The switch required purchasing high-definition gear, a studio redesign and a lot of work, said Kathy Lau, general manager of KVRR and chief operating officer of Red River Broadcast and Red Rock Radio. “From a management point of view, it’s been almost like building a station from the ground up,” Lau said. “It’s been no simple task, but we’re very excited. We’re looking to give our viewers the best product possible.”
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