AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

Posts Tagged ‘MTV’

Former VJ Kennedy Says Young People Shouldn’t ‘Rock the Vote’

Kennedy MTVAnyone remember MTV? No, not the beleaguered reality show network of today…we mean the first music television video network.

For you young’uns out in the PRNewserverse, MTV had a gaggle of notable people known as “VJs” or video DJs. Cool, right? People like Kurt Loder, Martha Quinn, Nina Blackwood, and Alan Hunter recall the 80s in a way few things can. Following the original VJs, MTV tried to spruce up their look by hiring young Gen-Y folk like Bill Bellamy, Carson Daly, Daisy Fuentes, and some chick named Kennedy.

Today, Lisa Kennedy Montgomery is no longer commenting on the videos of yesteryear. She is on Fox Business Network co-hosting a show called “The Independents.” On that show, Kennedy drew a brain fart, forgot the days when she gave full-throated endorsements to “Rock the Vote“, and told viewers that young people should not vote when they don’t know the issues.

Bet she wants her MTV now.

Read more

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

PSAs Focused on Ferguson Air During MTV Video Music Awards

MTV‘s Look Different campaign aired PSAs last night during the VMAs, clips that MTV president Stephen Friedman says could open the door for conversation about racism and the protests in Ferguson, MO.

“Eighty percent of our audience believes that bias is at the root of racism and prejudice… Ironically, part of the problem is that this generation was taught to be color-blind,” he told The Washington Post. “As a result, they feel like they’re going to step on a land mine if they say the wrong thing. In fact, our research has shown that fully 70 percent of our white audience grew up not talking about race in their households. They’re striving for fairness and equality and often just aren’t sure how to to proceed.”

Read more

James Franco Is Hosting A Special To Promote The Interview As Dave Skylark

Here’s something you hear every day: James Franco has got a new movie coming out! To promote that movie, The Interview, he’s going to host a half-hour special on MTV completely in character.

Dave Skylark asks hard-hitting questions to celebs like Nicki Minaj: “You wrote the song ‘Superb Ass.’”

“It’s ‘Super Bass,’” Minaj corrects.

Haha! James Franco.

Read more

MTV Press Release Summary: ‘Follow Me Plz I’ll Follow U Back’

MTV

So what will the special announcement be?!

  • Has the White House reconsidered its response to the “deport Justin Bieber” petition?
  • Will Pharrell shock the world by confessing that he’s not always “Happy?”
  • Will Beyoncé admit that she’s not a real blonde?
  • …or will the super-secret host of the 2014 Video Music Awards turn out to be a teen pop star whose name we barely know?

We’re not sure. But this might be the most direct call-to-action style release we’ve ever read.

Apple Promises More Diversity in Its Emoji Department

iOS-Emoticon-300x300In case you thought MTV had lost its cultural influence, think again. This week Apple’s communications department agreed with the youth network and its unofficial spokesperson Miley Cyrus: the emoji family needs to diversify.

Inspired by Baby Daddy star Tahj Mowry’s Twitter lament over the lack of explicitly African-American emojis, MTV’s Joey Parker emailed CEO Tim Scott about the issue and got a response from the top of the PR team. Worldwide corp comms VP Kate Cotton wrote:

“Tim forwarded your email to me. We agree with you. Our emoji characters are based on the Unicode standard, which is necessary for them to be displayed properly across many platforms.  There needs to be more diversity in the emoji character set, and we have been working closely with the Unicode Consortium in an effort to update the standard.”

No word on how or when this change will come about, but we just know that it will be a generation ahead of us.

While we admire Apple’s responsiveness and its desire to better serve its incredibly diverse fan base, we have a few emoji questions of our own…

Read more

TV’s Approach to Firing Up Social Fan Base Applies Across Brands

Stephen Colbert Jimmy Fallon“Give fans recognition and shine; that’s not precious to TV, it could apply to any fans out there”, said Tom Chirico, VP digital and social engagement for VH1. He appeared on a Social Media Week New York panel on Tuesday about social fandom, moderated by Lost Remote‘s Natan Edelsburg, along with Don Steele, VP digital marketing and fan engagement for Comedy Central and Tom Fishman, VP of social media for MTV.

