Unlike most beer mags, Draft caters to savvy consumers rather than industry insiders. The best part is, editors are open to PR pitches from all over the spectrum. ┬áNot only does the pub cover the world of beer, but also any part of life that the drink touches. So the real question is: What part of life doesn’t beer touch?

A rep for a mushroom importer enticed the editors with info about his firm’s rare mushrooms. Draft published a piece on the varieties the company offers in its “On Tap” section. Some issues of Draft have a celebrity cover, so managing editor Jessica Daynor welcomes celeb pitches, too. Generally, much of Draft‘s market editing is fueled by relationships with PR professionals and press releases.

Get editors’ contact info in How To Pitch: Draft. [subscription required]