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Mona Zhang

Mona is the editor of SocialTimes and social media coordinator at Mediabistro. She graduated from New York University with a degree in journalism and East Asian Studies. Before moving to NYC, she lived in Beijing, London, Madrid and Chicago.

Google’s New Site Is A One-Stop-Shop for Journalists, Newsrooms

Google Media Tools, a new site from the search giant, is a resource for everyone in the newsroom: journalists, researchers, social media managers, publishers and developers. The site combines all of Google’s tools that could be of use to a news organization, providing a central hub for media outlets. The site is split into the following sections:

GoogleMediaTools

  Read more

New Media Resources for Journos

journosources

“Anyone mourning the ‘death of journalism’ based on the closure of a few newspapers hasn’t been paying attention,” begins journalismdegree.org’s latest feature on new media resources. We couldn’t agree more! (Full disclosure: We’re honored to be featured in the piece). With 105 sites/tools/resources for traditional and new media journos alike, it’s definitely worth a bookmark. The feature covers ‘General New Media Journalism,’ ‘Digital Storytelling,’  ‘Interactive Media’ and ‘Video and Photography.’

Check it out here.

The Dos and Don’ts of Blogging

Blogs. Once a platform for chronicling the banalities of daily life have now become legitimate sources of information. Not only that – some have become profitable, won a Pulitzer and led to book deals [sub req'd], (this blog included). Think you’ve got the next big idea for a blog? Willing to put in the hours to generate content and build up a readership? Good. However, keep in mind that just because a blog rakes in a lot of traffic doesn’t mean advertisers will be easy to come by, or that a book deal will land in your lap. In the latest Mediabistro feature, Blair Koenig, author of the viral blog STFU, Parents, shares what she’s learned from building a site that gets 1.5 to 2 million hits a month:

If you’re in the beginning stages of starting your blog, there are several things you can do now to avoid difficulty down the line.

  • Create brand consistency by registering your blog’s name as a domain name and on social media. Koenig admits, “I totally dropped the ball at one point and noticed someone had started an “STFU Parents” YouTube channel… I could never get it back; I didn’t even try.”
  • Once you have a social media presence, drive traffic to your site by updating posts on Facebook, Twitter or whichever other sites are appropriate for your blog. Koenig scours the Internet daily for interesting parenting-related stories, and updates her STFU, Parents Facebook page with links and photos.
  • Establish consistency with posting. You don’t have to post every day if you don’t have the time, but choose a posting schedule, perhaps once a week, and stick to it religiously. If your readership looks forward to one post a day, and suddenly you drop it down to one a month, you may lose your audience.

For more tips and advice on blogging, read What You Need to Know About Writing for Blogs.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

How Radio Can Adapt To The Digital Age

What’s a radio show to do when its caller base dries up and revenue models go south? In the latest installment of Mediabistro’s So What Do You Do? Phil Hendrie, host of the eponymous radio show, discusses how the digital age has upended the radio industry and what he’s doing to keep his venture profitable. Among them, instituting a $9.99 per month paywall for his website. Here’s an excerpt:

What kind of person is signing up to your website at $9.99 per month?

People who totally get the show and love it and want to be a part of it, regardless of the generation… Those are stone-cold fans and that is stone-cold money. That’s about as direct as it gets in my business in terms of making revenue.

If you want to be real honest, the radio show is a billboard for the digital business. My subscription business makes really good money. The radio show right now, and for the last six years, has not. Radio just in general is in the sh*tter. So, what can I use my radio show for? Well, I can use it as a billboard for digital, which is exactly what we do. Now there may be a day when radio revenue comes up to digital. But for now, it’s the digital money that’s wagging the dog.

For more, read So What Do You Do Phil Hendrie, Syndicated Radio Show Host?

Back to School: Sign Up for A Class, Get a Free Webcast

These days, everyone seems to have a blog. With all the oversaturation of posts and tweets, merely having a blog and writing quality content is not enough. Want to take your blog to the next level? Check out Mediabistro’s Advanced Blogging course. Former Conde Nast Digital marketing director Jim Hopkinson will teach you how to:

  • Read analytics reports and interpret key performance indicators
  • Use effective tagging, SEO writing, and responding to comments
  • Integrate social media platforms (Twitter, Facebook, LinkedIn, YouTube)
  • Monetize your blog through ads, sponsorships, affiliates, and digital products by packaging your overall brand
  • Leverage your blog toward a larger platform, such as publishing, speaking, and consulting

Sign up now, and you get a free webcast! This offer lasts until Thursday at 11:59 p.m. ET. Just use the promo code WEBCAST at checkout. For our webcast offerings and more info on this deal, click here.

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