MTV‘s Look Different campaign aired PSAs last night during the VMAs, clips that MTV president Stephen Friedman says could open the door for conversation about racism and the protests in Ferguson, MO.
“Eighty percent of our audience believes that bias is at the root of racism and prejudice… Ironically, part of the problem is that this generation was taught to be color-blind,” he told The Washington Post. “As a result, they feel like they’re going to step on a land mine if they say the wrong thing. In fact, our research has shown that fully 70 percent of our white audience grew up not talking about race in their households. They’re striving for fairness and equality and often just aren’t sure how to to proceed.”