Thomson Reuters has partnered with the local news site Examiner.com, which will provide the wire service with tips and articles that tie in to Reuters content starting next year.

Examiner.com CEO Rick Blair told Beet.tv that the organization has 67,000 writers in 230 U.S. cities filing 100,000 stories per month. In New York alone, there are 2,000 “examiners.” For media relations pros, that sounds like a lot of new names to learn. But it also opens even more doors to hyperlocal targets.