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ParentMap.com Seeks Pitches on Fertility, School Security, Child Development and More

ParentMap-ArticleParentMap, a free Seattle-based mag, has been providing parents with the information “they need to be the parent they want to be,” for the past 11 years, according to managing editor Natalie Singer-Velush.

The pub features a wide range of pitchable parenting content, including articles on education, tech and health. The mag’s digital component, ParentMap.com, is also ripe for pitching. All of the site’s departments are open to freelancers. Here are the sections to keep in mind:

ParentMap.com offers daily content on topics such as discipline, food, fertility, travel, school security, health, child development and more. There isn’t much of a Seattle-area focus online; most stories are national in scope. The only local section is “Out & About/Weekend Family Fun,” which offers museum roundups and weekend event picks. Payment ranges from $75 for a guest blog (for example, a 500-word first-person parenting essay) to $300-$400 for a reported article.

For more, including editors’ contact info, read: How To Pitch: ParentMap.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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Has Time Inc. Gone Too Far With New Cover Ads?

Screen Shot 2014-05-28 at 1.52.21 PMLast week there was, understandably, some buzz about Time Inc.’s decision to sell small cover ads. The news, on the heels of Time Inc.’s split from Time Warner Cable, broke that a small Verizon ad (a line of text in the bottom corner of the cover, potentially right below a mailing label, reading “For best results use Verizon see P. 23″) would appear on the upcoming issue of Time and Sports Illustrated.

The addition of marketing messages to the front cover is in direct opposition to the American Society of Magazine Editors’ (ASME) very first editorial guideline, which states clearly:

1. Don’t Print Ads on Covers
The cover is the editor and publisher’s brand statement. Advertisements should not be printed directly on the cover or spine.

This procedure ensures that editorial integrity remains intact and isn’t influenced by advertisers. Over on one of our sister sites, FishBowlNY, Chris O’Shea was outspoken about the paradigm shift:

“Obviously this is just the beginning. Eventually magazine covers will look like NASCAR cars, completely covered in ads. It’ll be like a fun, sad game — try to figure out what magazine this is!” he wrote.

Read more

Pitch Parents, Parents.com With the Modern-Day Mom in Mind

Parents-ArticleParents, which focuses on millennial moms, is on the hunt for fresh new writers. The monthly mag offers plenty of opportunities for freelancers — it’s 70 percent freelance written, after all — who can write from personal experience in a friendly, nonjudgmental tone about everything from potty training to breastfeeding.

And if you’ve got experience writing for the Web (and can turn copy around quickly), you shouldn’t hesitate to send your pitches to the pub’s online counterpart, Parents.com:

A majority of the site’s readers are pregnant or moms with babies, so pregnancy and infant coverage are of particular interest. Deputy editor Diane Debrovner advises freelancers to clearly define which section of the website they see their piece fitting into when they pitch: “Getting Pregnant,” “Pregnancy,” “Babies,” “Toddlers & Preschoolers,” “Big Kids,” “Parenting,” “Food,” “Health” or “Fun.”

For more on what editors want, read: How To Pitch: Parents.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Glamour Magazine Launches Beauty-Focused Digital Site, Lipstick.com

Photo via Glamour.com

Photo via Glamour.com

The recent announcement that Glamour has launched its own beauty-focused digital site, Lipstick, might not be earth-shaking news but it’s yet another sign that venerable, legacy print outlets are coming to grips with the hard facts that most of their readers continue to live online. Read more

How to Snag a Byline on Essence.com

Essence-ArticleEssence, which describes itself as an authority on black women, has a robust online presence. Essence.com attracts more than 1 million unique monthly visitors and is an extension of its print counterpart, with articles on fashion, beauty, relationships, entertainment and news.

When pitching for the digital platform, remember that timeliness is key, so try to align your ideas with news that is relevant to this target demographic. Editors also warn freelancers not to take any shortcuts on quality.

“We tend to like pitches that are based around something that’s either a hot topic or extremely interesting to our audience,” [deputy managing editor Dawnie Walton] explained. “For instance, when we were covering the verdict in the Michael Dunn trial, we had an attorney write a piece about how she felt the prosecutors had done and some of the unfair blame she felt they were taking in that very sad case. That was someone coming in with a perspective that we don’t necessarily have in house.”

For more of what the editors are seeking, read: How To Pitch: Essence.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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