Jamie Kaye Walters is joining WDIV, the NBC affiliate in Detroit, as creative services and programming director.

In her new role, Walters will oversee branding, community engagement and programming initiatives for WDIV. She worked at the station from 1998-2007 as a producer in the entertainment and promotion departments. Since then, she has been the co-founder and executive producer of a creative production agency in Detroit.

“Jamie brings an entrepreneurial spirit and abiding passion for television back to where she got her start here at WDIV,” VP-GM Marla Drutz said in a statement. “She has the very enviable blend of experience, creativity, professionalism and a winning personality … We are delighted that she’s back.”