Q2 2008 Ratings: Fox Reclaims Prime Time Demo

After a first quarter win in the prime time A25-54 demo for CNN, Fox News Channel is back on top. “In the first quarter, CNN benefited from an intense Democratic race, but I think in the second quarter, after they spent millions and millions on sets and talent and graphics, it wasn’t enough for them,” FNC VP Bill Shine told the LATimes‘ Matea Gold.

Through Wednesday night, FNC averaged 346,000 viewers between 8-11pm (live +SD) for the second quarter. CNN averaged 300,000. MSNBC averaged 269,000. The quarter officially comes to an end this Sunday.

“CNN is up 24% in prime-time, while Fox is down,” CNN spokeswoman Christa Robinson, told Gold. Robinson also added that CNN did not build new sets for its political coverage. “The trends are clearly in our favor,” she said.

Shine retorted, “The only current trend is CNN losing their momentum and battling MSNBC for second place.” Zing!

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