Contently, an NYC-based tech startup, is making its editorial management platform free. The site started out hoping to match freelancers looking to write, with media outlets looking for specific work. Since then, it has expanded its focus to brands looking for quality content. According to Ad Age, the startup found a bigger need from brands looking for content marketing than from traditional media outlets.

For journalists, Contently provides an online portfolio service. You can request an invite to their beta site here. Writers can add clips, write a bio, and specify areas of expertise. This part of the service is a personal branding tool for journalists and aims to connect them with relevant publishers. It also provides analytics, allowing writers to see which of their pieces make more of an impact. Read more