While U.S. residents experienced the polar vortex this winter, another whirlwind phenomenon has surrounded the social media world in recent years: the surge of visual social content. Images and videos have become content’s hot currency, even surpassing text. Twitter’s redesign adds visuals, while platforms like Instagram, Vine and Pinterest continue to grow.
A Social Media Week New York session on Thursday addressed this shift. The Huffington Post’s executive tech editor Bianca Bosker moderated, and panelists included Craig Hepburn, Nokia‘s global head of digital and social media, Will Palley, JWT’s trends strategist, and Apu Gupta, CEO/co-founder at visual analytics firm Curalate.
As with other media transitions, visual content’s rise involves upsides and downsides. The panelists said those need to be weighed, since visual content poses as many challenges as it solves. They also outlined ways companies can leverage the swirling visual wave.