the matter told PRNewser today, “the people who left, while their clients are high profile, they are not particularly profitable.” The source said “something had to give” with PMK since, “it’s hard to be truly profitable with celebs.”

Others have said that is missing the point. While the celebrity clients themselves may not be profitable, you leverage those clients to get in front of big corporate brands. “Every major consumer marketing company wants to connect with celebrities,” said one agency CEO, “it’s not just about the direct profit margin for those accounts.”

That being said, another source told PRNewser BNC “isn’t exactly hurting for celebrity clients” citing current clients Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson.

Several people we’ve spoke to are surprised the story hasn’t been picked up in the mainstream press. “I think there’s a level of shock that it hasn’t been covered better by the mainstream media,” one said.

[image: Former PMK agent Stephen Huvane]