Yesterday I delved into emotional design, and how to take the theory’s recognition of humanity – a “personality layer” – and bring it into the little details of all the things journalists regularly do in online space. Much of that dovetails with another characteristic people tend to like in real-life, and hopefully online, too: being authentic.

There are tons of engaging, seemingly honest personalities that do this right out there on the interwebs, but I thought I’d highlight one that was introduced to me earlier this summer. He’s especially worth learning from because 1) he does nice job with something that’s easy to have trouble with – an e-newsletter – and because 2) he’s grown a huge following for the e-newsletter—all as a side project. Read more