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Livingly Media VP Explains Why Personality Quizzes Are So Popular Right Now

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Livingly Media’s VP of content, John Newlin, who recently relocated from California to oversee his fledgling editorial staff in New York, is in charge of three very different websites. Zimbio, based on the West Coast, is a pop-culture hub; StyleBistro is fashion focused; and Lonny was one of the first digital shelter sites.

All three online destinations are thriving, a result that Newlin credits to the media company’s effective use of social media, its large database of images and the mass appeal of its personality quizzes:

We launched personality quizzes [on Zimbio] in mid-January. From a pop psychology point of view, these quizzes answer the question, “Who am I, really?” If someone takes the “What Star Wars Character Are You?” and gets Han Solo, they think, of course, I’m a space cowboy. And you share that because this is what you’ve been telling people for years — you’re just as cool as Han Solo. The traffic we started getting for these quizzes was truly unprecedented. And it still is to a large extent. I think we tapped into something at the right time, backed by a robust tech platform.

For more from Newlin, including details on how Livingly acquired its massive photo archive, read: So What Do You Do, John Newlin, VP of Content for Livingly Media?

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Cheryl Brown on Reimagining Allrecipes.com for Print

Cheryl-Brown-articleIf there’s one thing Cheryl Brown knows how to do, it’s how to write the perfect recipe. She worked at Gourmet for a decade, perfecting her craft, before transitioning to a variety of digital outlets like KitchenDaily.com, Slashfood.com and Recipes.com.

Brown has now undertaken a huge new project — creating a print magazine from the cooking juggernaut Allrecipes.com. As the editor-in-chief of the new pub, Brown strives to bring the Allrecipes community to life on the page. She says it’s a “crazy fun project” and believes in the value of print:

There’s so much talk of being on all platforms, but print is very much an active platform and I think it’s not to be overlooked. The opportunities are different, and the way it serves the consumer is different. Digital is about utility, about finding what you need right away, getting a lot of ideas and instruction quickly. I think magazines bring a curation to the table that other platforms can’t do in the same way. Magazines don’t have to be driven by SEO, so they’re able to bring attention to really interesting stories or unusual topics.

To hear more from Brown, including her advice to journalists hoping to break into food media, read: So What Do You Do, Cheryl Brown, Editor-in-Chief of Allrecipes Magazine?

‘Post-Mobile’ Is Inevitable: Why Journalists Shouldn’t Dismiss Google Glass

glassBeing cranky and snowed in on the east coast, I was ready to remain skeptical when talking to Robert Hernandez, USC Annenberg journalism professor, about his work with Google Glass and what news orgs could do with them. But his determination to explore what he calls ‘post-mobile’ tools and how journalists can use them convinced me. I (almost) want a pair, once they’re more stylish and I don’t have to talk to them, which will happen, according to Hernandez.

“When have we as an industry ever benefited by dismissing or feeling above an emerging technology?” he asks.

From the internet itself, to blogging, or micro-blogging, or mobile, you’d think we’d have learned our lesson by now. The debate shouldn’t be about when it’s going to catch on or how dorky they look or how people don’t want to talk to themselves to find information. It’s about getting in there and finding out how we might start to use the technology.

Google Glass isn’t the best iteration of itself , but the ‘post-mobile’ world is inevitable, he says, “and if its inevitable what are the features that you want?” He’s calling it post-mobile or micro-content:

I was going to call it ‘light content’ but I know haters will think of ‘fluffy’ content. The premise of Google Glass is that it doesn’t affect your life…it’s not an immersive thing, it’s about eliminating the time, those seconds, of pulling out your phone and unlocking it and searching. Is that good or bad? I’m not going there.”

He’s right. Think about when Twitter came out and we all rolled our eyes over 140 characters. Read more

How to Stop the Online Harassment of Female Journalists

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“Happy to say we live in the same state. Im looking you up, and when I find you, im going to rape you and remove your head.” That’s a tweet Slate writer Amanda Hess received from her stalker. Unfortunately, Hess’ situation is not uncommon. In fact, female journalists being harassed and threatened online has become an epidemic.

Hess recently wrote a lengthy piece on the subject for the Pacific Standard. She discovered that of all the people who reported being stalked and harassed online from 2000 to 2012, 72.5 percent were female. “No matter how hard we attempt to ignore it, this type of gendered harassment — and the sheer volume of it — has severe implications for women’s status on the Internet,” Hess argued.

How can we change this situation? Read more

Kierna Mayo, Editorial Director of Ebony.com, on How She Handles Internet Trolls

kierna-mayo_articleKierna Mayo began her formidable career in magazines, helping to create one of the most memorable pubs of the ’90s for the hip-hop generation, Honey. After working at Essence Girl and CosmoGirl, Mayo dipped her toes in the digital pool while working for Tyra Banks’ Tyra.com, and she was hooked.

Mayo is currently the editorial director of Ebony.com, which recently received a major makeover. In the “Digital Media” week of Mediabistro’s Profit From Your Passion series, Mayo talks about reinventing websites, the keys to boosting traffic and how she deals with Internet trolls:

Trolls are a drag. They, first of all, and probably most importantly, divert the healthy conversation, dialogue and constructive criticism. The potential for people to be heard gets eclipsed by trolls and that, of course, is their intention. You just kind of have to exist in the world with them, keep your content above the fray and encourage your audience not to be intimidated because the brilliant ideas and thoughts that come out in community often inform editorial decisions. But I would be remiss if I wasn’t truthful about the fact that you think about how people respond to things as you create. I try not to let that kind of negative energy or intention take us off our path. There have been personal attacks on virtually all of us on the site. It’s part of the job. The democracy that digital media offers all of us comes with some really damning qualities.

To hear more from Mayo, including how The Daily Beast influenced her redesign, read: So What Do You Do, Kierna Mayo, Editorial Director of Ebony.com.

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