And now for a piece that every PR pro whose firm has ever represented a startup should read this weekend. Yesterday Jenna Wortham, tech reporter for The New York Times, wrote a cool interactive story speculating on which startups might blow up in coming months. Then, in what could only be seen as an act of charity to the tech PR world, she followed up with a post about how, exactly, she and journalists like her choose which startups to cover.
So what’s the secret? Let’s summarize:
- First, they look at financing, because despite the fact that wealthy people can be surprisingly stupid, none of them want to put money down on a product that doesn’t have a chance in the market. So yes, you should send your fundraising press releases to tech journalists. Just don’t turn them into self-congratulatory blog posts unless you think mockery is good publicity.