In online journalism, it is just as important to provide your readers with engaging visuals as it is compelling text. Just ask Matt Atchity, the editor-in-chief of Rotten Tomatoes, whose famous red and green “Tomatometer” has become an iconic part of the site’s design.
When Mediabistro asked Atchity for the key to making sites more engaging, his answer was simple: great visuals.
“Users never get tired of photo galleries,” he said. “As long as the user experience is good (i.e. not reloading the entire page for each new picture), photo slide shows are something that audiences really respond to. Slide shows with good captions are an easy traffic win for online writers and producers.”
For the full interview, read So What Do You Do, Matt Atchity, Editor-in-Chief of Rotten Tomatoes?
– Andrea Hackett
Following in the footsteps of its parent company, The Boston Globe has opened up its photo archives in a new online showcase featuring historic photographs from the paper’s 140-year history.
The collection, known as “From The Archives,” will be updated every Thursday with three to five photos from 1872 — when the paper, then called “The Boston Daily Globe”, first started — to present day. One important thing to note: “From The Archives” is only for print and digital subscribers.
The news organization’s photo editors will “compile the galleries from more than a million staff photographs, many of which are being digitized for the first time,” said the press release. Many will be based on a specific event or theme. This week, the photos all have something to do with the Boston Common. Read more