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Posts Tagged ‘David Pogue’

10 Words and Phrases to Remove From Your Lexicon Today

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This week NASDAQ and Ragan Communications released a white paper titled “What Journalists Want” that serves as an overview of current trends in media relations.

We’ll cover the full paper later, but for now we’ll review the section closest to our hearts: a jargon-filled listicle!

The full list of 20, compiled at some undisclosed point in the past by MichaelSmartPR founder Michael Smart and former New York Times tech writer David Pogue, still rings true–though we do wonder how often some of these phrases see use in real-life press releases.

(Note: we realize that this list may have appeared on the interwebs in other forms in the past, so we will simply offer our own responses to our 10 favorite timeless examples.)

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Bloggers Unimpressed by Yahoo’s New Tech Site for ‘Normals,’ AKA Idiots

Oh look, it’s former NYT techie and current Yahoo Hater of Buzzwords David Pogue making fun of tech blogs’ names and calling out their writers’ headlines as prime offenders in the “meaningless jargon” category. Are you shocked to learn that they weren’t too impressed with his presentation yesterday?

Marissa Mayer clearly wants to reinvent Yahoo as a tech news company for the average browser, what with the elaborate roll-out and the middle-of-the-road Katie Couric appointment, but so far the established tech world is dubious.

Let’s check out Pogue’s introductory Yahoo Tech post to see what this is all about.

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MEMO from Yahoo’s David Pogue: ‘Buzzwords Blow!’

david-pogueFor those who know me and appreciate this craft, it’s hardly a secret that I have a man crush on affable consumer tech reporter David Pogue, formerly with the New York Times now enjoying a respite with Yahoo! as he “allows his juices to flow. In fact, for another gig I enjoy with TalentZoo’s Flack Me, I have scribed this and this with Pogue as my muse.

He’s friendly to the flack. He’s a journalist that understands this ofttimes hostile and symbiotic relationship we are privileged to share with reporters and editors. And now that Pogue is no longer with the Old Gray Lady and moved on to purpler pastures, it seems he is getting a little randy with his responses.

And yes, I dig it.

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What Will ‘The Future of Storytelling’ Look Like?

Charlie Melcher has been upending traditions and expectations in the publishing industry for more than 25 years. He first broke onto the scene in a big way with Madonna’s notorious “SEX” book, and his company Melcher Media published a string of successful titles ranging from Eminem’s autobiography to Al Gore’s “An Inconvenient Truth” before Melcher was forced “out of [his] comfort zone” in 2009 by a market that continues to push the industry in a digital direction.

Melcher Media’s first significant digital project was creating an app tie-in to Gore’s most recent book, “Our Choice”. After the app ruled the iTunes store for a few weeks and received both a David Pogue write up in The New York Times and a design award from Apple, Melcher became more fully invested in the idea of “reinventing the book for the digital age” and turning traditional narratives into multi-media experiences.

Melcher has some big ideas about the future that extend well beyond the world of traditional publishing and into the basic practice of storytelling, or the human desire to share and re-share personal narratives that touch us, move us, and even infuriate us. This Friday, October 5th in New York’s Snug Harbor, Melcher Media will host a one-day summit titled “The Future of Storytelling” to begin the complex task of turning those ideas into reality—and you’re invited.

This won’t be your conventional media gathering;

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David Pogue Puts Every Other Marriage Proposal to Shame

David Pogue, tech reporter for The New York Times and host of NOVA’s Making Stuff (it’s quite good!), just went viral. How did he do it? Well, earlier this month he conspired with some actors and a film crew to make a fake movie trailer depicting his relationship with his girlfriend, Nicki Dugan. He arranged to have the trailer shown before a screening attended by the couple and their families, and he rehearsed with the actors to make sure that his real-life proposal synced up with the action on screen. The event truly has to be seen to be believed.

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Revolving Door: Anderson Cooper; CNN; NBC News head talks Ann Curry, and more

Anderson Cooper revealed in an email to The Daily Beast’s Andrew Sullivan that he’s gay. “I couldn’t be any more happy, comfortable with myself, and proud,” he adds. Perhaps more importantly, he said that he felt he needed to say something on this topic because people may have mistaken his reticence for feelings of shame. Moreover, instances of bullying and discrimination make speaking out a necessity.

