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Ethan Klapper

With iBooks 2 And iBooks Author, E-Book Publishing For The Masses

E-Books that originate in newsrooms are an increasingly common phenomenon. The Washington Post and POLITICO, to name two publishers, have both gotten into that business lately, and have had success with porting their work to the longform platform.

Apple’s recent introduction of iBooks 2 and iBooks Author brings the ability for much smaller newsrooms with limited budgets to create and sell e-books for iOS devices. And these are not just any e-books: these are interactive e-books that gives you the ability to embed videos, photo galleries, quizzes and interactive images. Read more

Facebook: Average Journalist Has Seen 320% Increase In Subscribers Since November

On average, journalists using Facebook’s subscribe feature have seen a 320 percent increase in subscribers since November, according to a Facebook analysis of 25 journalists. This sample included local,  national and international journalists who report on various platforms.

The growth is coming from social and interest-based discovery, wrote Vadim Lavrusik, Facebook’s journalist program manager and Betsy Cameron, a data analyst.

“People discover journalists to subscribe to on Facebook through their friends in News Feed; Facebook search; our “people to subscribe to” recommendations engine (which shows you who your friends are subscribing to and recommends journalists based on your interests); and other organic discovery mechanisms, such as simply seeing who your friends have subscribed to,” they wrote. Read more

Report: Tablet, E-book Reader Ownership Nearly Doubles Over Holidays

Good news for digital publishers: The number of Americans who own tablet computers and e-book readers nearly doubled over the holiday season, according to a new report from the Pew Internet & American Life Project.

Between mid-December and early January, the share of American adults who own a tablet computer jumped from 10 percent to 19 percent. Ownership of E-book readers among adults also jumped from 10 percent to 19 percent. The number of Americans owning at least one of these devices jumped from 18 percent in December to 29 percent in January, the report said.

“These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers,” wrote the author of the report, Lee Rainie.

Rainie attributed part of this surge in sales to a more competitively-priced marketplace, especially on the e-book reader side. They noted that many of these devices, like the original Amazon Kindle, now cost under $100. Read more

Here’s Why You Should Avoid Tweeting At Certain Times Each Hour

Here’s an exercise for you: Open up TweetDeck or another Twitter client that uses the streaming API. Wait f0r the top of the hour. Then watch closely as your timeline explodes with tweets.

It’s a problem that hasn’t been written about much: Folks who schedule their tweets choose to (or have to, depending on software) schedule those tweets at certain points of the hour. For instance, HootSuite only allows someone to schedule tweets during 5-minute intervals starting at the bottom of each hour. Read more

Facebook Comments Come To Mobile Devices

Facebook Comments, which have become a favorite third-party commenting tool of publishers, now work on mobile devices, Facebook said in a blog post on Wednesday.

The integration is automatic. If a website has the comment box implemented, the mobile version of Facebook comments will automatically display for users on mobile devices.

“The Comments Box for mobile is the latest update to the plugin to make commenting more social and authentic, improve the quality of conversations online, and drive traffic and engagement to media sites,” Facebook wrote in the post. Read more

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