“Fandom is different than fans, and it implies a different level of passion than casual fans. Being ‘superfans’ means having a long-term relationship with a show”, said Fishman. Passionate fans aren’t a new phenomenon, as anyone who watched the 50th anniversary of the Beatles‘ arrival in New York noted. Of course now with social media fans have more ways to interact with their favorite shows and performers than meeting their planes at the airport or mobbing their limos.

The panelists shared their conventional and unconventional methods for sparking fans’ interest.

Read more

More Brands Using Instagram Messaging for Promos

Back when Instagram‘s direct messaging feature launched in December, we wondered how brands might use it before GAP swooped in to provide us with the first example.

This week Aquafina showed us another way by using DM to message fans and spread awareness of its new “Flavor Splash” product with the help of a celebrity partner.

Screen Shot 2014-01-30 at 12.37.20 PM

Is this a trend in the making, or what?

Read more

MTV France Turns Social ‘Hack’ Into Viral Teen Wolf Stunt

MTV France and its digital agency Darewin got some attention on Twitter this week by dangling a shiny new trinket in front of its audience:

The tweet, which translates to “RT if you see my claws”, was a Teen Wolf promo set to coincide with the new season’s debut on October 26th. Here’s some coverage in French (with a helpful translation via a certain brother-in-law):

“To celebrate the show’s 10/26 launch and also the birthday of Tyler Posey, the hero of the series, the MTV France twitter account bugged the social network on 10/18 (the night of a full moon)”

If we were hipper to the tech tip, we might be able to explain how this lupine glitch came about. The agency claims that it’s “the first campaign that mixes digital art, social networking, and hacking”, but we can only say that the “hack” looks cool and appears in the tweet’s embed code:

Screen Shot 2013-10-23 at 9.56.34 AM

Oh, and it’s on Facebook, too:

Read more

Mika Brzezinski Loved Miley’s Performance at the VMAs

“That was not attractive. That was not fun, that was not funny. That was really, really bad for anyone who’s younger and impressionable.”

Here are some other words and phrases Morning Joe‘s Mika Brzenzinski used to describe last night’s epic Miley Cyrus VMAs twerk-off:

“disturbing”; “disgusting”; ”embarrassing”; ”really messed up”; ”pathetic”; “desperate”; “sick”

Now that Mika told us what she really thinks, we have to thank her: we know all we needed to know about the VMAs and we haven’t even scrolled through the GIFs on Reddit today.

Miley’s publicist should include each of these quotes in her next press release, because she earned the hell out of that media. Now let us never speak of it again.

Roll Call: MTV and Global Strategy Group

Jason Rzepka has taken on a larger role at MTV as senior vice president, brand communications and public affairs. In this expanded new position, Rzepka will oversee all corporate communications functions for MTV, including setting external and internal communications strategies for the brand, its various screens and businesses. He will also continue to oversee MTV’s public affairs department and the strategic direction of all “pro-social” campaigns across MTV, mtvU and MTV’s digital properties. Jennifer Solari has also been named vice president for program publicity and communications for MTV. Based in Santa Monica, Solari will oversee all the publicity and communications functions for MTV’s west coast office. She joins the company from CBS Television Studios. Additionally, MTV announced two key promotions with Janice Gatti named vice president of MTV/MTV2/mtvU communications and Noopur Agarwal upped to vice president, MTV public affairs. Both previously served as senior directors in their respective departments. (Release)

Charlie Perkins joins Global Strategy Group as managing director. Perkins, a seasoned communications executive with a distinguished career in reputation management, will be based in the New York office. Perkins most recently served in top corporate communications positions at Baker & McKenzie and Ernst & Young. He has also held leadership posts at several of the PR profession’s largest global agencies. (Release)

NEXT PAGE >>