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Posts Tagged ‘MTV’

Apple Promises More Diversity in Its Emoji Department

iOS-Emoticon-300x300In case you thought MTV had lost its cultural influence, think again. This week Apple’s communications department agreed with the youth network and its unofficial spokesperson Miley Cyrus: the emoji family needs to diversify.

Inspired by Baby Daddy star Tahj Mowry’s Twitter lament over the lack of explicitly African-American emojis, MTV’s Joey Parker emailed CEO Tim Scott about the issue and got a response from the top of the PR team. Worldwide corp comms VP Kate Cotton wrote:

“Tim forwarded your email to me. We agree with you. Our emoji characters are based on the Unicode standard, which is necessary for them to be displayed properly across many platforms.  There needs to be more diversity in the emoji character set, and we have been working closely with the Unicode Consortium in an effort to update the standard.”

No word on how or when this change will come about, but we just know that it will be a generation ahead of us.

While we admire Apple’s responsiveness and its desire to better serve its incredibly diverse fan base, we have a few emoji questions of our own…

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

TV’s Approach to Firing Up Social Fan Base Applies Across Brands

Stephen Colbert Jimmy Fallon“Give fans recognition and shine; that’s not precious to TV, it could apply to any fans out there”, said Tom Chirico, VP digital and social engagement for VH1. He appeared on a Social Media Week New York panel on Tuesday about social fandom, moderated by Lost Remote‘s Natan Edelsburg, along with Don Steele, VP digital marketing and fan engagement for Comedy Central and Tom Fishman, VP of social media for MTV.

“Fandom is different than fans, and it implies a different level of passion than casual fans. Being ‘superfans’ means having a long-term relationship with a show”, said Fishman. Passionate fans aren’t a new phenomenon, as anyone who watched the 50th anniversary of the Beatles‘ arrival in New York noted. Of course now with social media fans have more ways to interact with their favorite shows and performers than meeting their planes at the airport or mobbing their limos.

The panelists shared their conventional and unconventional methods for sparking fans’ interest.

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More Brands Using Instagram Messaging for Promos

Back when Instagram‘s direct messaging feature launched in December, we wondered how brands might use it before GAP swooped in to provide us with the first example.

This week Aquafina showed us another way by using DM to message fans and spread awareness of its new “Flavor Splash” product with the help of a celebrity partner.

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Is this a trend in the making, or what?

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MTV France Turns Social ‘Hack’ Into Viral Teen Wolf Stunt

MTV France and its digital agency Darewin got some attention on Twitter this week by dangling a shiny new trinket in front of its audience:

The tweet, which translates to “RT if you see my claws”, was a Teen Wolf promo set to coincide with the new season’s debut on October 26th. Here’s some coverage in French (with a helpful translation via a certain brother-in-law):

“To celebrate the show’s 10/26 launch and also the birthday of Tyler Posey, the hero of the series, the MTV France twitter account bugged the social network on 10/18 (the night of a full moon)”

If we were hipper to the tech tip, we might be able to explain how this lupine glitch came about. The agency claims that it’s “the first campaign that mixes digital art, social networking, and hacking”, but we can only say that the “hack” looks cool and appears in the tweet’s embed code:

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Oh, and it’s on Facebook, too:

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Mika Brzezinski Loved Miley’s Performance at the VMAs

“That was not attractive. That was not fun, that was not funny. That was really, really bad for anyone who’s younger and impressionable.”

Here are some other words and phrases Morning Joe‘s Mika Brzenzinski used to describe last night’s epic Miley Cyrus VMAs twerk-off:

“disturbing”; “disgusting”; ”embarrassing”; ”really messed up”; ”pathetic”; “desperate”; “sick”

Now that Mika told us what she really thinks, we have to thank her: we know all we needed to know about the VMAs and we haven’t even scrolled through the GIFs on Reddit today.

Miley’s publicist should include each of these quotes in her next press release, because she earned the hell out of that media. Now let us never speak of it again.

Roll Call: MTV and Global Strategy Group

Jason Rzepka has taken on a larger role at MTV as senior vice president, brand communications and public affairs. In this expanded new position, Rzepka will oversee all corporate communications functions for MTV, including setting external and internal communications strategies for the brand, its various screens and businesses. He will also continue to oversee MTV’s public affairs department and the strategic direction of all “pro-social” campaigns across MTV, mtvU and MTV’s digital properties. Jennifer Solari has also been named vice president for program publicity and communications for MTV. Based in Santa Monica, Solari will oversee all the publicity and communications functions for MTV’s west coast office. She joins the company from CBS Television Studios. Additionally, MTV announced two key promotions with Janice Gatti named vice president of MTV/MTV2/mtvU communications and Noopur Agarwal upped to vice president, MTV public affairs. Both previously served as senior directors in their respective departments. (Release)

Charlie Perkins joins Global Strategy Group as managing director. Perkins, a seasoned communications executive with a distinguished career in reputation management, will be based in the New York office. Perkins most recently served in top corporate communications positions at Baker & McKenzie and Ernst & Young. He has also held leadership posts at several of the PR profession’s largest global agencies. (Release)

Brands See Opportunity In Gay Marriage Ruling

We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a big surprise as most observers did not expect them to uphold existing gay marriage bans on the state or federal level. But it still inspired strong emotions for many Americans.

Of course, politicians of all stripes were quick to offer their takes on the issue.

In other words, the debate will go on. Now for the question of the day: how can brands turn this major cultural and political event into a great PR opportunity?

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Affect’s ‘New York Job Project’ Turns the Application Process Social

Current PR students and recent college grads: are you stressed about turning your great internships into a full-time entry-level gig? Do you embody the phrase “shameless self-promotion”? Are you an expert in all things social media? (Come on, you know you are.) If you answered “yes” to any of those three questions, then you may be an ideal candidate for Affect PR‘s “New York Job Project“–a program designed to simultaneously encourage talented applicants and promote the firm itself by “crowdsourcing” the hiring process.

This all started more than two years ago when Affect, a small-ish Manhattan firm, started the “New York Intern Project” because, according to president and founder Sandra Fathi, they were “having trouble attracting interns in one of the country’s most competitive markets.”

Applicants’ resumes often boasted of college gigs with brands like MTV, Def Jam and Glamourbut Affect wanted to find dedicated public relations professionals. Affect’s b2b (that’s “business to business”) services are crucial to the industry at large, but they’re also not quite as flashy as those big names–so Fathi created the intern project in order to “make [the internship] more attractive to people around the country.”

A quick look at 2011′s entries will tell you that the project worked better than expected.

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PR Fail: MTV/BET Twitter ‘Hack’ Was a Promo Stunt

Twitter hacking is the big thing this week! After hackers turned Burger King into McDonald’s yesterday (and did their best to promote rappers T-Shyne and Chief Keef), the same team hijacked Jeep this morning and turned it into another joke-fest with tweets like this one, which we can only present to you in RT form:

This afternoon, reports and tweets named MTV and BET as the latest victims of the hacker wave. One problem, though: they were faking it.

 

 

 

 

 

 

 

 

 

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Will the Public Go Wild for MTV’s ‘Buckwild’?

Oh boy–here we go again. Just as ‘Jersey Shore’ winds down, MTV plans to fill its time slot with 12 episodes of ‘Buckwild’ beginning in January. If you haven’t heard, this latest version of so-called reality TV will take place in the small town of Sissonville, West Virginia–and it will follow the time-tested MTV formula by encouraging young people to act like idiots. You may be shocked to learn that many West Virginia residents aren’t particularly happy about this development…but how will the public react?

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