In a tacky attempt to turn around its poor financial results, KFC is paying female college students $500 to hand out coupons while wearing pants that have the words “Double Down” and Colonel Sanders’ face plastered across their bums.

The Double Down is a bunless sandwich. Moreover, the Colonel would’ve turned 120 years old this month. After all this time, you’d think he – and women – would deserve more respect.

According to USA Today (which posts the story about this promotion with a link to another story titled “KFC tries to revive founder’s prestige” embedded in it), the chicken chain saw a seven percent drop in same-store sales in the second quarter. And the company found that 60 percent of those between the ages of 18 and 25 can’t identify Colonel Sanders. So, to rebuild the reputation of the brand among this age group, the company has turned to the butts of female college students. Read more