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Posts Tagged ‘WDRB’

WDRB Explains Why It Thinks ‘Breaking News’ is Broken

This week’s post about Louisville FOX affiliate WDRB‘s decision to curtail its use of the term “Breaking News” collected a lot of facebook likes and stirred up a lot of discussion.

Monday, the station began airing a promo saying, “You hear the term, ‘Breaking News’ quite frequently these days. It’s a marketing ploy to convince you that at television station is better at bringing you the news first, as it happens. The problem is, it’s just not true.”

TVSpy asked Bill Lamb, president and general manager of WDRB, to put a little context behind the station’s decision. At first, Lamb took issue with our headline saying the station had stopped using the term “Breaking News.” He clarified, “We will use the term Breaking News judiciously.”

Lamb went on to explain, “All three of our competitors in Louisville lean on “Breaking News” as though they invented it.  It is in their slogan, it is forced into every newscast as often as possible, and it is a marketing gimmick intended to mislead the public into thinking that they are really there when news is breaking.” Read more

Louisville Station Stops Using ‘Breaking News’

WDRB, the FOX affiliate for Louisville, KY, has begun promising viewers it will stop using the term “Breaking News.”

“You hear the term, ‘Breaking News’ quite frequently these days,” says a promo the station has started running. “It’s a marketing ploy to convince you that at television station is better at bringing you the news first, as it happens. The problem is, it’s just not true.”

The station has also posted a “Contract with our Viewers” and a “Contract with Advertisers” to its website. The contracts are a list of ten promises. For viewers, one promise is not to use the term ‘Breaking News,’ while another says, “We will strive to use our viewers time wisely – each story will teach, inform, entertain or resolve or it will not air.”

For advertisers, WDRB promises, “Recognizing that most of our transactions are verbal, we will do what we say we will do as our word is our bond” and “All our negotiations must be win-win or we will not enter into them.” You can see screen grabs of the contracts after the jump. Read more

WDRB Hires Columnist John David Dyche

John David Dyche, a former columnist for the Louisville Courier-Journal, is joining Louisville Fox affiliate WDRB as an opinion columnist for the station’s website. He will also occasionally deliver commentary on WDRB newscasts.

“We see John’s participation as an additional enhancement to a revamped and expanded ‘Opinion’ webpage that we believe will provide even more relevance to the many people who have made WDRB.com the fastest-growing website for news and opinion in the Louisville market,”  WDRB news director Barry Fulmer said in a statement.

Dyche was a conservative columnist for the Courier-Journal for almost 10 years. He is expected to contribute two columns a week to WDRB beginning April 15.

Fulmer said the station “announcing the name of yet another regular contributor who will represent the more liberal side of things” in the coming days.

Local Newsrooms Celebrate April Fools’ Day

The April Fools’ Day pranks are out in full force in newsrooms around the country today.

At KVUE in Austin, the morning news team pranked staffers by putting an empty donut box in the newsroom and shot video of staffers opening it looking for treats:

And on Louisville’s WDRB, Mike Marshall and Jude Redfield were tricked into eating dog biscuits on the air: Read more

Sports Anchor Pat Doney Joins KXAS

Pat Doney is joining the NBC-owned station in Dallas as weekend sports anchor, according to Dallas media blogger Ed Bark.

Doney comes to KXAS after more than two years at WDRB, the Fox affiliate in Louisville. He began his broadcasting career as a sports intern at KABC in Los Angeles and has also worked at WSET in Lynchburg, Va. and KNWA-KARK in Fayetteville, Ark.

Doney replaces Matt Barrie, who is headed for ESPN.

Emily Mieure to Join WDRB

Emily Mieure has announced she will be leaving Evansville, IN, NBC Affiliate WFIE for a reporting job with Louisville, KY, FOX affiliate WDRB.

Mieure wrote on her facebook wall, “Thanks to my friends and family who are helping me with the quick transition. I’ve learned from the best here. I’ll miss Evansville and my 14 family very much.”

Mieure, who will start at WDRB next Monday March 4, joined WFIE as a producer and reporter for the “Sunrise” morning show out of Eastern Illinois University.

[Jake's DTV Blog]

Katie Delaune Resigns From KVAL in Eugene

Katie Delaune has left KVAL, the CBS affiliate in Eugene, Ore.

“Katie has resigned her position with KVAL,” general manager Greg Raschio told TVSpy in an email.

Delaune joined the station earlier this year from WDRB, the Fox affiliate in Louisville. She co-anchored the morning and noon newscasts alongside Chris Wright. Delaune last appeared on KVAL in mid-November.

WDRB Expands to Include Weekend Morning News

WDRB, the FOX affiliate for Louisville, KY will be adding a weekend morning news show to its lineup.

Beginning Saturday January 19, WDRB will include a Saturday and Sunday regular newscast from 6 a.m. to 9 a.m.

“This is the next logical step for our news department,” WDRB news director Barry Fulmer said in a statement posted to Jake’s DTV blog. “We already lead the market by offering the most original local news Monday through Friday, and with this latest expansion, we’ll be able to make that claim seven days a week.”

[Jake's DTV Blog] [TVNewsCheck]

DUI Charge Against Former WDRB Sports Anchor John Lewis Dismissed

A Jefferson County District Court judge has dismissed a DUI charge against former WDRB sports anchor John Lewis.

Lewis’ May 2011 arrest occurred while he was driving a station vehicle. He resigned from the Louisville Fox-affiliate the following day.

“I’m glad the DUI charge has been dismissed and will be expunged from my record very soon. I’m looking forward to moving on personally and professionally,” Lewis said.

WDRB-WMYO to Provide Services for WBKI

Block Communications’ WDRB-WMYO in Louisville have entered into a shared service agreement with WBKI, the market’s CW-affiliate.

WBKI is in the process of being sold to LM Communications Television of Lexington. Under the partnership, WDRB-WMYO will provide sales, promotion, accounting and HR services, as well as technical assistance to master control operations and engineering, for WBKI. The partnership takes effect immediately, according to a statement from LM Communications.

“The impressive growth and development of both WDRB and WMYO under the guidance of [general manager] Bill Lamb is well-documented, and I have every expectation he and his staff are the right people to help LM Communications Television create a similar success story at WBKI,” LM Communications owner Lynn Martin said in a statement.

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