imageDid you know that in Italy, to be a practicing journalist, you take exams and get certified? That’s what my Roman friend, a senior digital editor at one of the country’s largest publishing groups told me over lunch this week during my Italian holiday. It’s like being a lawyer, or an architect. And while the practice of certifying journos still stands, even over here where traditions are hard to break, the industry has been disrupted.

Italy is still a country in which practicing independent journalism is a political, and not just entrepreneurial, act. And still, YouReporter.it, a crowd sourced, video sharing news platform is widely used. Launched in 2008, the site has expanded with an app for both Android and iOS, and a text based news blog. Lots of “mainstream” news publishing organizations use videos or photos from the site, and all they have to do is use the logo and attribute the view to YouReporter.

When co-founder Angelo Cimarosti and his colleagues, Luca Bauccio and Stefano De Nicolo, started thinking about the site in 2006, bandwidth in Italy was weak, and hard to find. Smartphones had yet to saturate the market. So they started with a focus on photos, in addition to video. In fact, Cimarosti told me over the phone that when the earthquake in l’Aquilia hit in 2008, hundreds of photos were uploaded to the site; had it been just video based, YouReporter would have never gotten off the ground.

“You can start small,” Cimarosti told me over the phone. (All translations are mine)

“The success of YouReporter is about the small things, especially in a country like Italy, made up of small towns. People already have an outlet for the big news events — an earthquake, a cruise ship crash, even a big snow storm. What YouReporter users share and want to know about are the small things — suspended trash pick-up, the traffic sign on the corner that needs to be replaced.” Read more