TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Page Six’

Scientology Plans PR Campaign to Combat ‘The Master’

Director Paul Thomas Anderson has always insisted that his highly anticipated new film “The Master”, which stars Philip Seymour Hoffman as a low-rent sci-fi author and war veteran who decides to go whole hog and invent his own bizarre religion, has nothing to do with the Church of Scientology. Yet most people seem to think that’s exactly what it’s about for some reason!

We all know that the church doesn’t take too kindly to criticism, and we guess the film counts as a critique, because the church’s representatives have now apparently intensified their anti-“Master” PR campaign in anticipation of the movie’s Friday opening.

Despite all this noise, Anderson has never publicly criticized the church, and he has even indicated that the experience of making and promoting his latest opus actually led him to become more sympathetic toward Scientology in general. On a recent stop in Venice he said: “I don’t know a hell of a lot about Scientology today but I know about the beginnings of that movement and it inspired me to use it as a backdrop for these characters. I can’t be any more unambiguous than that.”

OK, so Anderson admits that the character of charismatic cult leader Lancaster Dodd is indeed “partly based on” church founder/ “Dianetics” author/ heavenly body L. Ron Hubbard. Most importantly, the public will always know “The Master” as “that Scientology movie,” so of course the church feels the need to respond.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Former Page Sixer on the Menu: ‘Misconception That All Gossip News Comes From Publicists’

corynne23.jpg

Today’s guest on the Morning Media Menu was former Page Six reporter Corynne Steindler, talking about 21st Century gossip reporting and her new senior reporting job at Bonnie Fuller‘s HollywoodLife.

Asked about her working relationships with the PR community, Steindler acknowledged that about 30-40% of her scoops come from PR, but said, “its a bit of a misconception that all gossip news comes from publicists.” That being said, Steindler said she still relies on “contacts and friends in the PR world” especially for “access to events and celebrities.”

Working solely online, HollywoodLife.com is obviously much different than Page Six. “We don’t have a quota or a column to fill,” she said. “We post continuously all day. So our stories can come from anyplace–a celebrity Twitter account, a news story that’s already breaking…we can do it in real time.” You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

How To: Plant An Item in Page Six

richardjohnson.jpg

For publicists representing the Hollywood starlet of the moment or the popular downtown hang, there is perhaps nothing more important than a prime placement in “Page Six,” the New York Post‘s long running gossip column.

In a mediabistro.com “So, What Do You Do” interview from May 2009, editor Richard Johnson [pictured right] talked about working with PR, specifically, ‘Liar’s Corner,’ where he takes publicists to task when he catches them in a lie. “It’s so annoying because if you do a story and you hadn’t called them, they’d complain like crazy — ‘How dare you run that without calling!’ Then we called and you lied to us, so they can’t have it both ways,” he said.

When it comes to vetting what makes it in and what doesn’t, Johnson said, “You have to make the calculation with every story if it’s worth it now that somebody else has already done it, or if we can push it forward. I don’t want to fill my column with stuff that’s already on the Internet.”

But for the junior publicists out there, or for those who aren’t already representing a “bold faced name,” what are some tricks to getting Page Six ink?

Read more