“I still consider myself a reserved person and I hope this doesn’t mean an end to a small amount of personal space. But I do think visibility is important, more important than preserving my reporter’s shield of privacy,” Cooper writes at the end of his comments.

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‘NYT’ Looking for Feedback About the Role of PR

Arthur Brisbane, The New York Timespublic editor, wants feedback. After publishing a column detailing the limits placed on David Pogue‘s speaking engagements with the PR industry, he says he got both praise and criticism; praise for setting boundaries, criticism for how he portrayed publicists.

In the original column, Brisbane wrote, “Times readers deserve to be assured that journalists don’t get too cozy with the P.R. professionals who strive to influence coverage. A virtual army of publicists, media specialists and others stands ready every day to infiltrate the news with stories that help their employers.”

In his appeal for comment, he writes that some thought he may not fully get the role of publicists at The Times.

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‘NY Times’ Limits Pogue’s PR Speaking Engagements

New York Times tech columnist David Pogue has been banned from accepting certain speaking engagements with publicists that have been deemed in violation of the newspaper’s ethics policy.

The issue arose last week when Forbes published a story questioning whether Pogue’s participation in a Ragan Communications video seminar called “Pitch Me, Baby!” was in violation of the Times’ ethical code.

Today, the Times’ public editor, Arthur Brisbane writes that, after an “internal review[...] Pogue is barred from making any more speeches like this one to public relations professionals.”

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Relationship Between NYT’s Pogue and OutCast VP Causing Conflict?

One of the The New York Times’ star tech reporters David Pogue is in a romantic relationship with a VP at The Outcast Agency, Nicki Dugan. And The Daily Beast says there could be a conflict of interest brewing.

According to the story, Pogue has reported on a number of OutCast clients, including some of the big ones that the Daily Beast writes would be “hard to avoid,” like Cisco and Amazon. While he has done so both positively and negatively, he did not disclose the relationship in the stories.

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PR Takeaways From The Google Nexus One Launch

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In the biggest product launch of this short year, Google yesterday afternoon launched their first ever smart phone, the Nexus One. So how did the launch go?

The reviews

Walt Mossberg of the The Wall Street Journal was mostly positive. The New York TimesDavid Pogue was more negative. “Google Phone Is Not Revolutionary,” read his headline. Engadget’s Joshua Toplosky said the launch generated, “legitimate excitement.” CNET’s Rafe Needleman said, “it’s a solid step in Google’s continuing assault on new markets in general and on Apple in particular, but it’s not revolutionary the way the iPhone was…”

“It’s like the Obama of phones. Whether or not he’s really a great president, he can’t possibly live up to expectations he originally set,” said David Berkowitz, Senior Director of Emerging Media & Innovation at agency 360i.

Why No Video?

Flatiron Communications founder Peter Himler wondered why “Google’s PR peeps didn’t go through the trouble of web-streaming their own news conference, while arranging for on-site attendees to record wirelessly, to ensure optimal site lines and audio.” Instead thousands watched a stream set up by blogger Robert Scoble.

“They did the video feed for arguably less meaningful launches like Google Wave,” said Berkowitz.

Courting “influencers”

The list of people receiving Google’s phone in advance wasn’t at all limited to journalists. For example, venture capitalist Fred Wilson received the phone several weeks ago.

Google PR guaranteed feels more “comfortable” giving the phone to Wilson than say Engadget or the Times, as his review is much more likely to be positive. It was.

Wilson does not regularly review tech products and receiving such a high profile gadget in advance surely leads to excitement that could perhaps skew a review. Also, as a tech investor and not a journalist, he is less likely to be critical of the product.

The relatively new concept of “influencers” – some hate the term – means more and more people from different professions getting “pitched” by PR firms than ever before. Even PR people with popular blogs, like Edelman’s Steve Rubel or FutureWork’s Brian Solis get pitched. Robert Scoble, who was invited to the press conference, is a paid adviser to hosting company Rackspace.

Apple crowding

Per usual, Apple made it’s best attempts to crowd the news-cycle as we reported. “I think Apple got themselves in to the news with the tablet, and while iPhone would have been in the articles, it got Apple top of mind as usual,” said POP! PR Jots blogger and tech PR executive Jeremy Pepper. Edelman’s Steve Rubel saw things more positively. “Google plus phone is a surefire for press coverage as Godzilla plus city,” he told us.

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