Last week, Poynter shared findings from its recent eye-tracking study. Using “eyetracking gear, observation and exit interviews,” Poynter tracked 36 people as they engaged with news stories on an iPad, an article for the study noted.
In order to make sure differences between study participants were apparent, Poynter brought in candidates from two separate age groups: 18-28-year-olds and 45-55-year-olds.
According to Poynter, iPad users in the study fell into one of two categories when they were interacting with a news story:
“People were either intimately involved with the iPad screen while reading during our recent eyetracking study — keeping nearly constant contact while touching, tapping, pinching and swiping to adjust their view — or they carefully arranged a full screen of text before physically detaching as they sat back to read.”