If you visited a pharmacy, supermarket, gas station or pretty much any other retail spot at some point between 2005 and last week, you learned a few things: Jen is sad. Jen is lonely. Jen wants babies. Jen can’t get over Brad.
We’ve never paid money for a tabloid publication, but we heard that story too–over and over and over again. It drove millions in sales and ad revenue for rags like US Weekly, Star , OK and even People (which is Time Warner’s top property, by the way). Of course, Jennifer Aniston is engaged now, and New York Magazine got to the heart of the earth-shattering issue this week with an in-depth analysis of her “strange run as America’s favorite spinster next door.”
Whether you liked it or not (we didn’t), “Sad Jen” was an enduring brand in the most modern sense of the word.