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Posts Tagged ‘Thomas Keller’

Tips on Pitching and Media Relations from Facebook’s Media Coach Bill McGowan

Bill-McGowan

Bill McGowan has held many titles throughout his career: journalist, “A Current Affair” reporter, author, founder and CEO of Clarity Media Group.

His most recent role is media coach for executives, celebrities and artists ranging from Kelly Clarkson and Eli Manning to Thomas Keller and Tim Gunn. He’s also worked with major firms to help PR professionals hone the art of the pitch.

Two of his most recent clients’ names might ring a bell: Sheryl Sandberg and Mark Zuckerberg.

In McGowan’s latest book Pitch Perfect: How to Say It Right the First Time, Every Time, he draws on decades of experience working both in front of and behind the camera to offer tips and tools on how to deliver a message efficiently and confidently.

We recently spoke to Bill to learn how that experience applies to PR.

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Famous Chefs Protest Against Seafood Fraud

Everyone loves the name Chilean Sea Bass. But when you think about it for a while, it begins to lose its appeal.

Chile, after all, is damn far away. Where in Chile was this sea bass caught, and by whom? How was it transported all of those thousands of miles only to end up in an alley behind the restaurant you are currently sitting in as a candle flickers on your table next to a hip Italian clay pot of fresh rosemary growing beside a bubbling indoor waterfall? It all seems so contrived.

That’s because it is. For starters, at home, the Chilean Sea Bass is also known as the Patagonian Toothfish, which sounds like something out of Jurassic Park III. Secondly, the fish has been the center of controversy among chefs, foodies, purveyors and environmentalists for a decade because it represents a much broader problem: seafood fraud.

Chances are, if that Chilean Sea Bass you just ordered could pull up a chair and join you for dinner, his version of his journey would differ greatly from the waiter’s version. Officially, all imports of Chilean Sea Bass should be accompanied by an official Marine Stewardship Council (MSC) certification, which chefs are supposed to check upon purchase.

But with so many customers craving that full, buttery taste–and so many restaurateurs and seafood providers willing to look the other way in order to remain competitive, the situation is ripe for corruption.

Now celebrity chefs Mario Batali, Rick Bayless, Thomas Keller and others are protesting for change by signing a petition demanding that the U.S. government prohibit illegal seafood from entering the marketplace by enforcing stricter regulatory policies regarding imported fish. The public should applaud this effort. Read more